{"id":"https://openalex.org/W2183185775","doi":"https://doi.org/10.1109/ic3.2015.7346693","title":"A comparative gender based evaluation of e-commerce website: A hybrid MCDM approach","display_name":"A comparative gender based evaluation of e-commerce website: A hybrid MCDM approach","publication_year":2015,"publication_date":"2015-08-01","ids":{"openalex":"https://openalex.org/W2183185775","doi":"https://doi.org/10.1109/ic3.2015.7346693","mag":"2183185775"},"language":"en","primary_location":{"id":"doi:10.1109/ic3.2015.7346693","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3.2015.7346693","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 Eighth International Conference on Contemporary Computing (IC3)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108224724","display_name":"O. Sugel Anand","orcid":null},"institutions":[{"id":"https://openalex.org/I56308077","display_name":"Indian Institute of Management Rohtak","ror":"https://ror.org/018gn0t60","country_code":"IN","type":"education","lineage":["https://openalex.org/I56308077"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Oshin Anand","raw_affiliation_strings":["IIM Rohtak, Haryana, India"],"affiliations":[{"raw_affiliation_string":"IIM Rohtak, Haryana, India","institution_ids":["https://openalex.org/I56308077"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010952755","display_name":"Praveen Ranjan Srivastava","orcid":"https://orcid.org/0000-0001-7467-5500"},"institutions":[{"id":"https://openalex.org/I56308077","display_name":"Indian Institute of Management Rohtak","ror":"https://ror.org/018gn0t60","country_code":"IN","type":"education","lineage":["https://openalex.org/I56308077"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Praveen Ranjan Srivastava","raw_affiliation_strings":["IIM Rohtak, Haryana, India"],"affiliations":[{"raw_affiliation_string":"IIM Rohtak, Haryana, India","institution_ids":["https://openalex.org/I56308077"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5108224724"],"corresponding_institution_ids":["https://openalex.org/I56308077"],"apc_list":null,"apc_paid":null,"fwci":2.409,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.9211262,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"279","last_page":"284"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12515","display_name":"Gender and Technology in Education","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9587000012397766,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/multiple-criteria-decision-analysis","display_name":"Multiple-criteria decision analysis","score":0.6003739237785339},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5485650897026062},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.5228479504585266},{"id":"https://openalex.org/keywords/topsis","display_name":"TOPSIS","score":0.5121355056762695},{"id":"https://openalex.org/keywords/analytic-hierarchy-process","display_name":"Analytic hierarchy process","score":0.5001316070556641},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.49884653091430664},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4907416105270386},{"id":"https://openalex.org/keywords/customer-base","display_name":"Customer base","score":0.4523530602455139},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4200558662414551},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3854166865348816},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3646218180656433},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.335667222738266},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3040001094341278},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.27045032382011414},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2669006586074829},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.2532094717025757},{"id":"https://openalex.org/keywords/biology","display_name":"Biology","score":0.07676807045936584}],"concepts":[{"id":"https://openalex.org/C11105738","wikidata":"https://www.wikidata.org/wiki/Q1895805","display_name":"Multiple-criteria decision analysis","level":2,"score":0.6003739237785339},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5485650897026062},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.5228479504585266},{"id":"https://openalex.org/C51566761","wikidata":"https://www.wikidata.org/wiki/Q1235853","display_name":"TOPSIS","level":2,"score":0.5121355056762695},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.5001316070556641},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49884653091430664},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4907416105270386},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.4523530602455139},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4200558662414551},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3854166865348816},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3646218180656433},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.335667222738266},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3040001094341278},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.27045032382011414},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2669006586074829},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.2532094717025757},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.07676807045936584},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ic3.2015.7346693","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ic3.2015.7346693","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 Eighth International Conference on Contemporary Computing (IC3)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.4300000071525574,"display_name":"Gender equality"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W38708963","https://openalex.org/W137551526","https://openalex.org/W138732149","https://openalex.org/W194786220","https://openalex.org/W339782220","https://openalex.org/W1546067212","https://openalex.org/W1964241713","https://openalex.org/W1982744283","https://openalex.org/W1986813400","https://openalex.org/W1995798404","https://openalex.org/W1997703847","https://openalex.org/W1999495747","https://openalex.org/W2000172809","https://openalex.org/W2001468102","https://openalex.org/W2001600087","https://openalex.org/W2007209794","https://openalex.org/W2009513178","https://openalex.org/W2010364532","https://openalex.org/W2023667477","https://openalex.org/W2027262068","https://openalex.org/W2038100515","https://openalex.org/W2038126555","https://openalex.org/W2088690746","https://openalex.org/W2092620885","https://openalex.org/W2106802882","https://openalex.org/W2136678694","https://openalex.org/W2143246299","https://openalex.org/W2147680910","https://openalex.org/W2156458696","https://openalex.org/W2166406328","https://openalex.org/W2168149745","https://openalex.org/W2169991719","https://openalex.org/W2583504027","https://openalex.org/W4234225671","https://openalex.org/W4309697289","https://openalex.org/W6611458451","https://openalex.org/W6732720785"],"related_works":["https://openalex.org/W3006483227","https://openalex.org/W4235282010","https://openalex.org/W2322700324","https://openalex.org/W2385413488","https://openalex.org/W2355536739","https://openalex.org/W2295782676","https://openalex.org/W2351959113","https://openalex.org/W4381430929","https://openalex.org/W2191080415","https://openalex.org/W3154161952"],"abstract_inverted_index":{"Past":[0],"few":[1],"years":[2],"have":[3],"seen":[4],"an":[5],"escalated":[6],"addition":[7],"in":[8,59,106],"ecommerce":[9],"websites":[10,43],"along":[11],"with":[12,15,97,110],"the":[13,25,38,60,81,87,95,98,108,111,119],"users,":[14],"significant":[16],"additions":[17],"from":[18],"both":[19,45,107,118],"male":[20],"and":[21,53,92,115],"female":[22],"populations.":[23],"With":[24],"proliferated":[26],"competition":[27],"knowing":[28],"your":[29],"customer":[30,104],"base":[31,105],"becomes":[32],"important.":[33],"The":[34,47,84],"disquisition":[35],"focuses":[36],"on":[37],"parallel":[39],"evaluation":[40],"of":[41,70,86,117],"these":[42],"for":[44,51,80,90],"genders.":[46,120],"factors":[48],"individuate":[49],"itself":[50],"males":[52,91],"females,":[54],"which":[55,75],"has":[56,65],"been":[57,66],"considered":[58],"comparative":[61],"evaluation.":[62,83],"This":[63],"segregation":[64],"done":[67],"through":[68],"calculation":[69],"weights":[71],"using":[72],"fuzzy":[73],"AHP":[74],"is":[76],"inputted":[77],"to":[78,101],"TOPSIS":[79],"culminating":[82],"differentiation":[85],"factor":[88],"behaviour":[89],"females":[93],"provides":[94],"industry":[96],"improvement":[99],"area":[100],"enhance":[102],"their":[103],"bifurcations,":[109],"findings":[112],"concreting":[113],"facts":[114],"needs":[116]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
