{"id":"https://openalex.org/W4360585205","doi":"https://doi.org/10.1109/ic3i56241.2022.10072411","title":"Artificial Intelligence and Mixed Reality Technology for Interactive Display of Images in Smart Area","display_name":"Artificial Intelligence and Mixed Reality Technology for Interactive Display of Images in Smart Area","publication_year":2022,"publication_date":"2022-12-14","ids":{"openalex":"https://openalex.org/W4360585205","doi":"https://doi.org/10.1109/ic3i56241.2022.10072411"},"language":"en","primary_location":{"id":"doi:10.1109/ic3i56241.2022.10072411","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3i56241.2022.10072411","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 5th International Conference on Contemporary Computing and Informatics (IC3I)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114045040","display_name":"T. Kathikeyan","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"T. Kathikeyan","raw_affiliation_strings":["Sona College of Technology,Salem,Tamilnadu,India","Sona College of Technology, Salem, Tamilnadu, India"],"affiliations":[{"raw_affiliation_string":"Sona College of Technology,Salem,Tamilnadu,India","institution_ids":[]},{"raw_affiliation_string":"Sona College of Technology, Salem, Tamilnadu, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101851024","display_name":"S. Thanga Revathi","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"S Revathi","raw_affiliation_strings":["Erode Sengunthar Engineering College,Erode,Tamilnadu,India","Erode Sengunthar Engineering College, Erode, Tamilnadu, India"],"affiliations":[{"raw_affiliation_string":"Erode Sengunthar Engineering College,Erode,Tamilnadu,India","institution_ids":[]},{"raw_affiliation_string":"Erode Sengunthar Engineering College, Erode, Tamilnadu, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074599977","display_name":"B R Supreeth","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"B R Supreeth","raw_affiliation_strings":["Oxford Degree and PG College,Bangalore,Karnataka,India","Oxford Degree and PG College, Bangalore, Karnataka, India"],"affiliations":[{"raw_affiliation_string":"Oxford Degree and PG College,Bangalore,Karnataka,India","institution_ids":[]},{"raw_affiliation_string":"Oxford Degree and PG College, Bangalore, Karnataka, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058146912","display_name":"J Sasidevi","orcid":null},"institutions":[{"id":"https://openalex.org/I2799306724","display_name":"Ramakrishna Mission Vidyamandira","ror":"https://ror.org/019wbnq12","country_code":"IN","type":"other","lineage":["https://openalex.org/I2799306724"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"J Sasidevi","raw_affiliation_strings":["K Ramakrishnan College of Engineering,Department of CSE,Samayapuram Trichy,India","Department of CSE, K Ramakrishnan College of Engineering, Samayapuram Trichy, India"],"affiliations":[{"raw_affiliation_string":"K Ramakrishnan College of Engineering,Department of CSE,Samayapuram Trichy,India","institution_ids":["https://openalex.org/I2799306724"]},{"raw_affiliation_string":"Department of CSE, K Ramakrishnan College of Engineering, Samayapuram Trichy, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085558383","display_name":"Mohammed Ahmed","orcid":"https://orcid.org/0000-0002-6323-0300"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohammed Ahmed","raw_affiliation_strings":["Oriental Institute of Science and Technology,Bhopal,Madhya Pradesh,India","Oriental Institute of Science and Technology, Bhopal, Madhya Pradesh, India"],"affiliations":[{"raw_affiliation_string":"Oriental Institute of Science and Technology,Bhopal,Madhya Pradesh,India","institution_ids":[]},{"raw_affiliation_string":"Oriental Institute of Science and Technology, Bhopal, Madhya Pradesh, India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006060737","display_name":"Sunanda Das","orcid":null},"institutions":[{"id":"https://openalex.org/I106826634","display_name":"Jain University","ror":"https://ror.org/01cnqpt53","country_code":"IN","type":"education","lineage":["https://openalex.org/I106826634"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sunanda Das","raw_affiliation_strings":["Jain University,Bangalore,Karnataka,India","Jain University, Bangalore, Karnataka, India"],"affiliations":[{"raw_affiliation_string":"Jain University,Bangalore,Karnataka,India","institution_ids":["https://openalex.org/I106826634"]},{"raw_affiliation_string":"Jain University, Bangalore, Karnataka, India","institution_ids":["https://openalex.org/I106826634"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5114045040"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8049,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.7357063,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"2049","last_page":"2053"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9541000127792358,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.7282212376594543},{"id":"https://openalex.org/keywords/mixed-reality","display_name":"Mixed