{"id":"https://openalex.org/W3094336051","doi":"https://doi.org/10.1109/ecai50035.2020.9223134","title":"Target Audience Response Analysis in Out-of-home Advertising Using Computer Vision","display_name":"Target Audience Response Analysis in Out-of-home Advertising Using Computer Vision","publication_year":2020,"publication_date":"2020-06-01","ids":{"openalex":"https://openalex.org/W3094336051","doi":"https://doi.org/10.1109/ecai50035.2020.9223134","mag":"3094336051"},"language":"en","primary_location":{"id":"doi:10.1109/ecai50035.2020.9223134","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ecai50035.2020.9223134","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 12th International Conference on Electronics, Computers and Artificial Intelligence (ECAI)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044440055","display_name":"Alexandru Dan Costache","orcid":"https://orcid.org/0000-0001-8544-9904"},"institutions":[{"id":"https://openalex.org/I61641377","display_name":"Universitatea Na\u021bional\u0103 de \u0218tiin\u021b\u0103 \u0219i Tehnologie Politehnica Bucure\u0219ti","ror":"https://ror.org/0558j5q12","country_code":"RO","type":"education","lineage":["https://openalex.org/I61641377"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Alexandru Costache","raw_affiliation_strings":["Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania","institution_ids":["https://openalex.org/I61641377"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044811337","display_name":"Dan Popescu","orcid":"https://orcid.org/0000-0002-1883-0091"},"institutions":[{"id":"https://openalex.org/I61641377","display_name":"Universitatea Na\u021bional\u0103 de \u0218tiin\u021b\u0103 \u0219i Tehnologie Politehnica Bucure\u0219ti","ror":"https://ror.org/0558j5q12","country_code":"RO","type":"education","lineage":["https://openalex.org/I61641377"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Dan Popescu","raw_affiliation_strings":["Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania","institution_ids":["https://openalex.org/I61641377"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016064974","display_name":"\u015etefan Mocanu","orcid":"https://orcid.org/0000-0001-6427-0729"},"institutions":[{"id":"https://openalex.org/I61641377","display_name":"Universitatea Na\u021bional\u0103 de \u0218tiin\u021b\u0103 \u0219i Tehnologie Politehnica Bucure\u0219ti","ror":"https://ror.org/0558j5q12","country_code":"RO","type":"education","lineage":["https://openalex.org/I61641377"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Stefan Mocanu","raw_affiliation_strings":["Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania","institution_ids":["https://openalex.org/I61641377"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067604275","display_name":"Loretta Ichim","orcid":"https://orcid.org/0000-0002-7465-3958"},"institutions":[{"id":"https://openalex.org/I61641377","display_name":"Universitatea Na\u021bional\u0103 de \u0218tiin\u021b\u0103 \u0219i Tehnologie Politehnica Bucure\u0219ti","ror":"https://ror.org/0558j5q12","country_code":"RO","type":"education","lineage":["https://openalex.org/I61641377"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Loretta Ichim","raw_affiliation_strings":["Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Automatic Control and Computer Science, University Politehnica of Bucharest, Bucharest, Romania","institution_ids":["https://openalex.org/I61641377"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I61641377"],"apc_list":null,"apc_paid":null,"fwci":0.0854,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.35095848,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11448","display_name":"Face recognition and analysis","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11448","display_name":"Face recognition and analysis","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10057","display_name":"Face and Expression Recognition","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7324574589729309},{"id":"https://openalex.org/keywords/track","display_name":"Track (disk drive)","score":0.49345532059669495},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44957858324050903},{"id":"https://openalex.org/keywords/front","display_name":"Front (military)","score":0.4223254919052124},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4045442044734955},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.37846246361732483},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.34911850094795227},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3466968238353729},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.15462878346443176},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08063206076622009}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7324574589729309},{"id":"https://openalex.org/C89992363","wikidata":"https://www.wikidata.org/wiki/Q5961558","display_name":"Track (disk drive)","level":2,"score":0.49345532059669495},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44957858324050903},{"id":"https://openalex.org/C2777551076","wikidata":"https://www.wikidata.org/wiki/Q842332","display_name":"Front (military)","level":2,"score":0.4223254919052124},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4045442044734955},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.37846246361732483},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.34911850094795227},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3466968238353729},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15462878346443176},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08063206076622009},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ecai50035.2020.9223134","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ecai50035.2020.9223134","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 12th International Conference on Electronics, Computers and Artificial Intelligence (ECAI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1974210421","https://openalex.org/W2012885984","https://openalex.org/W2087681821","https://openalex.org/W2100474751","https://openalex.org/W2108496475","https://openalex.org/W2113977317","https://openalex.org/W2134860945","https://openalex.org/W2138583841","https://openalex.org/W2168893862","https://openalex.org/W2246249023","https://openalex.org/W2506506742","https://openalex.org/W2587428991","https://openalex.org/W2608133096","https://openalex.org/W2612445135","https://openalex.org/W2792191740","https://openalex.org/W2799829815","https://openalex.org/W2799930024","https://openalex.org/W2913354067","https://openalex.org/W2954669168","https://openalex.org/W2964253307","https://openalex.org/W3122663073","https://openalex.org/W4297775537","https://openalex.org/W6676329490","https://openalex.org/W6733472179","https://openalex.org/W6736738536","https://openalex.org/W6737664043","https://openalex.org/W6750722441"],"related_works":["https://openalex.org/W2074777875","https://openalex.org/W2789518417","https://openalex.org/W4213217485","https://openalex.org/W2566545183","https://openalex.org/W2499449816","https://openalex.org/W2059085722","https://openalex.org/W4210856988","https://openalex.org/W238145802","https://openalex.org/W2946721565","https://openalex.org/W2801976440"],"abstract_inverted_index":{"In":[0],"this":[1],"paper":[2],"we":[3,40],"aim":[4],"to":[5,13,45,51,72,84,97,101],"analyze":[6,41],"the":[7,10,28,34,48,94],"response":[8],"of":[9,27,99],"target":[11],"audience":[12],"out-of-home":[14],"advertising":[15,102],"panels":[16,29],"mounted":[17],"in":[18,25],"display":[19],"windows.":[20],"We":[21,76],"track":[22],"people":[23],"passing":[24],"front":[26],"and,":[30],"if":[31],"they":[32],"approach":[33,56],"panel,":[35],"looking":[36],"directly":[37],"at":[38],"it,":[39],"their":[42],"facial":[43,86],"movements,":[44],"see":[46],"whether":[47],"advert":[49],"appeals":[50],"them":[52],"or":[53],"not.":[54],"The":[55],"is":[57],"based":[58],"on":[59],"video":[60],"data":[61],"gathering":[62],"using":[63],"a":[64],"static":[65],"IP":[66],"camera,":[67],"storage":[68],"and":[69,80],"analysis,":[70],"aiming":[71],"deliver":[73],"real-time":[74],"results.":[75],"use":[77,100],"neural":[78],"networks":[79],"support":[81],"vector":[82],"machines":[83],"determine":[85],"microexpression.":[87],"Results":[88],"are":[89],"correlated":[90],"with":[91],"information":[92],"about":[93],"adverts":[95],"displayed":[96],"be":[98],"providers.":[103]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
