{"id":"https://openalex.org/W1502295326","doi":"https://doi.org/10.1109/fg.2015.7163153","title":"To skip or not to skip? A dataset of spontaneous affective response of online advertising (SARA) for audience behavior analysis","display_name":"To skip or not to skip? A dataset of spontaneous affective response of online advertising (SARA) for audience behavior analysis","publication_year":2015,"publication_date":"2015-05-01","ids":{"openalex":"https://openalex.org/W1502295326","doi":"https://doi.org/10.1109/fg.2015.7163153","mag":"1502295326"},"language":"en","primary_location":{"id":"doi:10.1109/fg.2015.7163153","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fg.2015.7163153","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 11th IEEE International Conference and Workshops on Automatic Face and Gesture Recognition (FG)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101085314","display_name":"Songfan Yang","orcid":"https://orcid.org/0000-0002-3560-3624"},"institutions":[{"id":"https://openalex.org/I24185976","display_name":"Sichuan University","ror":"https://ror.org/011ashp19","country_code":"CN","type":"education","lineage":["https://openalex.org/I24185976"]},{"id":"https://openalex.org/I24201400","display_name":"Chengdu University of Information Technology","ror":"https://ror.org/01yxwrh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I24201400"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Songfan Yang","raw_affiliation_strings":["College of Electronics and Information Engineering, Sichuan University, Chengdu, China","College of Electronics and Information Engineering,Sichuan University, Chengdu 610064,China)"],"affiliations":[{"raw_affiliation_string":"College of Electronics and Information Engineering, Sichuan University, Chengdu, China","institution_ids":["https://openalex.org/I24201400","https://openalex.org/I24185976"]},{"raw_affiliation_string":"College of Electronics and Information Engineering,Sichuan University, Chengdu 610064,China)","institution_ids":["https://openalex.org/I24185976"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101435334","display_name":"Le An","orcid":"https://orcid.org/0000-0001-7677-6006"},"institutions":[{"id":"https://openalex.org/I114027177","display_name":"University of North Carolina at Chapel Hill","ror":"https://ror.org/0130frc33","country_code":"US","type":"education","lineage":["https://openalex.org/I114027177"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Le An","raw_affiliation_strings":["BRIC, University of North Carolina at Chapel Hill, NC, USA","BRIC, University of North Carolina at Chapel Hill, NC 27599, USA"],"affiliations":[{"raw_affiliation_string":"BRIC, University of North Carolina at Chapel Hill, NC, USA","institution_ids":["https://openalex.org/I114027177"]},{"raw_affiliation_string":"BRIC, University of North Carolina at Chapel Hill, NC 27599, USA","institution_ids":["https://openalex.org/I114027177"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027573145","display_name":"Mehran Kafai","orcid":"https://orcid.org/0000-0003-0238-7010"},"institutions":[{"id":"https://openalex.org/I1324840837","display_name":"Hewlett-Packard (United States)","ror":"https://ror.org/059rn9488","country_code":"US","type":"company","lineage":["https://openalex.org/I1324840837"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mehran Kafai","raw_affiliation_strings":["HP Labs, Palo Alto, CA, US","HP Laboratories, Palo Alto, CA 94304, USA#TAB#"],"affiliations":[{"raw_affiliation_string":"HP Labs, Palo Alto, CA, US","institution_ids":["https://openalex.org/I1324840837"]},{"raw_affiliation_string":"HP Laboratories, Palo Alto, CA 94304, USA#TAB#","institution_ids":["https://openalex.org/I1324840837"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071522801","display_name":"Bir Bhanu","orcid":"https://orcid.org/0000-0001-8971-6416"},"institutions":[{"id":"https://openalex.org/I103635307","display_name":"University of California, Riverside","ror":"https://ror.org/03nawhv43","country_code":"US","type":"education","lineage":["https://openalex.org/I103635307"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bir Bhanu","raw_affiliation_strings":["Center for Research in Intelligent Systems, University of California, Riverside, CA, USA","Center for Research in Intelligent Systems, University of California, Riverside, CA 92521 USA"],"affiliations":[{"raw_affiliation_string":"Center for Research in Intelligent Systems, University of California, Riverside, CA, USA","institution_ids":["https://openalex.org/I103635307"]},{"raw_affiliation_string":"Center for Research in Intelligent Systems, University of California, Riverside, CA 92521 USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5101085314"],"corresponding_institution_ids":["https://openalex.org/I24185976","https://openalex.org/I24201400"],"apc_list":null,"apc_paid":null,"fwci":0.9752,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.78569991,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11795","display_name":"Humor Studies and Applications","score":0.9764999747276306,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9610999822616577,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.7200354337692261},{"id":"https://openalex.org/keywords/amusement","display_name":"Amusement","score":0.6638426184654236},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6408057808876038},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6291390657424927},{"id":"https://openalex.org/keywords/facial-expression","display_name":"Facial expression","score":0.6195155382156372},{"id":"https://openalex.org/keywords/expression","display_name":"Expression (computer