{"id":"https://openalex.org/W2956404547","doi":"https://doi.org/10.1109/cifer.2019.8759123","title":"Optimizing reserve prices for publishers in online ad auctions","display_name":"Optimizing reserve prices for publishers in online ad auctions","publication_year":2019,"publication_date":"2019-05-01","ids":{"openalex":"https://openalex.org/W2956404547","doi":"https://doi.org/10.1109/cifer.2019.8759123","mag":"2956404547"},"language":"en","primary_location":{"id":"doi:10.1109/cifer.2019.8759123","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cifer.2019.8759123","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE Conference on Computational Intelligence for Financial Engineering &amp; Economics (CIFEr)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research.tue.nl/en/publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062973890","display_name":"Jason Rhuggenaath","orcid":"https://orcid.org/0000-0001-5368-2947"},"institutions":[{"id":"https://openalex.org/I83019370","display_name":"Eindhoven University of Technology","ror":"https://ror.org/02c2kyt77","country_code":"NL","type":"education","lineage":["https://openalex.org/I83019370"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Jason Rhuggenaath","raw_affiliation_strings":["School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands","institution_ids":["https://openalex.org/I83019370"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067635161","display_name":"Alp Ak\u00e7ay","orcid":"https://orcid.org/0000-0003-2000-6816"},"institutions":[{"id":"https://openalex.org/I83019370","display_name":"Eindhoven University of Technology","ror":"https://ror.org/02c2kyt77","country_code":"NL","type":"education","lineage":["https://openalex.org/I83019370"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Alp Akcay","raw_affiliation_strings":["School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands","institution_ids":["https://openalex.org/I83019370"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077147157","display_name":"Yingqian Zhang","orcid":"https://orcid.org/0000-0002-5073-0787"},"institutions":[{"id":"https://openalex.org/I83019370","display_name":"Eindhoven University of Technology","ror":"https://ror.org/02c2kyt77","country_code":"NL","type":"education","lineage":["https://openalex.org/I83019370"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Yingqian Zhang","raw_affiliation_strings":["School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands","institution_ids":["https://openalex.org/I83019370"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080242338","display_name":"Uzay Kaymak","orcid":"https://orcid.org/0000-0002-4500-9098"},"institutions":[{"id":"https://openalex.org/I83019370","display_name":"Eindhoven University of Technology","ror":"https://ror.org/02c2kyt77","country_code":"NL","type":"education","lineage":["https://openalex.org/I83019370"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Uzay Kaymak","raw_affiliation_strings":["School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands","institution_ids":["https://openalex.org/I83019370"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5062973890"],"corresponding_institution_ids":["https://openalex.org/I83019370"],"apc_list":null,"apc_paid":null,"fwci":2.0619,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.8759282,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"17","issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.7375361919403076},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.46803927421569824},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3508656620979309},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3021467328071594},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.22595807909965515}],"concepts":[{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.7375361919403076},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46803927421569824},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3508656620979309},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3021467328071594},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.22595807909965515}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1109/cifer.2019.8759123","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cifer.2019.8759123","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE Conference on Computational Intelligence for Financial Engineering &amp; Economics (CIFEr)","raw_type":"proceedings-article"},{"id":"pmh:oai:pure.tue.nl:openaire/eb5502a5-77b6-4138-aa50-f001d621f1e0","is_oa":true,"landing_page_url":"https://research.tue.nl/en/publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Rhuggenaath, J, Akcay, A, Zhang, Y & Kaymak, U 2019, Optimizing reserve prices for publishers in online ad auctions. in CIFEr 2019 - IEEE Conference on Computational Intelligence for Financial Engineering and Economics., 8759123, Institute of Electrical and Electronics Engineers, Piscataway, 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019), Shenzhen, China, 4/05/19. https://doi.org/10.1109/CIFEr.2019.8759123","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:910435","is_oa":false,"landing_page_url":"http://library.tue.nl/csp/dare/LinkToRepository.csp?recordnumber=910435","pdf_url":null,"source":{"id":"https://openalex.org/S4406923046","display_name":"TU/e