{"id":"https://openalex.org/W2127676648","doi":"https://doi.org/10.1109/fuzzy.2008.4630462","title":"Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory","display_name":"Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory","publication_year":2008,"publication_date":"2008-06-01","ids":{"openalex":"https://openalex.org/W2127676648","doi":"https://doi.org/10.1109/fuzzy.2008.4630462","mag":"2127676648"},"language":"en","primary_location":{"id":"doi:10.1109/fuzzy.2008.4630462","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fuzzy.2008.4630462","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2008 IEEE International Conference on Fuzzy Systems (IEEE World Congress on Computational Intelligence)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040477292","display_name":"Ting\u2010Yu Chen","orcid":"https://orcid.org/0000-0002-2171-4139"},"institutions":[{"id":"https://openalex.org/I173093425","display_name":"Chang Gung University","ror":"https://ror.org/00d80zx46","country_code":"TW","type":"education","lineage":["https://openalex.org/I173093425"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ting-Yu Chen","raw_affiliation_strings":["Institute of business Administration, Chang Gung University, Taoyuan, Taiwan","Dept. of Bus. Adm., Chang Gung Univ., Taoyuan"],"affiliations":[{"raw_affiliation_string":"Institute of business Administration, Chang Gung University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I173093425"]},{"raw_affiliation_string":"Dept. of Bus. Adm., Chang Gung Univ., Taoyuan","institution_ids":["https://openalex.org/I173093425"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047690117","display_name":"Hsiao-Pin Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I173093425","display_name":"Chang Gung University","ror":"https://ror.org/00d80zx46","country_code":"TW","type":"education","lineage":["https://openalex.org/I173093425"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hsiao-Pin Wang","raw_affiliation_strings":["Institute of business Administration, Chang Gung University, Taoyuan, Taiwan","Institute of Business Administration, Chang Gung University, Kwei-Shan, Taoyuan 333, Taiwan"],"affiliations":[{"raw_affiliation_string":"Institute of business Administration, Chang Gung University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I173093425"]},{"raw_affiliation_string":"Institute of Business Administration, Chang Gung University, Kwei-Shan, Taoyuan 333, Taiwan","institution_ids":["https://openalex.org/I173093425"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031360669","display_name":"Che-Wei Tsui","orcid":"https://orcid.org/0000-0002-1141-8758"},"institutions":[{"id":"https://openalex.org/I173093425","display_name":"Chang Gung University","ror":"https://ror.org/00d80zx46","country_code":"TW","type":"education","lineage":["https://openalex.org/I173093425"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Che-Wei Tsui","raw_affiliation_strings":["Department of business Abminstration, Chang Gung University, Taoyuan, Taiwan","Institute of Business Administration, Chang Gung University, Kwei-Shan, Taoyuan 333, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of business Abminstration, Chang Gung University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I173093425"]},{"raw_affiliation_string":"Institute of Business Administration, Chang Gung University, Kwei-Shan, Taoyuan 333, Taiwan","institution_ids":["https://openalex.org/I173093425"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5040477292"],"corresponding_institution_ids":["https://openalex.org/I173093425"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.24155891,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"48","issue":null,"first_page":"797","last_page":"804"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9876000285148621,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9545999765396118,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.714152455329895},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.581964910030365},{"id":"https://openalex.org/keywords/fuzzy-set","display_name":"Fuzzy set","score":0.5535290837287903},{"id":"https://openalex.org/keywords/variable","display_name":"Variable (mathematics)","score":0.5489365458488464},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.5384303331375122},{"id":"https://openalex.org/keywords/degree","display_name":"Degree (music)","score":0.43727079033851624},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3777199983596802},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2535434365272522}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.714152455329895},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.581964910030365},{"id":"https://openalex.org/C42011625","wikidata":"https://www.wikidata.org/wiki/Q1055058","display_name":"Fuzzy