{"id":"https://openalex.org/W1631370460","doi":"https://doi.org/10.1109/icccn.2015.7288379","title":"AnonAD: Privacy-Aware Micro-Targeted Mobile Advertisements without Proxies","display_name":"AnonAD: Privacy-Aware Micro-Targeted Mobile Advertisements without Proxies","publication_year":2015,"publication_date":"2015-08-01","ids":{"openalex":"https://openalex.org/W1631370460","doi":"https://doi.org/10.1109/icccn.2015.7288379","mag":"1631370460"},"language":"en","primary_location":{"id":"doi:10.1109/icccn.2015.7288379","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icccn.2015.7288379","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 24th International Conference on Computer Communication and Networks (ICCCN)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026149273","display_name":"Christopher L. Buckley","orcid":"https://orcid.org/0000-0002-8551-9121"},"institutions":[{"id":"https://openalex.org/I84218800","display_name":"University of California, Davis","ror":"https://ror.org/05rrcem69","country_code":"US","type":"education","lineage":["https://openalex.org/I84218800"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Christopher Buckley","raw_affiliation_strings":["Computer Science Department","University of California, Davis, Davis, United States"],"affiliations":[{"raw_affiliation_string":"Computer Science Department","institution_ids":[]},{"raw_affiliation_string":"University of California, Davis, Davis, United States","institution_ids":["https://openalex.org/I84218800"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023542938","display_name":"Parth H. Pathak","orcid":"https://orcid.org/0000-0002-0793-002X"},"institutions":[{"id":"https://openalex.org/I84218800","display_name":"University of California, Davis","ror":"https://ror.org/05rrcem69","country_code":"US","type":"education","lineage":["https://openalex.org/I84218800"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Parth H. Pathak","raw_affiliation_strings":["Computer Science Department","University of California, Davis, Davis, United States"],"affiliations":[{"raw_affiliation_string":"Computer Science Department","institution_ids":[]},{"raw_affiliation_string":"University of California, Davis, Davis, United States","institution_ids":["https://openalex.org/I84218800"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109056955","display_name":"Aveek Das","orcid":null},"institutions":[{"id":"https://openalex.org/I84218800","display_name":"University of California, Davis","ror":"https://ror.org/05rrcem69","country_code":"US","type":"education","lineage":["https://openalex.org/I84218800"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Aveek K. Das","raw_affiliation_strings":["Computer Science Department","University of California, Davis, Davis, United States"],"affiliations":[{"raw_affiliation_string":"Computer Science Department","institution_ids":[]},{"raw_affiliation_string":"University of California, Davis, Davis, United States","institution_ids":["https://openalex.org/I84218800"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017383502","display_name":"Chen\u2010Nee Chuah","orcid":"https://orcid.org/0000-0002-2772-387X"},"institutions":[{"id":"https://openalex.org/I84218800","display_name":"University of California, Davis","ror":"https://ror.org/05rrcem69","country_code":"US","type":"education","lineage":["https://openalex.org/I84218800"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chen-Nee Chuah","raw_affiliation_strings":["Electrical and Computer Engineering Department, University of California, Davis, CA, USA","University of California, Davis, Davis, United States"],"affiliations":[{"raw_affiliation_string":"Electrical and Computer Engineering Department, University of California, Davis, CA, USA","institution_ids":["https://openalex.org/I84218800"]},{"raw_affiliation_string":"University of California, Davis, Davis, United States","institution_ids":["https://openalex.org/I84218800"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086439160","display_name":"Prasant Mohapatra","orcid":"https://orcid.org/0000-0002-2768-5308"},"institutions":[{"id":"https://openalex.org/I84218800","display_name":"University of California, Davis","ror":"https://ror.org/05rrcem69","country_code":"US","type":"education","lineage":["https://openalex.org/I84218800"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Prasant Mohapatra","raw_affiliation_strings":["Computer Science Department","university of california, davis"],"affiliations":[{"raw_affiliation_string":"Computer Science Department","institution_ids":[]},{"raw_affiliation_string":"university of california, davis","institution_ids":["https://openalex.org/I84218800"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5026149273"],"corresponding_institution_ids":["https://openalex.org/I84218800"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02484939,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10764","display_name":"Privacy-Preserving Technologies in Data","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10764","display_name":"Privacy-Preserving Technologies in Data","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10237","display_name":"Cryptography and Data Security","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8081638813018799},{"id":"https://openalex.org/keywords/encryption","display_name":"Encryption","score":0.5945480465888977},{"id":"https://openalex.org/keywords/android","display_name":"Android (operating