reality","score":0.6437998414039612},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.627154529094696},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.622384250164032},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6035250425338745},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.5581580996513367},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4908517003059387},{"id":"https://openalex.org/keywords/immersion","display_name":"Immersion (mathematics)","score":0.45699259638786316},{"id":"https://openalex.org/keywords/quality-of-experience","display_name":"Quality of experience","score":0.4557270109653473},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4500305652618408},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.4173967242240906},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.253684401512146},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.09148159623146057},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.08952715992927551},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.08939281105995178}],"concepts":[{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.7282212376594543},{"id":"https://openalex.org/C206776904","wikidata":"https://www.wikidata.org/wiki/Q1758389","display_name":"Mixed reality","level":3,"score":0.6437998414039612},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.627154529094696},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.622384250164032},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6035250425338745},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.5581580996513367},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4908517003059387},{"id":"https://openalex.org/C199068039","wikidata":"https://www.wikidata.org/wiki/Q574523","display_name":"Immersion (mathematics)","level":2,"score":0.45699259638786316},{"id":"https://openalex.org/C2779333187","wikidata":"https://www.wikidata.org/wiki/Q3132648","display_name":"Quality of experience","level":3,"score":0.4557270109653473},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4500305652618408},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.4173967242240906},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.253684401512146},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09148159623146057},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08952715992927551},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.08939281105995178},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C5119721","wikidata":"https://www.wikidata.org/wiki/Q220501","display_name":"Quality of service","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ic3i56241.2022.10072411","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3i56241.2022.10072411","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 5th International Conference on Contemporary Computing and Informatics (IC3I)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.47999998927116394,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W2176635651","https://openalex.org/W2799216248","https://openalex.org/W2903620229","https://openalex.org/W2963781752","https://openalex.org/W2999145841","https://openalex.org/W3001971403","https://openalex.org/W3011453732","https://openalex.org/W3117951887","https://openalex.org/W3170773798","https://openalex.org/W4205469869","https://openalex.org/W4205930034","https://openalex.org/W4293774946"],"related_works":["https://openalex.org/W4285815440","https://openalex.org/W4306405922","https://openalex.org/W3153167468","https://openalex.org/W2754957484","https://openalex.org/W3003277959","https://openalex.org/W4240558103","https://openalex.org/W4361829742","https://openalex.org/W1922939034","https://openalex.org/W178998046","https://openalex.org/W2039015418"],"abstract_inverted_index":{"The":[0],"adoption":[1],"of":[2,15,63,73,89],"immersive":[3],"technologies":[4],"has":[5],"altered":[6],"the":[7,13,71,103,110,116],"traditional":[8,50],"shopping":[9,40],"experience.":[10,117],"We":[11],"report":[12],"results":[14],"a":[16,27,39,107],"study":[17],"that":[18,44,55,123],"set":[19],"out":[20],"to":[21,26,94,105,112,128,133],"see":[22],"how":[23],"people":[24],"react":[25],"17":[28],"million":[29],"artificial":[30],"intelligence":[31],"(AI)":[32],"embedded":[33],"mixed":[34],"reality":[35],"(MR)":[36],"exhibit":[37],"in":[38],"and":[41,49,60,78,98,109,136],"entertainment":[42],"complex":[43],"brings":[45],"together":[46,93],"cutting-edge":[47],"technology":[48],"retail.":[51],"Our":[52],"research":[53,121],"shows":[54],"MR":[56,137],"enjoyment,":[57],"spatial":[58],"immersion,":[59],"consumers\u2019":[61,96],"perceptions":[62],"unique":[64],"experiences":[65],"are":[66,125],"all":[67],"positively":[68],"impacted":[69],"by":[70],"quality":[72],"AI":[74,135],"(i.e.":[75],"voice":[76],"synthesis":[77],"recognition":[79],"using":[80],"machine":[81],"learning)":[82],"connected":[83],"with":[84],"an":[85],"augmented":[86],"object.":[87],"All":[88],"these":[90],"things":[91],"work":[92],"pique":[95],"interest":[97],"elicit":[99],"favorable":[100],"reactions,":[101],"including":[102],"desire":[104],"make":[106],"purchase":[108],"want":[111],"tell":[113],"others":[114],"about":[115],"In":[118],"conclusion,":[119],"this":[120],"demonstrates":[122],"there":[124],"new":[126],"opportunities":[127],"increase":[129],"customer":[130],"engagement":[131],"thanks":[132],"interactive":[134],"technology.":[138]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
