{"id":"https://openalex.org/W4407169384","doi":"https://doi.org/10.1109/chiuxid64022.2024.10860663","title":"Identifying User Personas of Indonesian Professional Workers Who Activate Dark Mode UI: A Machine Learning Approach","display_name":"Identifying User Personas of Indonesian Professional Workers Who Activate Dark Mode UI: A Machine Learning Approach","publication_year":2024,"publication_date":"2024-11-15","ids":{"openalex":"https://openalex.org/W4407169384","doi":"https://doi.org/10.1109/chiuxid64022.2024.10860663"},"language":"en","primary_location":{"id":"doi:10.1109/chiuxid64022.2024.10860663","is_oa":false,"landing_page_url":"https://doi.org/10.1109/chiuxid64022.2024.10860663","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 10th International HCI and UX Conference in Indonesia (CHIuXiD)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056892557","display_name":"Reza Rahutomo","orcid":"https://orcid.org/0000-0001-6930-8140"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Reza Rahutomo","raw_affiliation_strings":["Bina Nusantara University,School of Information Systems,Information System Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,School of Information Systems,Information System Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5056892557"],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"54","last_page":"59"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9175630807876587},{"id":"https://openalex.org/keywords/indonesian","display_name":"Indonesian","score":0.8033056259155273},{"id":"https://openalex.org/keywords/mode","display_name":"Mode (computer interface)","score":0.5566273927688599},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4736543893814087},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.40091681480407715},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35910776257514954},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.15022969245910645}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9175630807876587},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.8033056259155273},{"id":"https://openalex.org/C48677424","wikidata":"https://www.wikidata.org/wiki/Q6888088","display_name":"Mode (computer interface)","level":2,"score":0.5566273927688599},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4736543893814087},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.40091681480407715},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35910776257514954},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.15022969245910645},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/chiuxid64022.2024.10860663","is_oa":false,"landing_page_url":"https://doi.org/10.1109/chiuxid64022.2024.10860663","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 10th International HCI and UX Conference in Indonesia (CHIuXiD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W2047883041","https://openalex.org/W2079619149","https://openalex.org/W2398323587","https://openalex.org/W2912500128","https://openalex.org/W3032424578","https://openalex.org/W3032525876","https://openalex.org/W3035073379","https://openalex.org/W3040693540","https://openalex.org/W3082485438","https://openalex.org/W3110435694","https://openalex.org/W3129388766","https://openalex.org/W3159771342","https://openalex.org/W3203644918","https://openalex.org/W4238983041","https://openalex.org/W4392519039","https://openalex.org/W6773226864","https://openalex.org/W6851694945"],"related_works":["https://openalex.org/W4242621793","https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W3005214328","https://openalex.org/W3091061106","https://openalex.org/W2610743940","https://openalex.org/W648807974","https://openalex.org/W4312802148","https://openalex.org/W4389400787","https://openalex.org/W2145520648"],"abstract_inverted_index":{"This":[0],"study":[1],"investigates":[2],"the":[3,13],"personalization":[4],"preferences":[5],"of":[6,15,136],"Indonesian":[7],"working":[8],"professionals,":[9],"specifically":[10],"focusing":[11],"on":[12],"adoption":[14],"Dark":[16,57,69,107,149,156],"Mode.":[17,58],"By":[18],"conducting":[19],"an":[20],"online":[21],"survey":[22],"and":[23,40,43,46,61,85,93,102,119,123,152,166],"employing":[24],"K-Means":[25],"clustering":[26],"with":[27,99],"Silhouette":[28],"Score":[29],"evaluation,":[30],"three":[31],"distinct":[32],"user":[33,50,164],"personas":[34,51],"were":[35],"identified:":[36],"Millennials,":[37],"Older":[38,59],"Millennials":[39,45,60,84,105],"Generation":[41,47,62,86],"X,":[42],"Younger":[44],"Z.":[48],"All":[49],"have":[52],"different":[53],"motivation":[54],"in":[55],"activating":[56],"X":[63],"are":[64,88,145],"primarily":[65],"motivated":[66],"to":[67,72],"activate":[68,106],"Mode":[70,108,150,157],"UI":[71,160],"conserve":[73],"battery":[74],"life,":[75],"particularly":[76,146],"when":[77],"using":[78],"chat":[79,103,117,137,143],"applications.":[80,104,138],"In":[81],"contrast,":[82],"younger":[83],"Z":[87],"driven":[89],"by":[90],"both":[91],"comfort":[92],"power-saving":[94],"considerations,":[95],"especially":[96],"while":[97],"engaging":[98],"social":[100,115],"media":[101],"across":[109],"various":[110],"digital":[111],"platforms,":[112],"including":[113],"e-commerce,":[114],"media,":[116],"services,":[118],"entertainment.":[120],"Despite":[121],"demographic":[122],"device":[124],"usage":[125],"differences,":[126],"a":[127,159],"commonality":[128],"among":[129,148],"these":[130,169],"groups":[131],"was":[132],"their":[133],"frequent":[134],"use":[135],"The":[139],"findings":[140],"indicate":[141],"that":[142,154],"applications":[144],"popular":[147],"users":[151],"suggest":[153],"implementing":[155],"as":[158],"option":[161],"can":[162],"enhance":[163],"engagement":[165],"retention":[167],"within":[168],"platforms.":[170]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}