Research Portal (Eindhoven University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":""},{"id":"pmh:oai:library.tue.nl:910435","is_oa":false,"landing_page_url":"http://repository.tue.nl/910435","pdf_url":null,"source":{"id":"https://openalex.org/S4406923046","display_name":"TU/e Research Portal (Eindhoven University of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":""},{"id":"pmh:oai:pure.tue.nl:publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","is_oa":true,"landing_page_url":"http://www.scopus.com/inward/record.url?scp=85069516226&partnerID=8YFLogxK","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Rhuggenaath, J, Akcay, A, Zhang, Y & Kaymak, U 2019, Optimizing reserve prices for publishers in online ad auctions. in CIFEr 2019 - IEEE Conference on Computational Intelligence for Financial Engineering and Economics., 8759123, Institute of Electrical and Electronics Engineers, Piscataway, 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019), Shenzhen, China, 4/05/19. https://doi.org/10.1109/CIFEr.2019.8759123","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:tue:oai:pure.tue.nl:publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","is_oa":true,"landing_page_url":"https://research.tue.nl/nl/publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"CIFEr 2019 - IEEE Conference on Computational Intelligence for Financial Engineering and Economics","raw_type":"info:eu-repo/semantics/conferencepaper"}],"best_oa_location":{"id":"pmh:oai:pure.tue.nl:openaire/eb5502a5-77b6-4138-aa50-f001d621f1e0","is_oa":true,"landing_page_url":"https://research.tue.nl/en/publications/eb5502a5-77b6-4138-aa50-f001d621f1e0","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Rhuggenaath, J, Akcay, A, Zhang, Y & Kaymak, U 2019, Optimizing reserve prices for publishers in online ad auctions. in CIFEr 2019 - IEEE Conference on Computational Intelligence for Financial Engineering and Economics., 8759123, Institute of Electrical and Electronics Engineers, Piscataway, 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019), Shenzhen, China, 4/05/19. https://doi.org/10.1109/CIFEr.2019.8759123","raw_type":"info:eu-repo/semantics/publishedVersion"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W31653604","https://openalex.org/W1483176838","https://openalex.org/W1992428795","https://openalex.org/W2073685064","https://openalex.org/W2077055010","https://openalex.org/W2077902449","https://openalex.org/W2082157708","https://openalex.org/W2108738385","https://openalex.org/W2162733643","https://openalex.org/W2168405694","https://openalex.org/W2418924390","https://openalex.org/W2530299800","https://openalex.org/W2564077743","https://openalex.org/W2742264285","https://openalex.org/W2758709491","https://openalex.org/W2783989358","https://openalex.org/W2788991205","https://openalex.org/W2808766921","https://openalex.org/W2809428593","https://openalex.org/W2951002685","https://openalex.org/W2952511194","https://openalex.org/W2962729572","https://openalex.org/W2963007936","https://openalex.org/W3099724660","https://openalex.org/W3101324182","https://openalex.org/W4206547457","https://openalex.org/W4250389103","https://openalex.org/W6676077707","https://openalex.org/W6717350092"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W4391375266","https://openalex.org/W3125419042","https://openalex.org/W1565528629","https://openalex.org/W203077648","https://openalex.org/W995038129","https://openalex.org/W4388211099","https://openalex.org/W1569465204","https://openalex.org/W2100192999"],"abstract_inverted_index":{"In":[0],"this":[1],"paper":[2],"we":[3,83],"consider":[4],"an":[5],"online":[6],"publisher":[7],"that":[8,125],"sells":[9],"advertisement":[10],"space":[11],"and":[12,39,69,82,104],"propose":[13],"a":[14,26,64],"method":[15,53,76,128],"for":[16,79,114],"learning":[17],"optimal":[18],"reserve":[19,116],"prices":[20],"in":[21],"second-price":[22],"auctions.":[23],"We":[24],"study":[25],"limited":[27],"information":[28,42],"setting":[29],"where":[30],"the":[31,34,44,47,57,72,87,90,98,101,115,126],"values":[32,45],"of":[33,46,59,89],"bids":[35,48],"are":[36],"not":[37],"revealed":[38],"no":[40],"historical":[41],"about":[43],"is":[49,54,77],"available.":[50],"Our":[51,75],"proposed":[52,127],"based":[55],"on":[56],"principle":[58],"Thompson":[60],"sampling":[61],"combined":[62],"with":[63],"particle":[65],"filter":[66],"to":[67,111],"approximate":[68],"sample":[70],"from":[71,94],"posterior":[73],"distribution.":[74],"suitable":[78],"non-stationary":[80],"environments,":[81],"show":[84,124],"that,":[85],"when":[86],"distribution":[88],"winning":[91,102],"bid":[92,103,107],"suffers":[93],"estimation":[95],"uncertainty,":[96],"taking":[97],"gap":[99],"between":[100],"second":[105],"highest":[106],"into":[108],"account":[109],"leads":[110],"better":[112],"decisions":[113],"prices.":[117],"Experiments":[118],"using":[119],"real-life":[120],"ad":[121],"auction":[122],"data":[123],"outperforms":[129],"popular":[130],"bandit":[131],"algorithms.":[132]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":5}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
