{"id":"https://openalex.org/W2585241247","doi":"https://doi.org/10.1109/glocom.2016.7842229","title":"Revenue Maximization and Contract Enforcement through Representative Bidding in Ad Auctions","display_name":"Revenue Maximization and Contract Enforcement through Representative Bidding in Ad Auctions","publication_year":2016,"publication_date":"2016-12-01","ids":{"openalex":"https://openalex.org/W2585241247","doi":"https://doi.org/10.1109/glocom.2016.7842229","mag":"2585241247"},"language":"en","primary_location":{"id":"doi:10.1109/glocom.2016.7842229","is_oa":false,"landing_page_url":"https://doi.org/10.1109/glocom.2016.7842229","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 IEEE Global Communications Conference (GLOBECOM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022200545","display_name":"Shuo Yang","orcid":"https://orcid.org/0000-0001-7106-9169"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Shuo Yang","raw_affiliation_strings":["Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100990072","display_name":"Ruiwen Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California, San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ruiwen Zhao","raw_affiliation_strings":["Department of Computer Science and Engineering, University of California, San Diego, USA"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, University of California, San Diego, USA","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059190563","display_name":"Fan Wu","orcid":"https://orcid.org/0000-0003-0965-9058"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fan Wu","raw_affiliation_strings":["Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050393292","display_name":"Shaojie Tang","orcid":"https://orcid.org/0000-0001-9261-5210"},"institutions":[{"id":"https://openalex.org/I162577319","display_name":"The University of Texas at Dallas","ror":"https://ror.org/049emcs32","country_code":"US","type":"education","lineage":["https://openalex.org/I162577319"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shaojie Tang","raw_affiliation_strings":["Department of Information Systems, University of Texas at Dallas, USA"],"affiliations":[{"raw_affiliation_string":"Department of Information Systems, University of Texas at Dallas, USA","institution_ids":["https://openalex.org/I162577319"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019439900","display_name":"Xiaofeng Gao","orcid":"https://orcid.org/0000-0003-1776-8799"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaofeng Gao","raw_affiliation_strings":["Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100428808","display_name":"Guihai Chen","orcid":"https://orcid.org/0000-0002-6934-1685"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guihai Chen","raw_affiliation_strings":["Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Laboratory of Scalable Computing and Systems, Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5022200545"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.3732,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.7371365,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"43","issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7950012683868408},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.7412099838256836},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6988738179206848},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6122105121612549},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5627651214599609},{"id":"https://openalex.org/keywords/enforcement","display_name":"Enforcement","score":0.5347928404808044},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.5258914828300476},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.47950679063796997},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.4148270785808563},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36583828926086426},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.35701853036880493},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.29863476753234863},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.199596107006073},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1793634593486786},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10536280274391174},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.09534847736358643},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09112703800201416},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.07849693298339844}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7950012683868408},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.7412099838256836},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6988738179206848},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6122105121612549},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5627651214599609},{"id":"https://openalex.org/C2779777834","wikidata":"https://www.wikidata.org/wiki/Q4202277","display_name":"Enforcement","level":2,"score