{"id":"https://openalex.org/W2780951094","doi":"https://doi.org/10.1109/cns.2017.8228673","title":"Privacy for targeted advertising","display_name":"Privacy for targeted advertising","publication_year":2017,"publication_date":"2017-10-01","ids":{"openalex":"https://openalex.org/W2780951094","doi":"https://doi.org/10.1109/cns.2017.8228673","mag":"2780951094"},"language":"en","primary_location":{"id":"doi:10.1109/cns.2017.8228673","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cns.2017.8228673","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE Conference on Communications and Network Security (CNS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078826707","display_name":"Avradip Mandal","orcid":null},"institutions":[{"id":"https://openalex.org/I4210094759","display_name":"Fujitsu (United States)","ror":"https://ror.org/0073whr05","country_code":"US","type":"company","lineage":["https://openalex.org/I2252096349","https://openalex.org/I4210094759"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Avradip Mandal","raw_affiliation_strings":["Fujitsu Laboratories of America, Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Fujitsu Laboratories of America, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210094759"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101897622","display_name":"John C. Mitchell","orcid":"https://orcid.org/0000-0002-0024-860X"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John Mitchell","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057356373","display_name":"Hart Montgomery","orcid":"https://orcid.org/0000-0002-8907-5791"},"institutions":[{"id":"https://openalex.org/I4210094759","display_name":"Fujitsu (United States)","ror":"https://ror.org/0073whr05","country_code":"US","type":"company","lineage":["https://openalex.org/I2252096349","https://openalex.org/I4210094759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hart Montgomery","raw_affiliation_strings":["Fujitsu Laboratories of America, Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Fujitsu Laboratories of America, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210094759"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100605963","display_name":"Arnab Roy","orcid":"https://orcid.org/0000-0002-3284-7076"},"institutions":[{"id":"https://openalex.org/I4210094759","display_name":"Fujitsu (United States)","ror":"https://ror.org/0073whr05","country_code":"US","type":"company","lineage":["https://openalex.org/I2252096349","https://openalex.org/I4210094759"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Arnab Roy","raw_affiliation_strings":["Fujitsu Laboratories of America, Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Fujitsu Laboratories of America, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210094759"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5078826707"],"corresponding_institution_ids":["https://openalex.org/I4210094759"],"apc_list":null,"apc_paid":null,"fwci":0.195,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.64525015,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"438","last_page":"443"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10764","display_name":"Privacy-Preserving Technologies in Data","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10764","display_name":"Privacy-Preserving Technologies in Data","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10237","display_name":"Cryptography and Data Security","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/differential-privacy","display_name":"Differential privacy","score":0.8462074995040894},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7543870210647583},{"id":"https://openalex.org/keywords/privacy-software","display_name":"Privacy software","score":0.6323426961898804},{"id":"https://openalex.org/keywords/privacy-by-design","display_name":"Privacy by Design","score":0.5861957669258118},{"id":"https://openalex.org/keywords/information-privacy","display_name":"Information privacy","score":0.5682485103607178},{"id":"https://openalex.org/keywords/probabilistic-logic","display_name":"Probabilistic logic","score":0.5499023795127869},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5493584871292114},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5362566709518433},{"id":"https://openalex.org/keywords/security-token","display_name":"Security token","score":0.5140465497970581},{"id":"https://openalex.org/keywords/private-information-retrieval","display_name":"Private information retrieval","score":0.47256535291671753},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.4682753086090088},{"id":"https://openalex.org/keywords/construct","display_name":"Construct (python library)","score":0.46251073479652405},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3804974853992462},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3462142050266266},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3259570598602295},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23421794176101685},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1891801357269287},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.10953769087791443}],"concepts":[{"id":"https://openalex.org/C23130292","wikidata":"https://www.wikidata.org/wiki/Q5275358","display_name":"Differential privacy","level":2,"score":0.8462074995040894},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7543870210647583},{"id":"https://openalex.org/C509729295","wikidata":"https://www.wikidata.org/wiki/Q7246032","display_name":"Privacy software","level":3,"score":0.6323426961898804},{"id":"https://openalex.org/C193934123","wikidata":"https://www.wikidata.org/wiki/Q7246028","display_name":"Privacy by