{"id":"https://openalex.org/W4404740040","doi":"https://doi.org/10.1109/icbase63199.2024.10762720","title":"A dual bidding model for performance advertising based on deep learning","display_name":"A dual bidding model for performance advertising based on deep learning","publication_year":2024,"publication_date":"2024-09-20","ids":{"openalex":"https://openalex.org/W4404740040","doi":"https://doi.org/10.1109/icbase63199.2024.10762720"},"language":"en","primary_location":{"id":"doi:10.1109/icbase63199.2024.10762720","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icbase63199.2024.10762720","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 5th International Conference on Big Data & Artificial Intelligence & Software Engineering (ICBASE)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101509017","display_name":"Ruiyang Wang","orcid":"https://orcid.org/0000-0002-7698-8532"},"institutions":[{"id":"https://openalex.org/I4210115040","display_name":"iQIYI (China)","ror":"https://ror.org/026xvz038","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210115040"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ruiyang Wang","raw_affiliation_strings":["Beijing iQIYI Science & Technology Co., Ltd.,Beijing,China"],"affiliations":[{"raw_affiliation_string":"Beijing iQIYI Science & Technology Co., Ltd.,Beijing,China","institution_ids":["https://openalex.org/I4210115040"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102960993","display_name":"Da Liu","orcid":"https://orcid.org/0009-0003-2245-2390"},"institutions":[{"id":"https://openalex.org/I4210115040","display_name":"iQIYI (China)","ror":"https://ror.org/026xvz038","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210115040"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Da Liu","raw_affiliation_strings":["Beijing iQIYI Science & Technology Co., Ltd.,Beijing,China"],"affiliations":[{"raw_affiliation_string":"Beijing iQIYI Science & Technology Co., Ltd.,Beijing,China","institution_ids":["https://openalex.org/I4210115040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101509017"],"corresponding_institution_ids":["https://openalex.org/I4210115040"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.30995033,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"625","last_page":"628"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9185000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9185000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9089000225067139,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8483127951622009},{"id":"https://openalex.org/keywords/dual","display_name":"Dual (grammatical number)","score":0.7664667367935181},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6462581157684326},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.5043677091598511},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.436943918466568},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4207799434661865},{"id":"https://openalex.org/keywords/deep-learning","display_name":"Deep learning","score":0.4134942591190338},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.23688563704490662},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23507410287857056},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.05112418532371521}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8483127951622009},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.7664667367935181},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6462581157684326},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.5043677091598511},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.436943918466568},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4207799434661865},{"id":"https://openalex.org/C108583219","wikidata":"https://www.wikidata.org/wiki/Q197536","display_name":"Deep learning","level":2,"score":0.4134942591190338},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23688563704490662},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23507410287857056},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.05112418532371521},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icbase63199.2024.10762720","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icbase63199.2024.10762720","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 5th International Conference on Big Data & Artificial Intelligence & Software Engineering (ICBASE)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W2604202871","https://openalex.org/W3087426815","https://openalex.org/W4391023922","https://openalex.org/W4393147498","https://openalex.org/W4402475532","https://openalex.org/W6853166433"],"related_works":["https://openalex.org/W2372662578","https://openalex.org/W2141395620","https://openalex.org/W784208287","https://openalex.org/W341704063","https://openalex.org/W2355176056","https://openalex.org/W4310829256","https://openalex.org/W4385421505","https://openalex.org/W2367213784","https://openalex.org/W2389286292","https://openalex.org/W2914653609"],"abstract_inverted_index":{"Over":[0],"the":[1,5,9,16,37,49,68,72,85,97,115,121,129],"past":[2],"few":[3],"years,":[4],"widespread":[6],"adoption":[7],"of":[8,18,74,89,104],"Internet":[10],"has":[11],"spurred":[12],"swift":[13],"growth":[14],"in":[15,71],"field":[17],"performance":[19,58,75,105],"advertising.":[20],"However,":[21],"Performance":[22],"advertising":[23,53,76,106],"can":[24],"be":[25],"conceptualized":[26],"as":[27],"a":[28,100],"game":[29],"scenario,":[30],"wherein":[31],"media":[32],"platforms":[33],"aim":[34],"to":[35,46,83],"maximize":[36],"revenue":[38],"generated":[39],"from":[40],"traffic,":[41],"while":[42],"advertisement":[43],"clients":[44],"seek":[45],"ensure":[47],"that":[48,114],"costs":[50],"associated":[51],"with":[52,60],"delivery":[54],"and":[55,87,128],"subsequent":[56],"deep":[57,109],"align":[59],"their":[61],"expectations.":[62],"The":[63,111],"paper":[64,98],"begins":[65],"by":[66,119,126,134],"examining":[67],"latest":[69],"progress":[70],"evolution":[73],"through":[77],"bidding":[78,102],"models.":[79,92],"It":[80],"then":[81],"proceeds":[82],"summarize":[84],"strengths":[86],"weaknesses":[88],"these":[90,95],"bid":[91],"To":[93],"address":[94],"shortcomings,":[96],"proposed":[99],"dual":[101],"model":[103],"based":[107],"on":[108],"learning.":[110],"results":[112],"show":[113],"ROI":[116],"is":[117,124,132],"improved":[118,125,133],"7.55%,":[120],"retained":[122],"placement":[123,131],"5.83%,":[127],"paid":[130],"9.84%.":[135]},"counts_by_year":[],"updated_date":"2025-12-19T19:40:27.379048","created_date":"2025-10-10T00:00:00"}