{"id":"https://openalex.org/W4293691708","doi":"https://doi.org/10.1109/hsi55341.2022.9869496","title":"Study on the Influence of Font Type on the Aesthetics Evaluation of Food Packaging","display_name":"Study on the Influence of Font Type on the Aesthetics Evaluation of Food Packaging","publication_year":2022,"publication_date":"2022-07-28","ids":{"openalex":"https://openalex.org/W4293691708","doi":"https://doi.org/10.1109/hsi55341.2022.9869496"},"language":"en","primary_location":{"id":"doi:10.1109/hsi55341.2022.9869496","is_oa":false,"landing_page_url":"https://doi.org/10.1109/hsi55341.2022.9869496","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 15th International Conference on Human System Interaction (HSI)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Xiaotong Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090971","display_name":"Southeast University","ror":"https://ror.org/00cf0ab87","country_code":"BD","type":"education","lineage":["https://openalex.org/I4210090971"]},{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["BD","CN"],"is_corresponding":false,"raw_author_name":"Xiaotong Chen","raw_affiliation_strings":["Southeast University,Southeast University - Monash University Joint Graduate School (Suzhou),Nanjing,China","Southeast University - Monash University Joint Graduate School (Suzhou), Southeast University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southeast University,Southeast University - Monash University Joint Graduate School (Suzhou),Nanjing,China","institution_ids":["https://openalex.org/I4210090971","https://openalex.org/I76569877"]},{"raw_affiliation_string":"Southeast University - Monash University Joint Graduate School (Suzhou), Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072677095","display_name":"Wencheng Tang","orcid":"https://orcid.org/0000-0002-5113-5533"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wencheng Tang","raw_affiliation_strings":["Southeast University,School of Mechanical Engeering,Nanjing,China","School of Mechanical Engeering, Southeast University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southeast University,School of Mechanical Engeering,Nanjing,China","institution_ids":["https://openalex.org/I76569877"]},{"raw_affiliation_string":"School of Mechanical Engeering, Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9484,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.74761459,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9728999733924866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/font","display_name":"Font","score":0.8993751406669617},{"id":"https://openalex.org/keywords/food-packaging","display_name":"Food packaging","score":0.5627413988113403},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5136308073997498},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.44778522849082947},{"id":"https://openalex.org/keywords/package-design","display_name":"Package design","score":0.4312150478363037},{"id":"https://openalex.org/keywords/packaging-and-labeling","display_name":"Packaging and labeling","score":0.4253903031349182},{"id":"https://openalex.org/keywords/engineering-drawing","display_name":"Engineering drawing","score":0.29122984409332275},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.20026183128356934},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.18207600712776184},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1774190366268158},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15790554881095886},{"id":"https://openalex.org/keywords/mechanical-engineering","display_name":"Mechanical engineering","score":0.07522395253181458}],"concepts":[{"id":"https://openalex.org/C2777737414","wikidata":"https://www.wikidata.org/wiki/Q4868296","display_name":"Font","level":2,"score":0.8993751406669617},{"id":"https://openalex.org/C74139830","wikidata":"https://www.wikidata.org/wiki/Q25380418","display_name":"Food packaging","level":2,"score":0.5627413988113403},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5136308073997498},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.44778522849082947},{"id":"https://openalex.org/C3020349426","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Package design","level":2,"score":0.4312150478363037},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.4253903031349182},{"id":"https://openalex.org/C199639397","wikidata":"https://www.wikidata.org/wiki/Q1788588","display_name":"Engineering drawing","level":1,"score":0.29122984409332275},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20026183128356934},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18207600712776184},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1774190366268158},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15790554881095886},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.07522395253181458},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/hsi55341.2022.9869496","is_oa":false,"landing_page_url":"https://doi.org/10.1109/hsi55341.2022.9869496","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 15th International Conference on Human System Interaction (HSI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1966560445","https://openalex.org/W1984314602","https://openalex.org/W2048295864","https://openalex.org/W2335708948","https://openalex.org/W2464289357","https://openalex.org/W2579555219","https://openalex.org/W2963534811","https://openalex.org/W3108262453","https://openalex.org/W3112738501","https://openalex.org/W3137470900","https://openalex.org/W3204138551","https://openalex.org/W6791884645"],"related_works":["https://openalex.org/W1509819071","https://openalex.org/W2376452069","https://openalex.org/W965324723","https://openalex.org/W2594043068","https://openalex.org/W2364918479","https://openalex.org/W3188468917","https://openalex.org/W3200035223","https://openalex.org/W3021274192","https://openalex.org/W2923743461","https://openalex.org/W4293691708"],"abstract_inverted_index":{"With":[0],"people\u2019s":[1],"constant":[2],"pursuit":[3],"of":[4,16,44,72,124,142,151,163,169],"aesthetic,":[5],"packaging":[6,26,43,65,77,104,155,164],"is":[7,82],"not":[8],"only":[9],"to":[10,40,94,178],"protect":[11],"products":[12],"in":[13,105],"the":[14,42,69,106,114,122,149,167,174],"process":[15],"circulation,":[17],"but":[18],"also":[19],"has":[20,117],"a":[21,118,181],"certain":[22,119],"aesthetic":[23,61,70,123,183],"value.":[24],"In":[25],"design,":[27,66],"characters,":[28],"patterns,":[29],"colors,":[30],"styles":[31],"and":[32,67,88,127,158],"other":[33,39],"elements":[34],"are":[35],"coordinated":[36],"with":[37,185],"each":[38],"form":[41],"products.":[45],"Taking":[46],"Chinese":[47],"characters":[48],"as":[49,177],"an":[50,60],"example,":[51],"this":[52,143],"paper":[53],"studies":[54],"whether":[55],"font":[56,73,97,115,129,152,170],"types":[57,74,98,130,153,171],"will":[58],"have":[59],"impact":[62,71,120,150],"on":[63,75,101,121,136,154,166],"food":[64,76,103,125,138],"verifies":[68],"through":[78],"experiments.":[79],"The":[80,91,109,140],"experiment":[81,144],"divided":[83],"into":[84],"two":[85],"parts:":[86],"pre-experiment":[87,92],"formal":[89,107],"experiment.":[90,108],"helps":[93],"select":[95],"representative":[96],"for":[99,173],"presentation":[100],"different":[102,128,133,137],"experimental":[110],"results":[111],"show":[112],"that":[113],"type":[116],"packaging,":[126,175],"give":[131],"people":[132],"psychological":[134],"feelings":[135],"packaging.":[139],"conclusion":[141],"can":[145],"help":[146],"designers":[147],"consider":[148],"when":[156],"designing,":[157],"carry":[159],"out":[160],"creative":[161],"design":[162],"fonts":[165],"basis":[168],"suitable":[172],"so":[176],"bring":[179],"consumers":[180],"better":[182],"experience":[184],"strong":[186],"appeal.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}