{"id":"https://openalex.org/W2157324287","doi":"https://doi.org/10.1109/eee.2004.1287317","title":"Mobile target advertising by combining self-organization map and decision tree","display_name":"Mobile target advertising by combining self-organization map and decision tree","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2157324287","doi":"https://doi.org/10.1109/eee.2004.1287317","mag":"2157324287"},"language":"en","primary_location":{"id":"doi:10.1109/eee.2004.1287317","is_oa":false,"landing_page_url":"https://doi.org/10.1109/eee.2004.1287317","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073688272","display_name":"S.C. Wang","orcid":"https://orcid.org/0000-0001-5755-9196"},"institutions":[{"id":"https://openalex.org/I126145234","display_name":"Chaoyang University of Technology","ror":"https://ror.org/04xwksx09","country_code":"TW","type":"education","lineage":["https://openalex.org/I126145234"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"S.C. Wang","raw_affiliation_strings":["Department of Information Management, Chao Yang University of Technology, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, Chao Yang University of Technology, Taichung, Taiwan","institution_ids":["https://openalex.org/I126145234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006852081","display_name":"K.Q. Yan","orcid":"https://orcid.org/0009-0004-4016-8120"},"institutions":[{"id":"https://openalex.org/I126145234","display_name":"Chaoyang University of Technology","ror":"https://ror.org/04xwksx09","country_code":"TW","type":"education","lineage":["https://openalex.org/I126145234"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"K.Q. Yan","raw_affiliation_strings":["Department of Business Management, Chao Yang University of Technology, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Management, Chao Yang University of Technology, Taichung, Taiwan","institution_ids":["https://openalex.org/I126145234"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069846690","display_name":"Chuyuan Wei","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"C.H. Wei","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9649,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.81392488,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"249","last_page":"252"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9466999769210815,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9466999769210815,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9424999952316284,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13062","display_name":"Cognitive Computing and Networks","score":0.9384999871253967,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ticket","display_name":"Ticket","score":0.6010638475418091},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5685797929763794},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5620307326316833},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.5300267338752747},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5288354754447937},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.4945161044597626},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.48476165533065796},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4599126875400543},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.43561851978302},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.41667982935905457},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2519734501838684},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1604188084602356},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.14683115482330322},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.13684648275375366},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.09210062026977539}],"concepts":[{"id":"https://openalex.org/C2776540713","wikidata":"https://www.wikidata.org/wiki/Q7800647","display_name":"Ticket","level":2,"score":0.6010638475418091},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5685797929763794},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5620307326316833},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5300267338752747},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5288354754447937},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.4945161044597626},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.48476165533065796},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4599126875400543},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.43561851978302},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.41667982935905457},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2519734501838684},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1604188084602356},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.14683115482330322},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.13684648275375366},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.09210062026977539},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/eee.2004.1287317","is_oa":false,"landing_page_url":"https://doi.org/10.1109/eee.2004.1287317","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5299999713897705}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2156186849"],"related_works":["https://openalex.org/W2389397154","https://openalex.org/W3024507329","https://openalex.org/W4389143236","https://openalex.org/W2469901228","https://openalex.org/W2123217435","https://openalex.org/W3113150333","https://openalex.org/W2141148255","https://openalex.org/W2277816436","https://openalex.org/W3015043872","https://openalex.org/W1988526719"],"abstract_inverted_index":{"Internet":[0],"brings":[1],"us":[2],"convenient":[3],"communication":[4],"and":[5,12,47,58,79],"changes":[6],"many":[7],"aspects":[8],"of":[9,69],"existing":[10],"businesses":[11],"generated":[13],"new":[14,17],"companies":[15],"with":[16],"business":[18,20],"models,":[19],"opportunity.":[21],"In":[22],"order":[23],"to":[24,44,94],"achieve":[25,95],"a":[26],"sustainable":[27],"competitive":[28],"advantage,":[29],"enterprises":[30,42],"must":[31],"first":[32],"understand":[33],"then":[34],"please":[35],"their":[36],"customers.":[37],"To":[38],"satisfy":[39],"customer":[40,81],"needs,":[41],"have":[43],"reach":[45],"personalized":[46,63,88],"interaction":[48],"channels.":[49],"We":[50],"proposed":[51],"electronic":[52],"ticket":[53],"(eTickets),":[54],"self-organization":[55],"map":[56],"(SOM)":[57],"decision":[59],"tree":[60],"arrive":[61],"at":[62,75],"mobile":[64,89],"advertising":[65,90],"recommend":[66],"mechanism.":[67],"All":[68],"these":[70],"technological":[71],"processes":[72],"mainly":[73],"aim":[74],"promoting":[76],"the":[77],"products":[78],"enhancing":[80],"loyalty":[82],"as":[83,85],"well":[84],"providing":[86],"appropriate":[87],"for":[91],"more":[92],"profit":[93],"win-win":[96],"result.":[97]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}