{"id":"https://openalex.org/W1610315095","doi":"https://doi.org/10.1109/coase.2015.7294175","title":"Optimal scheduling of campaigns on on-line forums","display_name":"Optimal scheduling of campaigns on on-line forums","publication_year":2015,"publication_date":"2015-08-01","ids":{"openalex":"https://openalex.org/W1610315095","doi":"https://doi.org/10.1109/coase.2015.7294175","mag":"1610315095"},"language":"en","primary_location":{"id":"doi:10.1109/coase.2015.7294175","is_oa":false,"landing_page_url":"https://doi.org/10.1109/coase.2015.7294175","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE International Conference on Automation Science and Engineering (CASE)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047644992","display_name":"Aditya Karnik","orcid":"https://orcid.org/0000-0002-5165-1140"},"institutions":[{"id":"https://openalex.org/I2801120862","display_name":"General Motors (India)","ror":"https://ror.org/05g5nrw43","country_code":"IN","type":"company","lineage":["https://openalex.org/I118136607","https://openalex.org/I2801120862"]},{"id":"https://openalex.org/I4210142581","display_name":"General Electric (India)","ror":"https://ror.org/04dd9ss52","country_code":"IN","type":"company","lineage":["https://openalex.org/I1332737386","https://openalex.org/I4210142581"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Aditya Karnik","raw_affiliation_strings":["Scientist at General Electric Global Research, General Motors R&D, Bangalore, India","General Electric Global Research, Bangalore, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Scientist at General Electric Global Research, General Motors R&D, Bangalore, India","institution_ids":["https://openalex.org/I2801120862","https://openalex.org/I4210142581"]},{"raw_affiliation_string":"General Electric Global Research, Bangalore, India","institution_ids":["https://openalex.org/I4210142581"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112439933","display_name":"Pankaj Dayama","orcid":null},"institutions":[{"id":"https://openalex.org/I59270414","display_name":"Indian Institute of Science Bangalore","ror":"https://ror.org/04dese585","country_code":"IN","type":"education","lineage":["https://openalex.org/I59270414"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pankaj Dayama","raw_affiliation_strings":["Department of Computer Science and Automation, Indian Institute of Science, Bangalore, India","Dept of Computer Science & Automation, Indian Institute of Science, Bangalore, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Automation, Indian Institute of Science, Bangalore, India","institution_ids":["https://openalex.org/I59270414"]},{"raw_affiliation_string":"Dept of Computer Science & Automation, Indian Institute of Science, Bangalore, India#TAB#","institution_ids":["https://openalex.org/I59270414"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5047644992"],"corresponding_institution_ids":["https://openalex.org/I2801120862","https://openalex.org/I4210142581"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.03134335,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"33","issue":null,"first_page":"775","last_page":"780"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7166138887405396},{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.5493183732032776},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.5346433520317078},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.49294400215148926},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.48234766721725464},{"id":"https://openalex.org/keywords/scheduling","display_name":"Scheduling (production processes)","score":0.466813325881958},{"id":"https://openalex.org/keywords/limiting","display_name":"Limiting","score":0.4653070569038391},{"id":"https://openalex.org/keywords/optimal-control","display_name":"Optimal control","score":0.4400976896286011},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.4059605896472931},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.38107311725616455},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.35802486538887024},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.17202267050743103},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12931430339813232},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.12173900008201599}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7166138887405396},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.5493183732032776},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5346433520317078},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.49294400215148926},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.48234766721725464},{"id":"https://openalex.org/C206729178","wikidata":"https://www.wikidata.org/wiki/Q2271896","display_name":"Scheduling (production processes)","level":2,"score":0.466813325881958},{"id":"https://openalex.org/C188198153","wikidata":"https://www.wikidata.org/wiki/Q1613840","display_name":"Limiting","level":2,"score":0.4653070569038391},{"id":"https://openalex.org/C91575142","wikidata":"https://www.wikidata.org/wiki/Q1971426","display_name":"Optimal