{"id":"https://openalex.org/W4244534489","doi":"https://doi.org/10.1109/hicss.2004.1265422","title":"Electronic marketing","display_name":"Electronic marketing","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W4244534489","doi":"https://doi.org/10.1109/hicss.2004.1265422"},"language":"en","primary_location":{"id":"doi:10.1109/hicss.2004.1265422","is_oa":false,"landing_page_url":"https://doi.org/10.1109/hicss.2004.1265422","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081335111","display_name":"Ajit Kambil","orcid":null},"institutions":[{"id":"https://openalex.org/I145325580","display_name":"Deloitte (United States)","ror":"https://ror.org/03xkm6e60","country_code":"US","type":"company","lineage":["https://openalex.org/I145325580","https://openalex.org/I4210139068"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"A. Kambil","raw_affiliation_strings":["Deloitte Research, Deloitte and Touche LLP, Berkeley, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Deloitte Research, Deloitte and Touche LLP, Berkeley, MA, USA","institution_ids":["https://openalex.org/I145325580"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012921928","display_name":"Arnold Kamis","orcid":"https://orcid.org/0000-0002-4222-9730"},"institutions":[{"id":"https://openalex.org/I139924743","display_name":"Bentley University","ror":"https://ror.org/01px48m89","country_code":"US","type":"education","lineage":["https://openalex.org/I139924743"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"A. Kamis","raw_affiliation_strings":["Bentley College, Waltham, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bentley College, Waltham, MA, USA","institution_ids":["https://openalex.org/I139924743"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058291233","display_name":"Marios Koufaris","orcid":null},"institutions":[{"id":"https://openalex.org/I141810926","display_name":"Baruch College","ror":"https://ror.org/023qavy03","country_code":"US","type":"education","lineage":["https://openalex.org/I141810926"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"M. Koufaris","raw_affiliation_strings":["Baruch College, City University of New York, New York, NY, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Baruch College, City University of New York, New York, NY, USA","institution_ids":["https://openalex.org/I141810926"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065920785","display_name":"Bruce D. Weinberg","orcid":null},"institutions":[{"id":"https://openalex.org/I139924743","display_name":"Bentley University","ror":"https://ror.org/01px48m89","country_code":"US","type":"education","lineage":["https://openalex.org/I139924743"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"B.D. Weinberg","raw_affiliation_strings":["Bentley College, Waltham, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bentley College, Waltham, MA, USA","institution_ids":["https://openalex.org/I139924743"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.64778538,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1 pp.","last_page":"1 pp."},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9638000130653381,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9638000130653381,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9520000219345093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9290000200271606,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6234288215637207},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.5865885019302368},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5318920612335205},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.528944730758667},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5109466910362244},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4847871661186218},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.4218378961086273},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3612983226776123},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.33519887924194336},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2220754325389862},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07052454352378845}],"concepts":[{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6234288215637207},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5865885019302368},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5318920612335205},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.528944730758667},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5109466910362244},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4847871661186218},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4218378961086273},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3612983226776123},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33519887924194336},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2220754325389862},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07052454352378845},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/hicss.2004.1265422","is_oa":false,"landing_page_url":"https://doi.org/10.1109/hicss.2004.1265422","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.5099999904632568,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4388185474","https://openalex.org/W1550694910","https://openalex.org/W1499615636","https://openalex.org/W3139064098","https://openalex.org/W2607446648","https://openalex.org/W4367154464","https://openalex.org/W3135048975","https://openalex.org/W4242311056","https://openalex.org/W3138475190","https://openalex.org/W372070118"],"abstract_inverted_index":{"Electronic":[0],"marketing":[1,18,71],"is":[2],"an":[3],"established":[4],"and":[5,15,23,59,63,67],"fast":[6],"growing":[7],"research":[8,54],"stream":[9],"within":[10],"electronic":[11],"commerce.":[12],"New":[13],"techniques":[14],"models":[16],"of":[17],"continue":[19],"to":[20],"be":[21],"introduced":[22],"then":[24],"later":[25],"refined":[26],"or":[27,74],"advanced.":[28],"Our":[29],"minitrack,":[30],"now":[31],"in":[32,41,48],"its":[33],"fifth":[34],"year,":[35],"highlights":[36],"several":[37],"interesting":[38],"studies":[39],"done":[40],"this":[42],"area.":[43],"We":[44],"have":[45],"accepted":[46],"papers":[47],"two":[49],"areas:":[50],"1)":[51],"quantitative,":[52],"empirical":[53],"with":[55],"strong":[56],"theoretical":[57],"underpinnings,":[58],"2)":[60],"novel":[61],"methods":[62],"approaches":[64],"for":[65],"envisioning":[66],"creating":[68],"effective":[69],"online/Internet":[70],"theory":[72],"development":[73],"managerial":[75],"best":[76],"practice.":[77]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