system)","score":0.5751776695251465},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.5626102089881897},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5173020362854004},{"id":"https://openalex.org/keywords/anonymity","display_name":"Anonymity","score":0.5066407322883606},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.4966192841529846},{"id":"https://openalex.org/keywords/cryptography","display_name":"Cryptography","score":0.4891398251056671},{"id":"https://openalex.org/keywords/adversary","display_name":"Adversary","score":0.4832366406917572},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.46112722158432007},{"id":"https://openalex.org/keywords/server","display_name":"Server","score":0.45999062061309814},{"id":"https://openalex.org/keywords/homomorphic-encryption","display_name":"Homomorphic encryption","score":0.4498599171638489},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3285147547721863}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8081638813018799},{"id":"https://openalex.org/C148730421","wikidata":"https://www.wikidata.org/wiki/Q141090","display_name":"Encryption","level":2,"score":0.5945480465888977},{"id":"https://openalex.org/C557433098","wikidata":"https://www.wikidata.org/wiki/Q94","display_name":"Android (operating system)","level":2,"score":0.5751776695251465},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.5626102089881897},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5173020362854004},{"id":"https://openalex.org/C178005623","wikidata":"https://www.wikidata.org/wiki/Q308859","display_name":"Anonymity","level":2,"score":0.5066407322883606},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4966192841529846},{"id":"https://openalex.org/C178489894","wikidata":"https://www.wikidata.org/wiki/Q8789","display_name":"Cryptography","level":2,"score":0.4891398251056671},{"id":"https://openalex.org/C41065033","wikidata":"https://www.wikidata.org/wiki/Q2825412","display_name":"Adversary","level":2,"score":0.4832366406917572},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.46112722158432007},{"id":"https://openalex.org/C93996380","wikidata":"https://www.wikidata.org/wiki/Q44127","display_name":"Server","level":2,"score":0.45999062061309814},{"id":"https://openalex.org/C158338273","wikidata":"https://www.wikidata.org/wiki/Q2154943","display_name":"Homomorphic encryption","level":3,"score":0.4498599171638489},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3285147547721863},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icccn.2015.7288379","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icccn.2015.7288379","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 24th International Conference on Computer Communication and Networks (ICCCN)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1553435762","https://openalex.org/W1977974261","https://openalex.org/W2069169703","https://openalex.org/W2078021840","https://openalex.org/W2096899416","https://openalex.org/W2126729912","https://openalex.org/W2128128412","https://openalex.org/W2134167315","https://openalex.org/W2146673169","https://openalex.org/W2146707221","https://openalex.org/W2159024459","https://openalex.org/W2159922008","https://openalex.org/W2173640863","https://openalex.org/W2232997092","https://openalex.org/W2561873392","https://openalex.org/W4248175462","https://openalex.org/W6681435262","https://openalex.org/W6685552998"],"related_works":["https://openalex.org/W2539930818","https://openalex.org/W4390664647","https://openalex.org/W3012147850","https://openalex.org/W1966494590","https://openalex.org/W4388150944","https://openalex.org/W4313300189","https://openalex.org/W2949835517","https://openalex.org/W2601739120","https://openalex.org/W4256358502","https://openalex.org/W2625655658"],"abstract_inverted_index":{"Mobile":[0],"advertisements":[1,218],"have":[2],"become":[3,29],"the":[4,21,50,60,81,112,116,119,130,134,144,157,163,220],"dominant":[5],"source":[6],"of":[7,24,118,217,222],"revenue":[8],"for":[9,178],"mobile":[10,25],"application":[11],"developers,":[12],"advertisers":[13],"and":[14,20,42,188,215],"brokers.":[15],"Using":[16],"novel":[17],"sensing":[18],"techniques":[19],"advanced":[22],"sensors":[23],"devices,":[26],"it":[27,190],"has":[28,68],"feasible":[30],"to":[31,54,59,70,103],"determine":[32],"a":[33,75,124,149,210],"user's":[34,120,150,213],"fine-grained":[35],"context":[36,121,135,158],"such":[37],"as":[38,194,196],"her":[39,64,88],"location,":[40],"activity,":[41],"interests.":[43],"This":[44,147],"information":[45],"can":[46,77,132,174],"be":[47,78],"used":[48],"by":[49,80],"advertisement":[51],"(ad)":[52],"brokers":[53],"provide":[55,175],"more":[56],"relevant":[57],"ads":[58,110],"user":[61,76],"based":[62,86,122],"on":[63,87,123,185],"context.":[65,89,146],"However,":[66],"this":[67,91],"led":[69],"serious":[71],"privacy":[72,106,151,177,214],"risks,":[73],"since":[74],"tracked":[79],"broker":[82,131],"or":[83],"an":[84,96],"adversary":[85],"In":[90],"paper,":[92],"we":[93],"present":[94],"AnonAd,":[95],"ad":[97,179],"delivery":[98],"scheme":[99,126,165],"that":[100,127,129,162,173,199,207],"allows":[101],"users":[102,142,193,198],"protect":[104],"their":[105],"when":[107,137],"receiving":[108],"micro-targeted":[109],"from":[111],"broker.":[113],"AnonAd":[114,184,208],"utilizes":[115],"encryption":[117],"split-secret":[125,164],"guarantees":[128],"decrypt":[133],"only":[136],"there":[138],"exists":[139],"k":[140],"other":[141],"in":[143],"same":[145],"way,":[148],"is":[152],"protected":[153],"with":[154,168,191],"k-anonymity":[155],"during":[156],"report.":[159],"We":[160,182],"show":[161,206],"integrates":[166],"seamlessly":[167],"existing":[169],"homomorphic":[170],"encryption-based":[171],"schemes":[172],"differential":[176],"click":[180],"reports.":[181],"implement":[183],"Android":[186],"smartphones":[187],"evaluate":[189],"real":[192,201],"well":[195],"simulated":[197],"follow":[200],"mobility":[202],"traces.":[203],"Our":[204],"results":[205],"achieves":[209],"balance":[211],"between":[212],"relevancy":[216],"without":[219],"requirement":[221],"any":[223],"additional":[224],"proxy":[225],"servers.":[226]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