control","level":2,"score":0.4400976896286011},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.4059605896472931},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.38107311725616455},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.35802486538887024},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17202267050743103},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12931430339813232},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12173900008201599},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/coase.2015.7294175","is_oa":false,"landing_page_url":"https://doi.org/10.1109/coase.2015.7294175","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE International Conference on Automation Science and Engineering (CASE)","raw_type":"proceedings-article"},{"id":"pmh:oai:eprints.iisc.ac.in:54554","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4377196309","display_name":"NOT FOUND REPOSITORY (Indian Institute of Science Bangalore)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I59270414","host_organization_name":"Indian Institute of Science Bangalore","host_organization_lineage":["https://openalex.org/I59270414"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Conference Proceedings"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1995700272","https://openalex.org/W2042123098","https://openalex.org/W2061820396","https://openalex.org/W2065851162","https://openalex.org/W2103432858","https://openalex.org/W2110665505","https://openalex.org/W2112230784","https://openalex.org/W2138081378","https://openalex.org/W2139233064","https://openalex.org/W2139599676","https://openalex.org/W2150375325","https://openalex.org/W2163975393","https://openalex.org/W2172173652","https://openalex.org/W2296066287","https://openalex.org/W2474658135","https://openalex.org/W2610295926","https://openalex.org/W3121440623","https://openalex.org/W3121845706","https://openalex.org/W3122657203","https://openalex.org/W3124459288","https://openalex.org/W3125653597","https://openalex.org/W4237325787","https://openalex.org/W6667033433","https://openalex.org/W6697478396"],"related_works":["https://openalex.org/W2280422768","https://openalex.org/W3143197806","https://openalex.org/W4252555497","https://openalex.org/W3121175838","https://openalex.org/W3016293053","https://openalex.org/W1690653314","https://openalex.org/W2401723157","https://openalex.org/W2065055572","https://openalex.org/W2784269775","https://openalex.org/W2952904874"],"abstract_inverted_index":{"We":[0,89,101,113],"consider":[1],"the":[2,25,29,53,56,62,65,69,74,81,104,120,125,166,177,197],"problem":[3,49,82],"of":[4,8,13,55,76,168],"devising":[5],"optimal":[6,86,91,105],"timing":[7],"on-line":[9],"campaigns":[10,35],"for":[11],"diffusion":[12,30,77],"product":[14,57],"or":[15,58,173,186],"information":[16,185,198],"in":[17,61,130,158,164],"a":[18,108],"population.":[19],"In":[20,134],"particular,":[21],"we":[22,79,139],"assume":[23],"that":[24,103],"firm":[26,126],"can":[27],"influence":[28],"process":[31],"by":[32,189],"rolling":[33],"out":[34],"on":[36],"online":[37],"forums":[38],"(we":[39],"will":[40],"refer":[41],"to":[42,51,136,148,154,180,195,201,209],"these":[43,210],"as":[44,73,83,212],"social":[45,131],"media":[46,132],"campaigns).":[47],"The":[48],"is":[50,144,179],"maximize":[52,181],"penetration":[54],"given":[59],"message":[60],"population":[63],"within":[64],"stipulated":[66],"time.":[67],"Taking":[68],"competitive":[70],"Bass":[71],"model":[72,75,141],"dynamics,":[78],"pose":[80],"continuous-time":[84],"deterministic":[85],"control":[87],"problem.":[88],"characterize":[90],"controls,":[92],"present":[93],"some":[94,156],"numerical":[95],"results":[96],"and":[97,110],"provide":[98],"practical":[99],"insights.":[100],"show":[102],"strategy":[106,116],"has":[107],"simple":[109],"elegant":[111],"structure.":[112],"also":[114,140],"obtain":[115],"map":[117],"which":[118,124],"specify":[119],"maximum":[121],"cost":[122],"at":[123],"must":[127],"stop":[128],"investing":[129],"campaigns.":[133],"contrast":[135],"earlier":[137],"papers,":[138],"competition.":[142],"This":[143],"not":[145],"only":[146],"close":[147],"reality":[149],"but":[150],"interestingly":[151],"it":[152],"allows":[153],"address":[155],"problems":[157,211],"completely":[159],"different":[160],"contexts.":[161],"For":[162],"example,":[163],"limiting":[165],"spread":[167,196],"misinformation":[169],"about":[170],"an":[171,174],"entity":[172],"Internet":[175],"virus,":[176],"objective":[178],"nodes":[182],"with":[183],"correct":[184],"security":[187],"patches":[188],"immunizing":[190],"them":[191,194],"and/or":[192],"incentivizing":[193],"they":[199],"have":[200],"their":[202],"neighbors.":[203],"Our":[204],"work":[205],"is,":[206],"thus,":[207],"applicable":[208],"well.":[213]},"counts_by_year":[],"updated_date":"2026-05-04T08:30:34.212998","created_date":"2025-10-10T00:00:00"}