":0.5347928404808044},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.5258914828300476},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.47950679063796997},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4148270785808563},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36583828926086426},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.35701853036880493},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.29863476753234863},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.199596107006073},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1793634593486786},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10536280274391174},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.09534847736358643},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09112703800201416},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.07849693298339844},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/glocom.2016.7842229","is_oa":false,"landing_page_url":"https://doi.org/10.1109/glocom.2016.7842229","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 IEEE Global Communications Conference (GLOBECOM)","raw_type":"proceedings-article"},{"id":"mag:2751438818","is_oa":false,"landing_page_url":"http://jglobal.jst.go.jp/en/public/201702276175679518","pdf_url":null,"source":{"id":"https://openalex.org/S4306512817","display_name":"IEEE Conference Proceedings","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":"IEEE Conference Proceedings","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W93480304","https://openalex.org/W1496301024","https://openalex.org/W1773483230","https://openalex.org/W1991536323","https://openalex.org/W1992799034","https://openalex.org/W2011720192","https://openalex.org/W2013218072","https://openalex.org/W2031002853","https://openalex.org/W2033005546","https://openalex.org/W2073048722","https://openalex.org/W2090883204","https://openalex.org/W2112195179","https://openalex.org/W2127347613","https://openalex.org/W2135746199","https://openalex.org/W2152737770","https://openalex.org/W2158635658","https://openalex.org/W2162979096","https://openalex.org/W2171074980","https://openalex.org/W2188273680","https://openalex.org/W2525990415","https://openalex.org/W2571380762","https://openalex.org/W2751862591","https://openalex.org/W2752921537","https://openalex.org/W3124857404","https://openalex.org/W4252816727","https://openalex.org/W6603689267","https://openalex.org/W6683646410","https://openalex.org/W6727572284"],"related_works":["https://openalex.org/W2355561715","https://openalex.org/W2355326491","https://openalex.org/W2389286292","https://openalex.org/W2360751371","https://openalex.org/W2387920521","https://openalex.org/W2147694495","https://openalex.org/W1984203460","https://openalex.org/W1995388959","https://openalex.org/W1562320220","https://openalex.org/W4381785859"],"abstract_inverted_index":{"Online":[0],"advertising":[1],"has":[2,48],"become":[3],"a":[4,66,99,143,150],"tremendous":[5],"business,":[6],"and":[7,24,97,124,136,148,160,179],"continues":[8],"to":[9,17,61,71,93,122,127,156],"grow":[10],"rapidly.":[11],"There":[12],"are":[13],"mainly":[14],"two":[15,56],"ways":[16],"distribute":[18],"ads":[19,43,64,121],"in":[20,65,114,175],"online":[21,76,115],"advertising:":[22],"contracts":[23,35],"auctions.":[25],"Previous":[26],"researches":[27],"usually":[28],"focus":[29],"on":[30,142],"ad":[31],"allocation":[32],"through":[33,45],"either":[34],"or":[36],"auctions,":[37],"while":[38],"the":[39,59,72,110,118,129,132,138,154,158,169,177,181],"problem":[40,113],"of":[41,75,131,172],"allocating":[42],"simultaneously":[44],"both":[46],"methods":[47,57],"not":[49],"been":[50],"carefully":[51],"addressed.":[52],"Jointly":[53],"considering":[54],"these":[55],"enables":[58],"publisher":[60,119,155],"globally":[62],"allocates":[63],"more":[67,144],"efficient":[68],"way,":[69],"conforming":[70],"actual":[73],"needs":[74,126],"advertising,":[77,116],"but":[78],"rises":[79],"several":[80],"critical":[81],"challenges":[82,140],"that":[83],"cannot":[84],"be":[85],"solved":[86],"by":[87],"existing":[88],"approaches.":[89],"Our":[90,165],"work":[91],"aims":[92],"fill":[94],"this":[95,103,106],"gap":[96],"takes":[98],"deep":[100],"investigation":[101],"into":[102],"problem.":[104],"In":[105],"paper,":[107],"we":[108],"consider":[109],"revenue":[111],"maximization":[112],"where":[117],"sells":[120],"advertisers":[123],"also":[125],"satisfy":[128,157],"demands":[130],"contracts.":[133],"We":[134],"discuss":[135],"tackle":[137],"emerged":[139],"based":[141],"practical":[145],"contract":[146,159,178],"model,":[147],"propose":[149],"bidding":[151],"strategy":[152],"for":[153],"maximize":[161],"her":[162],"total":[163],"revenue.":[164,182],"evaluation":[166],"results":[167],"demonstrate":[168],"good":[170],"performance":[171],"our":[173],"algorithm":[174],"fulfilling":[176],"maximizing":[180]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
