{"id":"https://openalex.org/W2116859810","doi":"https://doi.org/10.1109/cec.2008.4630822","title":"Market research applications of artificial neural networks","display_name":"Market research applications of artificial neural networks","publication_year":2008,"publication_date":"2008-06-01","ids":{"openalex":"https://openalex.org/W2116859810","doi":"https://doi.org/10.1109/cec.2008.4630822","mag":"2116859810"},"language":"en","primary_location":{"id":"doi:10.1109/cec.2008.4630822","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cec.2008.4630822","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2008 IEEE Congress on Evolutionary Computation (IEEE World Congress on Computational Intelligence)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065131156","display_name":"Arnulfo P. Azcarraga","orcid":null},"institutions":[{"id":"https://openalex.org/I5996616","display_name":"De La Salle University","ror":"https://ror.org/04xftk194","country_code":"PH","type":"education","lineage":["https://openalex.org/I5996616"]}],"countries":["PH"],"is_corresponding":true,"raw_author_name":"Arnulfo P. Azcarraga","raw_affiliation_strings":["College of Computer Studies, De La Salle University, Philippines","College of Computer Studies, De La Salle University, Manila"],"affiliations":[{"raw_affiliation_string":"College of Computer Studies, De La Salle University, Philippines","institution_ids":["https://openalex.org/I5996616"]},{"raw_affiliation_string":"College of Computer Studies, De La Salle University, Manila","institution_ids":["https://openalex.org/I5996616"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108305511","display_name":"Ming\u2010Huei Hsieh","orcid":null},"institutions":[{"id":"https://openalex.org/I5996616","display_name":"De La Salle University","ror":"https://ror.org/04xftk194","country_code":"PH","type":"education","lineage":["https://openalex.org/I5996616"]},{"id":"https://openalex.org/I16733864","display_name":"National Taiwan University","ror":"https://ror.org/05bqach95","country_code":"TW","type":"education","lineage":["https://openalex.org/I16733864"]}],"countries":["PH","TW"],"is_corresponding":false,"raw_author_name":"Ming-Huei Hsieh","raw_affiliation_strings":["Department of International Business, National Taiwan University, Taiwan","College of Computer Studies, De La Salle University, Manila"],"affiliations":[{"raw_affiliation_string":"Department of International Business, National Taiwan University, Taiwan","institution_ids":["https://openalex.org/I16733864"]},{"raw_affiliation_string":"College of Computer Studies, De La Salle University, Manila","institution_ids":["https://openalex.org/I5996616"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067016419","display_name":"Rudy Setiono","orcid":"https://orcid.org/0000-0003-2708-7727"},"institutions":[{"id":"https://openalex.org/I165932596","display_name":"National University of Singapore","ror":"https://ror.org/01tgyzw49","country_code":"SG","type":"education","lineage":["https://openalex.org/I165932596"]},{"id":"https://openalex.org/I5996616","display_name":"De La Salle University","ror":"https://ror.org/04xftk194","country_code":"PH","type":"education","lineage":["https://openalex.org/I5996616"]}],"countries":["PH","SG"],"is_corresponding":false,"raw_author_name":"Rudy Setiono","raw_affiliation_strings":["School of Computing, National University of Singapore, Singapore","College of Computer Studies, De La Salle University, Manila"],"affiliations":[{"raw_affiliation_string":"School of Computing, National University of Singapore, Singapore","institution_ids":["https://openalex.org/I165932596"]},{"raw_affiliation_string":"College of Computer Studies, De La Salle University, Manila","institution_ids":["https://openalex.org/I5996616"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5065131156"],"corresponding_institution_ids":["https://openalex.org/I5996616"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.09547278,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"42","issue":null,"first_page":"357","last_page":"363"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10320","display_name":"Neural Networks and Applications","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10320","display_name":"Neural Networks and Applications","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11326","display_name":"Stock Market Forecasting Methods","score":0.9857000112533569,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.96670001745224,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/respondent","display_name":"Respondent","score":0.695197582244873},{"id":"https://openalex.org/keywords/artificial-neural-network","display_name":"Artificial neural network","score":0.6616462469100952},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6262868642807007},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5809646248817444},{"id":"https://openalex.org/keywords/associative-property","display_name":"Associative property","score":0.5400302410125732},{"id":"https://openalex.org/keywords/decision-tree","display_name":"Decision tree","score":0.47692960500717163},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4497303366661072},{"id":"https://openalex.org/keywords/market-research","display_name":"Market