{"id":"https://openalex.org/W4404030377","doi":"https://doi.org/10.1109/icccnt61001.2024.10725400","title":"Developing an AI-Driven Personalization Engine for Real-Time Content Marketing in E-commerce Platforms","display_name":"Developing an AI-Driven Personalization Engine for Real-Time Content Marketing in E-commerce Platforms","publication_year":2024,"publication_date":"2024-06-24","ids":{"openalex":"https://openalex.org/W4404030377","doi":"https://doi.org/10.1109/icccnt61001.2024.10725400"},"language":"en","primary_location":{"id":"doi:10.1109/icccnt61001.2024.10725400","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icccnt61001.2024.10725400","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114511439","display_name":"Harmeet Matharu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210144496","display_name":"G.S. Science, Arts And Commerce College","ror":"https://ror.org/04ayk8723","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210144496"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Harmeet Matharu","raw_affiliation_strings":["St. Claret College,Department of Commerce,Bengaluru,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St. Claret College,Department of Commerce,Bengaluru,India","institution_ids":["https://openalex.org/I4210144496"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114511440","display_name":"Zameer Pasha","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zameer Pasha","raw_affiliation_strings":["St. Claret College,Department of Management,Bengaluru,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St. Claret College,Department of Management,Bengaluru,India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018801522","display_name":"Mohd Aarif","orcid":null},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Mohd Aarif","raw_affiliation_strings":["Aligarh Muslim University,Department of Commerce,Aligarh,Uttar Pradesh,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aligarh Muslim University,Department of Commerce,Aligarh,Uttar Pradesh,India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081796364","display_name":"L. Natrayan","orcid":"https://orcid.org/0000-0003-1001-3422"},"institutions":[{"id":"https://openalex.org/I85461943","display_name":"Saveetha University","ror":"https://ror.org/0034me914","country_code":"IN","type":"education","lineage":["https://openalex.org/I85461943"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"L Natrayan","raw_affiliation_strings":["Simats,Saveetha School of Engineering,Department of Mechanical Engineering,Chennai,Tamil Nadu,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Simats,Saveetha School of Engineering,Department of Mechanical Engineering,Chennai,Tamil Nadu,India","institution_ids":["https://openalex.org/I85461943"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036380614","display_name":"S. Kaliappan","orcid":"https://orcid.org/0000-0002-5021-8759"},"institutions":[{"id":"https://openalex.org/I110360157","display_name":"Lovely Professional University","ror":"https://ror.org/00et6q107","country_code":"IN","type":"education","lineage":["https://openalex.org/I110360157"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"S. Kaliappan","raw_affiliation_strings":["Lovely Professional University Jalandhar-Delhi,Division of Research and Development,Phagwara,Punjab,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lovely Professional University Jalandhar-Delhi,Division of Research and Development,Phagwara,Punjab,India","institution_ids":["https://openalex.org/I110360157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042993313","display_name":"I Infant Raj","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"I Infant Raj","raw_affiliation_strings":["K.Ramakrishnan College of Engineering,Department of CSE,Trichy,Tamil Nadu,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"K.Ramakrishnan College of Engineering,Department of CSE,Trichy,Tamil Nadu,India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.9399,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.97497967,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8377000093460083,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8377000093460083,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.733299970626831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.7319999933242798,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.911421537399292},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6384644508361816},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5491734147071838},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4878075420856476},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.39695248007774353}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.911421537399292},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6384644508361816},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5491734147071838},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4878075420856476},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.39695248007774353}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icccnt61001.2024.10725400","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icccnt61001.2024.10725400","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1570159982","https://openalex.org/W1964080871","https://openalex.org/W2905357265","https://openalex.org/W2936345593","https://openalex.org/W3157815303","https://openalex.org/W3159959630","https://openalex.org/W4287537727","https://openalex.org/W4309639928","https://openalex.org/W4385487091"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2109940557","https://openalex.org/W2466832359","https://openalex.org/W4391210591","https://openalex.org/W2141531133","https://openalex.org/W2584915322","https://openalex.org/W2945246647","https://openalex.org/W3026473665"],"abstract_inverted_index":{"In":[0],"the":[1,7,63,69,75,128,147,154,167,192,199],"rapidly":[2],"evolving":[3],"landscape":[4],"of":[5,71,130,157,163,173,194],"e-commerce,":[6],"need":[8],"for":[9,31,191],"advanced":[10],"personalization":[11,27,76,132],"strategies":[12],"has":[13],"become":[14],"paramount.":[15],"This":[16,121],"research":[17,122],"endeavors":[18],"to":[19,55,59,98,127,149,153],"develop":[20],"a":[21,124,170],"cutting-edge":[22],"Convolutional":[23],"Neural":[24],"Network":[25],"(CNN)-driven":[26],"engine":[28,77,96,168],"explicitly":[29],"tailored":[30],"real-time":[32,152,195],"content":[33,103,143,196],"marketing":[34,197],"in":[35,50,142,151,175,198],"ecommerce":[36],"platforms.":[37],"The":[38,66,94,186],"proposed":[39],"system":[40],"goes":[41],"beyond":[42],"traditional":[43],"methods":[44],"by":[45,133],"dynamically":[46],"analyzing":[47],"user":[48,88,106,113],"behavior":[49],"real-time,":[51],"utilizing":[52],"CNN\u2019s":[53],"capabilities":[54],"interpret":[56],"and":[57,91,101,108,118,181],"respond":[58],"visual":[60],"elements":[61],"within":[62],"e-commerce":[64,131,201],"platform.":[65],"methodology":[67],"involves":[68],"integration":[70],"CNN":[72,135],"algorithms":[73],"into":[74],"architecture,":[78],"coupled":[79],"with":[80,184],"extensive":[81],"data":[82],"collection":[83],"from":[84],"various":[85],"sources,":[86],"including":[87],"interactions,":[89],"preferences,":[90],"historical":[92],"data.":[93],"CNN-driven":[95],"aims":[97],"provide":[99],"instantaneous":[100],"personalized":[102],"recommendations,":[104,177],"enhancing":[105],"experience":[107],"engagement.":[109],"Evaluation":[110],"metrics":[111],"encompass":[112],"interaction":[114],"patterns,":[115],"clickthrough":[116],"rates,":[117],"conversion":[119],"rates.":[120],"contributes":[123],"novel":[125],"perspective":[126],"field":[129],"leveraging":[134],"technology,":[136],"promising":[137],"not":[138],"only":[139],"enhanced":[140],"accuracy":[141,161],"recommendations":[144],"but":[145],"also":[146],"ability":[148],"adapt":[150],"ever-changing":[155],"preferences":[156],"users.":[158],"With":[159],"an":[160],"rate":[162],"$\\mathbf{9":[164],"8":[165],"\\%}$,":[166],"demonstrates":[169],"high":[171],"level":[172],"correctness":[174],"its":[176],"capturing":[178],"both":[179],"relevant":[180],"non-relevant":[182],"items":[183],"precision.":[185],"findings":[187],"hold":[188],"significant":[189],"implications":[190],"future":[193],"competitive":[200],"landscape.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":13}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}