set","level":3,"score":0.5535290837287903},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.5489365458488464},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.5384303331375122},{"id":"https://openalex.org/C2775997480","wikidata":"https://www.wikidata.org/wiki/Q586277","display_name":"Degree (music)","level":2,"score":0.43727079033851624},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3777199983596802},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2535434365272522},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/fuzzy.2008.4630462","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fuzzy.2008.4630462","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2008 IEEE International Conference on Fuzzy Systems (IEEE World Congress on Computational Intelligence)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1493389405","https://openalex.org/W1588385686","https://openalex.org/W1966808269","https://openalex.org/W1980564456","https://openalex.org/W1987595265","https://openalex.org/W1989743986","https://openalex.org/W2019836716","https://openalex.org/W2022937694","https://openalex.org/W2029125978","https://openalex.org/W2031241748","https://openalex.org/W2031345712","https://openalex.org/W2054788835","https://openalex.org/W2057285989","https://openalex.org/W2064627049","https://openalex.org/W2066715562","https://openalex.org/W2067103692","https://openalex.org/W2068143691","https://openalex.org/W2070893558","https://openalex.org/W2080627339","https://openalex.org/W2081037298","https://openalex.org/W2091646305","https://openalex.org/W2093022235","https://openalex.org/W2099342631","https://openalex.org/W2111883617","https://openalex.org/W2112375283","https://openalex.org/W2124970246","https://openalex.org/W2137324586","https://openalex.org/W2156022826","https://openalex.org/W2321685334","https://openalex.org/W2323569584","https://openalex.org/W2326820210","https://openalex.org/W2330416885","https://openalex.org/W2330505417","https://openalex.org/W2408770944","https://openalex.org/W2912565176","https://openalex.org/W3112440967","https://openalex.org/W3190740751","https://openalex.org/W4205471131","https://openalex.org/W4247301077","https://openalex.org/W4248568333","https://openalex.org/W4252477815","https://openalex.org/W6635148447","https://openalex.org/W6713906257","https://openalex.org/W6786984789","https://openalex.org/W6799673247"],"related_works":["https://openalex.org/W2399035783","https://openalex.org/W3161230432","https://openalex.org/W4367190712","https://openalex.org/W2168900540","https://openalex.org/W1487201914","https://openalex.org/W4301429470","https://openalex.org/W280458463","https://openalex.org/W1170131723","https://openalex.org/W2349966087","https://openalex.org/W2380341745"],"abstract_inverted_index":{"As":[0],"far":[1],"as":[2,19,168,170],"marketing":[3],"researchers":[4],"are":[5,108,122,147],"concerned,":[6],"advertising":[7,17,25,51,97,158,182],"involvement":[8,18,28,183],"is":[9,66,162],"an":[10,93,154],"important":[11],"segmentation":[12],"variable;":[13],"the":[14,46,54,70,89,100,125,131,139,142,166],"advertisers":[15],"view":[16],"a":[20,39,81,103,114],"vital":[21],"factor":[22],"resulting":[23],"in":[24,32,141,186],"effects.":[26],"Advertising":[27],"has":[29],"been":[30],"discussed":[31],"several":[33],"decades":[34],"while":[35],"little":[36],"literature":[37],"proposed":[38],"complete":[40],"integrated":[41,94,155],"model.":[42,190],"Hence,":[43],"we":[44,57,176],"collect":[45],"antecedents":[47],"and":[48,76,110,184],"consequences":[49,185],"for":[50,135],"involvement.":[52,98,159],"Because":[53],"model":[55,95,156,161],"that":[56],"attempt":[58],"to":[59,68,79,91,112,152],"develop":[60,92,153],"includes":[61],"too":[62],"many":[63],"variables,":[64],"it":[65],"difficult":[67],"judge":[69],"functional":[71],"relations":[72],"among":[73],"these":[74],"variables":[75],"not":[77],"appropriate":[78],"use":[80,138],"traditional":[82],"statistical":[83],"method.":[84],"We":[85,137],"take":[86],"advantage":[87],"of":[88,96,106,133,157,174,181,188],"automata":[90,140],"In":[99,165],"social":[101],"science,":[102],"great":[104],"number":[105],"questions":[107],"abstract":[109],"hard":[111],"possess":[113],"certain":[115],"answer.":[116],"The":[117,160],"intuitionistic":[118,143,149],"fuzzy":[119,126,144,150],"sets,":[120,127,145],"which":[121,146],"generated":[123],"from":[124],"more":[128],"completely":[129],"express":[130],"degree":[132,173,180],"uncertainty":[134],"people.":[136],"named":[148],"automata,":[151],"successfully":[163],"generated.":[164],"future,":[167],"long":[169],"obtaining":[171],"consumerspsila":[172],"antecedents,":[175],"can":[177],"predict":[178],"their":[179],"terms":[187],"this":[189]},"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}