{"id":"https://openalex.org/W2547115350","doi":"https://doi.org/10.1109/icacci.2016.7732258","title":"The impact of globalization on the perception of beauty among South Indian women","display_name":"The impact of globalization on the perception of beauty among South Indian women","publication_year":2016,"publication_date":"2016-09-01","ids":{"openalex":"https://openalex.org/W2547115350","doi":"https://doi.org/10.1109/icacci.2016.7732258","mag":"2547115350"},"language":"en","primary_location":{"id":"doi:10.1109/icacci.2016.7732258","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2016.7732258","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110944310","display_name":"Lakshmi Unnikrishnan","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Lakshmi Unnikrishnan","raw_affiliation_strings":["Amrita School of Business, Coimbatore, India"],"affiliations":[{"raw_affiliation_string":"Amrita School of Business, Coimbatore, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112844059","display_name":"Rajiv Prasad","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Rajiv Prasad","raw_affiliation_strings":["Amrita School of Business, Coimbatore, India"],"affiliations":[{"raw_affiliation_string":"Amrita School of Business, Coimbatore, India","institution_ids":["https://openalex.org/I81556334"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5110944310"],"corresponding_institution_ids":["https://openalex.org/I81556334"],"apc_list":null,"apc_paid":null,"fwci":0.1625,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.56133044,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"1","issue":null,"first_page":"1487","last_page":"1495"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12650","display_name":"Aesthetic Perception and Analysis","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.984499990940094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/beauty","display_name":"Beauty","score":0.869071364402771},{"id":"https://openalex.org/keywords/globalization","display_name":"Globalization","score":0.720630407333374},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6834972500801086},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.24864301085472107},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.22188535332679749},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.20776155591011047},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.15092813968658447},{"id":"https://openalex.org/keywords/market-economy","display_name":"Market economy","score":0.05318990349769592}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.869071364402771},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.720630407333374},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6834972500801086},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.24864301085472107},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.22188535332679749},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.20776155591011047},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15092813968658447},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.05318990349769592},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icacci.2016.7732258","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2016.7732258","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.5,"display_name":"Gender equality"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W30286378","https://openalex.org/W48193251","https://openalex.org/W126135300","https://openalex.org/W222107903","https://openalex.org/W1970471758","https://openalex.org/W2163403448","https://openalex.org/W2329957018","https://openalex.org/W3132588741","https://openalex.org/W6608843951","https://openalex.org/W6791207368"],"related_works":["https://openalex.org/W2368055099","https://openalex.org/W2184610941","https://openalex.org/W2499787022","https://openalex.org/W1256525294","https://openalex.org/W194866573","https://openalex.org/W2924088417","https://openalex.org/W2974263404","https://openalex.org/W3180755998","https://openalex.org/W3011587099","https://openalex.org/W3188725699"],"abstract_inverted_index":{"India":[0,35,201],"is":[1],"a":[2,25,209],"country":[3],"which":[4,50,123,274],"has":[5,36,55],"been":[6,253],"influenced":[7,145,226],"significantly":[8],"by":[9,146,277],"foreign":[10,15,66],"cultural":[11,22,229],"influences":[12,164],"due":[13],"to":[14,57,112,143,151,161,224],"rulers,":[16],"interactions":[17],"through":[18,68],"trade,":[19],"and":[20,73,117,187,213,217,244],"other":[21,76],"exchanges.":[23],"As":[24],"result":[26],"of":[27,32,41,65,78,86,121,129,180,208,231,237,283],"these":[28,162],"influences,":[29],"the":[30,42,47,79,87,90,95,102,113,126,137,152,172,177,189,203,228,256,266],"concept":[31,128],"beauty":[33,122,178,232],"in":[34,52,89,165,193,199,255],"become":[37],"intertwined":[38],"with":[39,75,101],"fairness":[40,236],"skin":[43,211,238],"colour.":[44],"Recently,":[45],"since":[46],"economic":[48,138,190],"reforms":[49,139,191],"started":[51,56,192],"1992,":[53],"globalization":[54],"influence":[58,92,176],"Indian":[59,114,127,182,258],"socio-cultural":[60],"life":[61],"via":[62],"increased":[63,71],"influx":[64],"ideas":[67],"various":[69,96,173],"media,":[70],"business":[72],"trade":[74],"parts":[77,282],"world":[80],"without":[81],"any":[82],"barriers":[83],"etc.":[84,108],"Because":[85],"upsurge":[88],"Western":[91,103],"on":[93,260],"India,":[94],"Media":[97],"spaces":[98],"are":[99,124,140,206,221],"filled":[100,276],"pop":[104],"stars,":[105],"actors,":[106],"models":[107],"who":[109,133],"don't":[110],"belong":[111],"racial":[115],"stock,":[116],"show":[118],"unrealistic":[119],"images":[120],"influencing":[125],"beauty.":[130],"The":[131,263],"people":[132,204],"were":[134,158],"born":[135,154,184],"before":[136,186],"less":[141],"likely":[142,223],"be":[144,225],"this":[147,261],"trend":[148],"as":[149,156,202,240,242],"compared":[150],"youngsters":[153],"after,":[155],"they":[157,220],"exposed":[159],"more":[160,222],"global":[163],"their":[166],"formative":[167],"period.":[168],"This":[169,195],"study":[170,196,267],"examined":[171],"factors":[174],"that":[175],"perception":[179],"South":[181,200,257,284],"women":[183,279],"both":[185],"after":[188],"India.":[194,285],"was":[197,268,275],"conducted":[198],"here":[205],"mostly":[207],"dusky":[210],"tone":[212,239],"medium":[214],"body":[215,246],"size":[216],"height.":[218],"So":[219],"if":[227],"norm":[230],"shifts":[233],"towards":[234],"greater":[235],"well":[241],"lean":[243],"tall":[245],"features.":[247],"Also,":[248],"no":[249],"such":[250],"studies":[251],"have":[252],"done":[254],"context":[259],"topic.":[262],"data":[264],"for":[265],"collected":[269],"using":[270],"an":[271],"online":[272],"questionnaire":[273],"333":[278],"from":[280],"different":[281]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}