science)","score":0.478715181350708},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4298549294471741},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3607744872570038},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.32074713706970215},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.24115082621574402},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2229483723640442},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.0926675796508789}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.7200354337692261},{"id":"https://openalex.org/C2779056813","wikidata":"https://www.wikidata.org/wiki/Q2844542","display_name":"Amusement","level":2,"score":0.6638426184654236},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6408057808876038},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6291390657424927},{"id":"https://openalex.org/C195704467","wikidata":"https://www.wikidata.org/wiki/Q327968","display_name":"Facial expression","level":2,"score":0.6195155382156372},{"id":"https://openalex.org/C90559484","wikidata":"https://www.wikidata.org/wiki/Q778379","display_name":"Expression (computer science)","level":2,"score":0.478715181350708},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4298549294471741},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3607744872570038},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.32074713706970215},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.24115082621574402},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2229483723640442},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0926675796508789},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/fg.2015.7163153","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fg.2015.7163153","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 11th IEEE International Conference and Workshops on Automatic Face and Gesture Recognition (FG)","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.718.9910","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.718.9910","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.cs.ucr.edu/%7Emkafai/papers/Paper_fg.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1607979445","https://openalex.org/W1964927455","https://openalex.org/W1974210421","https://openalex.org/W1989426692","https://openalex.org/W2001453824","https://openalex.org/W2008933718","https://openalex.org/W2020911841","https://openalex.org/W2025365003","https://openalex.org/W2031187406","https://openalex.org/W2031877935","https://openalex.org/W2060488580","https://openalex.org/W2069165391","https://openalex.org/W2078040488","https://openalex.org/W2096027770","https://openalex.org/W2102892407","https://openalex.org/W2103943262","https://openalex.org/W2129106196","https://openalex.org/W2153635508","https://openalex.org/W2156379293","https://openalex.org/W2156503193","https://openalex.org/W2332963690","https://openalex.org/W2995034616","https://openalex.org/W3000476390","https://openalex.org/W3097096317","https://openalex.org/W3124728922","https://openalex.org/W4285719527","https://openalex.org/W6636492697","https://openalex.org/W6656704437","https://openalex.org/W6658268960","https://openalex.org/W6665519585","https://openalex.org/W6669679358","https://openalex.org/W6674341799","https://openalex.org/W6771710517"],"related_works":["https://openalex.org/W2388412749","https://openalex.org/W2359419959","https://openalex.org/W1999564783","https://openalex.org/W2584215657","https://openalex.org/W2363529160","https://openalex.org/W2682407614","https://openalex.org/W2372900810","https://openalex.org/W2020799626","https://openalex.org/W2318316519","https://openalex.org/W2642127892"],"abstract_inverted_index":{"In":[0,88],"marketing":[1],"and":[2,85,127,151,163],"advertising":[3],"research,":[4],"\u201czapping\u201d":[5],"is":[6],"defined":[7],"as":[8],"the":[9,90,134,143,158,165],"action":[10],"when":[11],"a":[12,15,100,105,121],"viewer":[13],"skips":[14],"commercial":[16,33],"advertisement.":[17],"Researchers":[18],"analyze":[19,164],"audience's":[20],"behavior":[21,126,167],"in":[22,43],"order":[23],"to":[24,30,40,52,73,103,161],"prevent":[25],"zapping,":[26],"which":[27],"helps":[28],"advertisers":[29],"design":[31],"effective":[32],"advertisements.":[34],"Since":[35],"emotions":[36],"can":[37],"be":[38],"used":[39],"engage":[41],"consumers,":[42],"this":[44,58],"paper,":[45],"we":[46,60,119],"leverage":[47],"automated":[48],"facial":[49,66,170],"expression":[50,67,115],"analysis":[51,113],"understand":[53],"consumers'":[54],"zapping":[55,125],"behavior.":[56],"To":[57],"end,":[59],"collect":[61],"612":[62],"sequences":[63],"of":[64,96,114,137],"spontaneous":[65],"videos":[68],"by":[69],"asking":[70],"51":[71],"participants":[72,91],"watch":[74],"12":[75],"advertisements":[76],"from":[77,168],"three":[78],"different":[79,138],"categories,":[80],"namely":[81],"Car,":[82],"Fast":[83],"Food,":[84],"Running":[86],"Shoe.":[87],"addition,":[89],"also":[92,131],"provide":[93],"self-reported":[94],"reasons":[95],"zapping.":[97],"We":[98,130],"adopt":[99],"data-driven":[101],"approach":[102],"formulate":[104],"zapping/non-zapping":[106],"binary":[107],"classification":[108,135],"problem.":[109],"With":[110],"an":[111],"in-depth":[112],"response,":[116],"specifically":[117],"smile,":[118],"show":[120,132],"strong":[122],"correlation":[123],"between":[124],"smile":[128],"response.":[129],"that":[133],"performance":[136],"ad":[139],"categories":[140],"correlates":[141],"with":[142],"ad's":[144],"intention":[145],"for":[146,157],"amusement.":[147],"The":[148],"video":[149],"dataset":[150],"self-reports":[152],"are":[153],"available":[154],"upon":[155],"request":[156],"research":[159],"community":[160],"study":[162],"viewers'":[166],"their":[169],"expressions.":[171]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}