{"id":"https://openalex.org/W2055923716","doi":"https://doi.org/10.1109/icacci.2014.6968653","title":"Structural model for the adoption of online advertising on social network in Vietnam","display_name":"Structural model for the adoption of online advertising on social network in Vietnam","publication_year":2014,"publication_date":"2014-09-01","ids":{"openalex":"https://openalex.org/W2055923716","doi":"https://doi.org/10.1109/icacci.2014.6968653","mag":"2055923716"},"language":"en","primary_location":{"id":"doi:10.1109/icacci.2014.6968653","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2014.6968653","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070355800","display_name":"Thanh D. Nguyen","orcid":"https://orcid.org/0000-0001-5775-8494"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Thanh D. Nguyen","raw_affiliation_strings":["HCMC University of Technology, Vietnam"],"affiliations":[{"raw_affiliation_string":"HCMC University of Technology, Vietnam","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103276280","display_name":"Thi H. Cao","orcid":"https://orcid.org/0000-0002-2451-0342"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Thi H. Cao","raw_affiliation_strings":["HCMC University of Technology, Vietnam"],"affiliations":[{"raw_affiliation_string":"HCMC University of Technology, Vietnam","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103835326","display_name":"Nghia D. Tran","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nghia D. Tran","raw_affiliation_strings":["HCMC University of Technology, Vietnam"],"affiliations":[{"raw_affiliation_string":"HCMC University of Technology, Vietnam","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5070355800"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9876,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.92597414,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"38","last_page":"43"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6986473798751831},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.6640632748603821},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.6599639654159546},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.571074366569519},{"id":"https://openalex.org/keywords/globe","display_name":"Globe","score":0.5470883846282959},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.4895070791244507},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4860101640224457},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.4471743106842041},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.44170430302619934},{"id":"https://openalex.org/keywords/online-participation","display_name":"Online participation","score":0.43072086572647095},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40115731954574585},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38378971815109253},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.17697268724441528},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.10428321361541748},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.08937117457389832}],"concepts":[{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6986473798751831},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6640632748603821},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.6599639654159546},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.571074366569519},{"id":"https://openalex.org/C2775899829","wikidata":"https://www.wikidata.org/wiki/Q3109007","display_name":"Globe","level":2,"score":0.5470883846282959},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.4895070791244507},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4860101640224457},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.4471743106842041},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.44170430302619934},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.43072086572647095},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40115731954574585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38378971815109253},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17697268724441528},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.10428321361541748},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08937117457389832},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icacci.2014.6968653","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icacci.2014.6968653","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W92735277","https://openalex.org/W164257395","https://openalex.org/W1487521087","https://openalex.org/W1491644571","https://openalex.org/W1579982767","https://openalex.org/W1729409238","https://openalex.org/W1791587663","https://openalex.org/W1965978866","https://openalex.org/W1972667085","https://openalex.org/W1977608597","https://openalex.org/W1986931909","https://openalex.org/W1988993753","https://openalex.org/W2023505872","https://openalex.org/W2036389121","https://openalex.org/W2037883762","https://openalex.org/W2040945568","https://openalex.org/W2041131599","https://openalex.org/W2041929991","https://openalex.org/W2065502371","https://openalex.org/W2100379340","https://openalex.org/W2105439709","https://openalex.org/W2110638361","https://openalex.org/W2139653616","https://openalex.org/W2150353546","https://openalex.org/W2160460894","https://openalex.org/W2283220805","https://openalex.org/W2284978922","https://openalex.org/W2312032554","https://openalex.org/W2332694823","https://openalex.org/W2727289269","https://openalex.org/W2912721929","https://openalex.org/W3125976894","https://openalex.org/W4241244867","https://openalex.org/W4285719527","https://openalex.org/W6675881720","https://openalex.org/W6680791214","https://openalex.org/W6683539357","https://openalex.org/W6695846924","https://openalex.org/W6758702208","https://openalex.org/W7001344712"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W3126656022","https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2385438319","https://openalex.org/W324811437","https://openalex.org/W4244151194","https://openalex.org/W3027142584","https://openalex.org/W2487252172","https://openalex.org/W2912721929"],"abstract_inverted_index":{"Social":[0],"network":[1,22,43,58,101],"is":[2,11,24],"strongly":[3],"expanding":[4],"in":[5,69],"all":[6],"over":[7],"the":[8,17,29,35,62,70,84],"globe,":[9],"it":[10],"being":[12],"an":[13],"indispensable":[14],"part":[15],"of":[16,38,53,64],"online":[18,39,54,94,97],"world,":[19],"so":[20],"social":[21,42,57,100],"advertising":[23,40,55,98],"a":[25,50],"potential":[26],"market":[27],"for":[28],"business":[30],"propensity.":[31],"Hence,":[32],"researches":[33],"on":[34,41,56,99],"adoption":[36,59],"models":[37],"are":[44],"essential":[45],"work.":[46],"This":[47],"study":[48],"proposes":[49],"structural":[51,76],"model":[52,71],"to":[60],"overcome":[61],"limitations":[63],"previous":[65],"study.":[66],"The":[67,78],"concepts":[68],"were":[72],"analyzed":[73],"by":[74],"linear":[75],"model.":[77],"research":[79],"results":[80],"illustrated":[81],"that":[82],"have":[83],"relationships":[85],"between":[86],"entertainment,":[87],"irritation,":[88],"credibility,":[89],"and":[90,96],"interaction-social,":[91],"attitude":[92],"toward":[93],"advertising,":[95],"adoption.":[102]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
