{"id":"https://openalex.org/W2740800979","doi":"https://doi.org/10.1109/icc.2017.7996805","title":"Influence maximization on twitter: A mechanism for effective marketing campaign","display_name":"Influence maximization on twitter: A mechanism for effective marketing campaign","publication_year":2017,"publication_date":"2017-05-01","ids":{"openalex":"https://openalex.org/W2740800979","doi":"https://doi.org/10.1109/icc.2017.7996805","mag":"2740800979"},"language":"en","primary_location":{"id":"doi:10.1109/icc.2017.7996805","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icc.2017.7996805","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Conference on Communications (ICC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072603878","display_name":"Yan Mei","orcid":"https://orcid.org/0000-0002-4448-9114"},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Yan Mei","raw_affiliation_strings":["Department of Computing, Macquarie University, New South Wales, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing, Macquarie University, New South Wales, Australia","institution_ids":["https://openalex.org/I99043593"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048063139","display_name":"Weiliang Zhao","orcid":"https://orcid.org/0000-0003-2599-9968"},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Weiliang Zhao","raw_affiliation_strings":["Department of Computing, Macquarie University, New South Wales, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing, Macquarie University, New South Wales, Australia","institution_ids":["https://openalex.org/I99043593"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009644404","display_name":"Jian Yang","orcid":"https://orcid.org/0000-0002-4408-1952"},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jian Yang","raw_affiliation_strings":["Department of Computing, Macquarie University, New South Wales, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computing, Macquarie University, New South Wales, Australia","institution_ids":["https://openalex.org/I99043593"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5629,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.82822213,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9869999885559082,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7826457619667053},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.7494507431983948},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7172616124153137},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5621856451034546},{"id":"https://openalex.org/keywords/heuristic","display_name":"Heuristic","score":0.5598948001861572},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.5288580060005188},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.48513755202293396},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.44345778226852417},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4305167496204376},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.4305162727832794},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.42937588691711426},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2537533938884735},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2301853597164154},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.20401939749717712},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16884475946426392},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.13464853167533875},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.09997305274009705},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09588101506233215}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7826457619667053},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.7494507431983948},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7172616124153137},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5621856451034546},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.5598948001861572},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5288580060005188},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.48513755202293396},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.44345778226852417},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4305167496204376},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.4305162727832794},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.42937588691711426},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2537533938884735},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2301853597164154},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.20401939749717712},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16884475946426392},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.13464853167533875},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09997305274009705},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09588101506233215},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icc.2017.7996805","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icc.2017.7996805","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Conference on Communications (ICC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1814023381","https://openalex.org/W1856548066","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2073926352","https://openalex.org/W2108858998","https://openalex.org/W2141403143","https://openalex.org/W2166470254","https://openalex.org/W3133706222","https://openalex.org/W6638399519","https://openalex.org/W6791726394"],"related_works":["https://openalex.org/W2187722173","https://openalex.org/W1969702312","https://openalex.org/W1994068555","https://openalex.org/W3101254380","https://openalex.org/W2962891546","https://openalex.org/W4399558842","https://openalex.org/W2136621081","https://openalex.org/W2961317356","https://openalex.org/W2902193799","https://openalex.org/W2998073084"],"abstract_inverted_index":{"When":[0],"Influence":[1],"Maximization":[2],"(IM)":[3],"is":[4,59,77,94,113],"applied":[5],"to":[6,9,41,80,99],"social":[7,65],"network":[8,12,130],"maximise":[10,42],"the":[11,62,97,101],"coverage,":[13],"it":[14],"becomes":[15],"an":[16],"effective":[17],"mechanism":[18],"for":[19,49,115],"marketing":[20,54],"applications.":[21],"In":[22],"this":[23],"paper,":[24],"we":[25],"focus":[26],"on":[27,39,72,107,126],"a":[28,35,127],"specific":[29],"influence":[30,75,116],"maximization":[31,117],"problem,":[32],"i.e.,":[33],"selecting":[34],"set":[36],"of":[37,64,104],"seeds":[38],"twitter":[40],"information":[43,50,70,91,105],"propagation,":[44],"which":[45],"can":[46],"be":[47],"used":[48],"reaching":[51],"out":[52],"in":[53,134,137],"campaigns.":[55],"The":[56,74],"proposed":[57,95],"approach":[58],"taking":[60],"into":[61],"consideration":[63],"ties,":[66],"user":[67],"interactions,":[68],"and":[69,88,121],"propagation":[71],"Twitter.":[73,108],"probability":[76],"calculated":[78],"according":[79],"users'":[81],"action":[82],"history":[83],"including":[84,131],"tweet,":[85],"favourite,":[86],"mention/reply,":[87],"retweet.":[89],"An":[90],"diffusion":[92],"model":[93],"with":[96],"capability":[98],"simulate":[100],"dynamic":[102],"process":[103],"spread":[106],"A":[109],"concise":[110],"heuristic":[111],"algorithm":[112],"developed":[114],"accordingly.":[118],"Experimental":[119],"results":[120],"analysis":[122],"are":[123],"provided":[124],"based":[125],"real":[128],"Twitter":[129],"3,292":[132],"users":[133],"Darwin":[135],"city":[136],"Australia.":[138]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}