{"id":"https://openalex.org/W2903302496","doi":"https://doi.org/10.1109/icacci.2018.8554863","title":"SpreadMax: A Scalable Cascading Model for Influence Maximization in Social Networks","display_name":"SpreadMax: A Scalable Cascading Model for Influence Maximization in Social Networks","publication_year":2018,"publication_date":"2018-09-01","ids":{"openalex":"https://openalex.org/W2903302496","doi":"https://doi.org/10.1109/icacci.2018.8554863","mag":"2903302496"},"language":"en","primary_location":{"id":"doi:10.1109/icacci.2018.8554863","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2018.8554863","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073749567","display_name":"Jo Cheriyan","orcid":"https://orcid.org/0000-0002-4154-3963"},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Jo Cheriyan","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Engineering, India"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Engineering, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073768586","display_name":"G P Sajeev","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"G P Sajeev","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Engineering, India"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Engineering, India","institution_ids":["https://openalex.org/I81556334"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5073749567"],"corresponding_institution_ids":["https://openalex.org/I81556334"],"apc_list":null,"apc_paid":null,"fwci":1.5081,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.83245159,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1290","last_page":"1296"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10742","display_name":"Peer-to-Peer Network Technologies","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.8139916062355042},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.8072054982185364},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7899737358093262},{"id":"https://openalex.org/keywords/greedy-algorithm","display_name":"Greedy algorithm","score":0.7015439867973328},{"id":"https://openalex.org/keywords/overhead","display_name":"Overhead (engineering)","score":0.6334361433982849},{"id":"https://openalex.org/keywords/node","display_name":"Node (physics)","score":0.5356416702270508},{"id":"https://openalex.org/keywords/distributed-computing","display_name":"Distributed computing","score":0.5328448414802551},{"id":"https://openalex.org/keywords/reachability","display_name":"Reachability","score":0.5264809131622314},{"id":"https://openalex.org/keywords/benchmark","display_name":"Benchmark (surveying)","score":0.5053713917732239},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5017261505126953},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.44674479961395264},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.4003085792064667},{"id":"https://openalex.org/keywords/theoretical-computer-science","display_name":"Theoretical computer science","score":0.24722149968147278},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.16808965802192688},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.100888192653656},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08464032411575317},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.080471932888031}],"concepts":[{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.8139916062355042},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.8072054982185364},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7899737358093262},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.7015439867973328},{"id":"https://openalex.org/C2779960059","wikidata":"https://www.wikidata.org/wiki/Q7113681","display_name":"Overhead (engineering)","level":2,"score":0.6334361433982849},{"id":"https://openalex.org/C62611344","wikidata":"https://www.wikidata.org/wiki/Q1062658","display_name":"Node (physics)","level":2,"score":0.5356416702270508},{"id":"https://openalex.org/C120314980","wikidata":"https://www.wikidata.org/wiki/Q180634","display_name":"Distributed computing","level":1,"score":0.5328448414802551},{"id":"https://openalex.org/C136643341","wikidata":"https://www.wikidata.org/wiki/Q1361526","display_name":"Reachability","level":2,"score":0.5264809131622314},{"id":"https://openalex.org/C185798385","wikidata":"https://www.wikidata.org/wiki/Q1161707","display_name":"Benchmark (surveying)","level":2,"score":0.5053713917732239},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5017261505126953},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.44674479961395264},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.4003085792064667},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.24722149968147278},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.16808965802192688},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.100888192653656},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08464032411575317},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.080471932888031},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icacci.2018.8554863","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2018.8554863","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W1654194294","https://openalex.org/W1875112053","https://openalex.org/W1931400479","https://openalex.org/W1965715402","https://openalex.org/W1985847870","https://openalex.org/W1992250165","https://openalex.org/W2008620264","https://openalex.org/W2015953751","https://openalex.org/W2030539428","https://openalex.org/W2061820396","https://openalex.org/W2086265313","https://openalex.org/W2094234423","https://openalex.org/W2111010823","https://openalex.org/W2112090702","https://openalex.org/W2124637492","https://openalex.org/W2132013054","https://openalex.org/W2143554828","https://openalex.org/W2166470254","https://openalex.org/W2244091508","https://openalex.org/W2547901313","https://openalex.org/W2565173975","https://openalex.org/W2587557517","https://openalex.org/W2769931939","https://openalex.org/W2772887790","https://openalex.org/W2773536872","https://openalex.org/W2793560746","https://openalex.org/W2793605319","https://openalex.org/W2797228403","https://openalex.org/W4238452917","https://openalex.org/W4301030907","https://openalex.org/W6746513411"],"related_works":["https://openalex.org/W2891776881","https://openalex.org/W2244559970","https://openalex.org/W2557467218","https://openalex.org/W2536297025","https://openalex.org/W2771290394","https://openalex.org/W2918080139","https://openalex.org/W3130064765","https://openalex.org/W1574303229","https://openalex.org/W2618582729","https://openalex.org/W4298470087"],"abstract_inverted_index":{"The":[0,26,102],"rumor":[1],"spreading":[2,52,67],"and":[3,48,91],"influence":[4,19,31],"maximization":[5,20,32],"are":[6],"two":[7,77],"important":[8],"forms":[9],"of":[10,76],"social":[11,15],"network":[12,16],"communication.":[13],"Many":[14],"applications":[17],"utilize":[18],"for":[21,30,64],"finding":[22],"the":[23,41,66,80,99,120,127],"seed":[24,85,94],"node.":[25],"most":[27],"common":[28],"approach":[29,43,90],"is":[33,105],"greedy,":[34],"which":[35],"delivers":[36],"an":[37],"optimal":[38],"solution.":[39],"However,":[40],"greedy":[42],"has":[44],"high":[45],"computational":[46,71],"overhead":[47],"offers":[49],"a":[50,60],"limited":[51],"capability.":[53],"We":[54,117],"address":[55],"this":[56],"problem":[57],"by":[58],"proposing":[59],"novel":[61],"framework,":[62],"SpreadMax,":[63],"maximizing":[65,126],"process":[68],"with":[69,114],"reduced":[70],"overhead.":[72],"Our":[73],"model":[74,104],"consists":[75],"phases.":[78],"In":[79],"first":[81],"phase,":[82],"we":[83],"identify":[84],"nodes":[86,95],"using":[87,109],"hierarchical":[88],"reachability":[89],"these":[92],"designated":[93],"spread":[96],"infection":[97],"during":[98],"second":[100],"phase.":[101],"proposed":[103],"validated":[106],"through":[107],"experiments":[108],"real-world":[110],"data,":[111],"in":[112,125],"comparison":[113],"existing":[115],"methods.":[116],"observed":[118],"that":[119],"SpreadMax":[121],"technique":[122],"performs":[123],"better":[124],"influence.":[128]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}