{"id":"https://openalex.org/W4294069276","doi":"https://doi.org/10.1109/icce-taiwan55306.2022.9869185","title":"Research on the success factors of short video e-commerce","display_name":"Research on the success factors of short video e-commerce","publication_year":2022,"publication_date":"2022-07-06","ids":{"openalex":"https://openalex.org/W4294069276","doi":"https://doi.org/10.1109/icce-taiwan55306.2022.9869185"},"language":"en","primary_location":{"id":"doi:10.1109/icce-taiwan55306.2022.9869185","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-taiwan55306.2022.9869185","pdf_url":null,"source":{"id":"https://openalex.org/S4363607852","display_name":"2022 IEEE International Conference on Consumer Electronics - Taiwan","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 IEEE International Conference on Consumer Electronics - Taiwan","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079428455","display_name":"Chiu\u2010Chin Chen","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chiu-Chin Chen","raw_affiliation_strings":["Zhao Qing University, College of Economics and Management,Guangdong,China","Zhao Qing University, College of Economics and Management, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhao Qing University, College of Economics and Management,Guangdong,China","institution_ids":[]},{"raw_affiliation_string":"Zhao Qing University, College of Economics and Management, Guangdong, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101071065","display_name":"Chia-Chun Liao","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chia-Chun Liao","raw_affiliation_strings":["Zhao Qing University, College of Economics and Management,Guangdong,China","Zhao Qing University, College of Economics and Management, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zhao Qing University, College of Economics and Management,Guangdong,China","institution_ids":[]},{"raw_affiliation_string":"Zhao Qing University, College of Economics and Management, Guangdong, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17537369,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"336","issue":null,"first_page":"159","last_page":"160"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9014999866485596,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9014999866485596,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.7105057239532471},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.6112355589866638},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.5950541496276855},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5584598779678345},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4696456789970398},{"id":"https://openalex.org/keywords/film-industry","display_name":"Film industry","score":0.41243934631347656},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4086518883705139},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3716696500778198},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3448053002357483},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.32958346605300903},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.26168787479400635},{"id":"https://openalex.org/keywords/movie-theater","display_name":"Movie theater","score":0.17362990975379944}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7105057239532471},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.6112355589866638},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.5950541496276855},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5584598779678345},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4696456789970398},{"id":"https://openalex.org/C54040653","wikidata":"https://www.wikidata.org/wiki/Q1415395","display_name":"Film industry","level":3,"score":0.41243934631347656},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4086518883705139},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3716696500778198},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3448053002357483},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.32958346605300903},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26168787479400635},{"id":"https://openalex.org/C519580073","wikidata":"https://www.wikidata.org/wiki/Q41253","display_name":"Movie theater","level":2,"score":0.17362990975379944},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C52119013","wikidata":"https://www.wikidata.org/wiki/Q50637","display_name":"Art history","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icce-taiwan55306.2022.9869185","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-taiwan55306.2022.9869185","pdf_url":null,"source":{"id":"https://openalex.org/S4363607852","display_name":"2022 IEEE International Conference on Consumer Electronics - Taiwan","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 IEEE International Conference on Consumer Electronics - Taiwan","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2973045783","https://openalex.org/W2984453796","https://openalex.org/W6767901331"],"related_works":["https://openalex.org/W2368605798","https://openalex.org/W2518037665","https://openalex.org/W4205908667","https://openalex.org/W2807952359","https://openalex.org/W2264828925","https://openalex.org/W4312213642","https://openalex.org/W2378407273","https://openalex.org/W90157332","https://openalex.org/W2348524959","https://openalex.org/W2477036161"],"abstract_inverted_index":{"With":[0,91],"the":[1,8,25,31,39,44,58,62,65,76,85,88,92,102,117,124,184,191,205,220,228],"increasing":[2,9],"development":[3,93],"of":[4,11,16,34,46,64,78,87,94,106,116,120,127,150,194,207,222],"mobile":[5,12],"Internet":[6,17],"and":[7,60,100,109,153,160,177,201,216],"popularity":[10],"devices,":[13],"a":[14,114,143,174,179],"series":[15],"popularization":[18],"products":[19],"have":[20],"been":[21],"derived.":[22],"Among":[23],"them,":[24],"media":[26,129,210],"industry":[27,140,145],"is":[28,70,74,141],"also":[29,83,132,142],"from":[30],"very":[32],"beginning":[33],"graphic":[35],"competition":[36,42],"era":[37],"to":[38,61],"short":[40,47,66,95,121,125,151,165,195],"video":[41,48,67,122,126,152,166,196],"era,":[43],"characteristics":[45],"with":[49],"its":[50],"short,":[51],"timeliness":[52],"quickly":[53],"network,":[54],"was":[55],"welcomed":[56],"by":[57],"masses":[59],"success":[63,171,192],"leap":[68],"up":[69],"red":[71],"because":[72],"it":[73,97],"grasping":[75],"needs":[77],"contemporary":[79],"people":[80],"read":[81],"fragments,":[82],"meet":[84],"demand":[86],"audience":[89],"share.":[90],"video,":[96],"gradually":[98],"standardized":[99],"became":[101],"main":[103],"creative":[104],"form":[105],"content":[107],"producers":[108],"web":[110,211],"celebrity":[111,212],"entrepreneurs.":[112],"As":[113],"part":[115],"vertical":[118],"field":[119],"content,":[123],"we":[128,209],"for":[130,219],"food":[131,208],"emerges":[133],"as":[134,213],"The":[135,138,148],"Times":[136],"require.":[137],"e-commerce":[139,154,167,185,197],"popular":[144],"at":[146],"present.":[147],"combination":[149],"just":[155,173],"complements":[156],"each":[157,162],"other's":[158],"advantages":[159],"demands":[161],"other.":[163],"Why":[164],"can":[168],"achieve":[169],"rapid":[170],"in":[172,183,227],"few":[175],"years":[176],"become":[178],"new":[180,224],"marketing":[181],"mode":[182],"industry,":[186],"this":[187],"paper":[188],"will":[189],"analyze":[190],"factors":[193],"through":[198],"literature":[199],"analysis":[200],"SWOT":[202],"analysis,":[203],"taking":[204],"creator":[206],"an":[214],"example,":[215],"provide":[217],"reference":[218],"emergence":[221],"other":[223],"business":[225],"models":[226],"future.":[229]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}