Design","level":3,"score":0.5861957669258118},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.5682485103607178},{"id":"https://openalex.org/C49937458","wikidata":"https://www.wikidata.org/wiki/Q2599292","display_name":"Probabilistic logic","level":2,"score":0.5499023795127869},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5493584871292114},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5362566709518433},{"id":"https://openalex.org/C48145219","wikidata":"https://www.wikidata.org/wiki/Q1335365","display_name":"Security token","level":2,"score":0.5140465497970581},{"id":"https://openalex.org/C99221444","wikidata":"https://www.wikidata.org/wiki/Q1532069","display_name":"Private information retrieval","level":2,"score":0.47256535291671753},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.4682753086090088},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.46251073479652405},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3804974853992462},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3462142050266266},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3259570598602295},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23421794176101685},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1891801357269287},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.10953769087791443},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/cns.2017.8228673","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cns.2017.8228673","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE Conference on Communications and Network Security (CNS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6600000262260437,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W44899178","https://openalex.org/W56293434","https://openalex.org/W68542029","https://openalex.org/W1484798037","https://openalex.org/W1520613923","https://openalex.org/W1540483414","https://openalex.org/W2019735187","https://openalex.org/W2030231203","https://openalex.org/W2033092546","https://openalex.org/W2042469398","https://openalex.org/W2044490483","https://openalex.org/W2082739501","https://openalex.org/W2093099348","https://openalex.org/W2107968098","https://openalex.org/W2113479237","https://openalex.org/W2119067110","https://openalex.org/W2123532037","https://openalex.org/W2134167315","https://openalex.org/W2135930857","https://openalex.org/W2136114025","https://openalex.org/W2142229514","https://openalex.org/W2142406320","https://openalex.org/W2148509880","https://openalex.org/W2159024459","https://openalex.org/W2162297215","https://openalex.org/W2171294352","https://openalex.org/W2189109560","https://openalex.org/W2409645877","https://openalex.org/W2949626094","https://openalex.org/W3125518450","https://openalex.org/W4242394069","https://openalex.org/W6601828005","https://openalex.org/W6602294163","https://openalex.org/W6628958682","https://openalex.org/W6631309076","https://openalex.org/W6678486454","https://openalex.org/W6681023043","https://openalex.org/W6687134312"],"related_works":["https://openalex.org/W2101582069","https://openalex.org/W4304208041","https://openalex.org/W2127814706","https://openalex.org/W4315488958","https://openalex.org/W3176515490","https://openalex.org/W4226426276","https://openalex.org/W3185918024","https://openalex.org/W3138333794","https://openalex.org/W2773408865","https://openalex.org/W2083287929"],"abstract_inverted_index":{"In":[0,166],"the":[1,34,49,63,102,117,123,128,207],"past":[2],"two":[3],"decades,":[4],"targeted":[5,109],"online":[6],"advertising":[7,45,124,209],"has":[8],"led":[9],"to":[10,44,57,100,162,175,201],"massive":[11],"data":[12,28],"collection,":[13],"aggregation,":[14],"and":[15,97,126],"exchange.":[16],"This":[17],"infrastructure":[18,196],"raises":[19],"significant":[20,189],"privacy":[21,29,72,88,121,145,179,204],"concerns.":[22],"While":[23],"several":[24],"prominent":[25],"theories":[26],"of":[27,37,52,71,104,120,130,144,178],"have":[30,41,153],"been":[31],"proposed":[32],"over":[33],"same":[35],"period":[36],"time,":[38],"these":[39],"notions":[40],"limited":[42],"application":[43],"ecosystems.":[46],"Differential":[47],"privacy,":[48],"most":[50,86],"robust":[51],"them,":[53],"is":[54,98,197],"inherently":[55],"inapplicable":[56],"queries":[58],"about":[59,77],"particular":[60],"individuals":[61,79],"in":[62,122,195,199,206],"dataset.":[64],"We":[65,111],"therefore":[66],"formulate":[67],"a":[68,188,193],"new":[69],"definition":[70],"for":[73,108],"accessing":[74],"private":[75],"information":[76,94,107],"unknown":[78],"identified":[80],"by":[81],"some":[82],"random":[83],"token.":[84],"Unlike":[85],"current":[87],"definitions,":[89],"our's":[90],"takes":[91],"probabilistic":[92],"prior":[93],"into":[95],"account":[96],"intended":[99],"reflect":[101],"use":[103],"aggregated":[105],"web":[106],"advertising.":[110],"explain":[112],"how":[113],"our":[114,142,176],"theory":[115],"captures":[116],"natural":[118],"expectation":[119],"setting":[125],"avoids":[127],"limitations":[129],"existing":[131],"alternatives.":[132],"However,":[133],"although":[134],"we":[135,150,168],"can":[136,159],"construct":[137],"artificial":[138],"databases":[139,158],"which":[140],"satisfy":[141],"notion":[143,177],"together":[146],"with":[147],"reasonable":[148,164],"utility,":[149],"do":[151],"not":[152],"evidence":[154,172],"that":[155,173,187],"real":[156,170],"world":[157,171],"be":[160],"sanitized":[161],"preserve":[163],"utility.":[165,183],"fact":[167],"offer":[169],"adherence":[174],"almost":[180],"completely":[181],"destroys":[182],"Our":[184],"results":[185],"suggest":[186],"theoretical":[190],"advance":[191],"or":[192],"change":[194],"needed":[198],"order":[200],"obtain":[202],"rigorous":[203],"guarantees":[205],"digital":[208],"ecosystem.":[210]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}