research","score":0.4455994963645935},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.42869535088539124},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3926863670349121},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3668464422225952},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24984154105186462},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.219346821308136},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13418683409690857}],"concepts":[{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.695197582244873},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.6616462469100952},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6262868642807007},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5809646248817444},{"id":"https://openalex.org/C159423971","wikidata":"https://www.wikidata.org/wiki/Q177251","display_name":"Associative property","level":2,"score":0.5400302410125732},{"id":"https://openalex.org/C84525736","wikidata":"https://www.wikidata.org/wiki/Q831366","display_name":"Decision tree","level":2,"score":0.47692960500717163},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4497303366661072},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.4455994963645935},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.42869535088539124},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3926863670349121},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3668464422225952},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24984154105186462},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.219346821308136},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13418683409690857},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/cec.2008.4630822","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cec.2008.4630822","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2008 IEEE Congress on Evolutionary Computation (IEEE World Congress on Computational Intelligence)","raw_type":"proceedings-article"},{"id":"pmh:oai:scholarbank.nus.edu.sg:10635/42605","is_oa":false,"landing_page_url":"http://scholarbank.nus.edu.sg/handle/10635/42605","pdf_url":null,"source":{"id":"https://openalex.org/S7407052290","display_name":"National University of Singapore","issn_l":null,"issn":[],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Scopus","raw_type":"Conference Paper"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5400000214576721,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W174502298","https://openalex.org/W1518736070","https://openalex.org/W1977139238","https://openalex.org/W1989374305","https://openalex.org/W2025125829","https://openalex.org/W2045887890","https://openalex.org/W2046356540","https://openalex.org/W2068527816","https://openalex.org/W2106721790","https://openalex.org/W2112036221","https://openalex.org/W2124776405","https://openalex.org/W2125055259","https://openalex.org/W2128674696","https://openalex.org/W2129664936","https://openalex.org/W2131498344","https://openalex.org/W2144778887","https://openalex.org/W2304602072"],"related_works":["https://openalex.org/W2558322854","https://openalex.org/W1967170474","https://openalex.org/W4386164500","https://openalex.org/W1644951373","https://openalex.org/W2945414787","https://openalex.org/W4250467305","https://openalex.org/W4252714956","https://openalex.org/W2018098194","https://openalex.org/W3155173135","https://openalex.org/W1606554364"],"abstract_inverted_index":{"Even":[0],"in":[1,30,135],"an":[2,74],"increasingly":[3],"globalized":[4],"market,":[5],"the":[6,31,69,97,123,129,136,139,142,146,149,163,166,173,193],"knowledge":[7,89],"about":[8,192],"individual":[9,51],"local":[10],"markets":[11,35,187],"could":[12,179],"still":[13],"be":[14,61,83,155,180],"invaluable.":[15],"In":[16,145,162],"this":[17,92],"cross-national":[18],"study":[19],"of":[20,24,138],"brand":[21,49,52,56],"image":[22],"perception":[23],"cars,":[25],"survey":[26],"data":[27,59,175],"from":[28,91,141],"buyers":[29],"top":[32],"20":[33],"automobile":[34],"have":[36],"been":[37,43],"collected,":[38],"where":[39],"each":[40],"respondent":[41],"has":[42],"asked":[44],"to":[45,108,154,171,182],"associate":[46],"a":[47,86,159],"car":[48,194],"with":[50],"images":[53],"and":[54,111,128,178],"corporate":[55],"images.":[57],"These":[58],"can":[60,82],"used":[62,84,181],"as":[63,85,104],"tool":[64,87],"for":[65,76,88,126,132],"decision":[66,160],"making":[67],"at":[68],"enterprise":[70],"level.":[71],"We":[72],"describe":[73],"algorithm":[75],"constructing":[77],"auto-associative":[78],"neural":[79],"networks":[80,151,168],"which":[81,188],"discovery":[90],"data.":[93],"It":[94],"automatically":[95],"determines":[96],"network":[98],"topology":[99],"by":[100,112],"adding":[101],"hidden":[102],"units":[103],"they":[105],"are":[106,121,152,169],"needed":[107],"improve":[109],"accuracy":[110],"removing":[113],"irrelevant":[114],"input":[115],"attributes.":[116],"Two":[117],"market":[118],"research":[119],"applications":[120],"presented,":[122],"first":[124,147],"is":[125,131],"classification,":[127],"second":[130,164],"measuring":[133],"similarities":[134],"perceptions":[137,191],"respondents":[140],"different":[143],"markets.":[144],"application,":[148,165],"constructed":[150,167],"shown":[153],"more":[156],"accurate":[157],"than":[158],"tree.":[161],"able":[170],"reproduce":[172],"training":[174],"very":[176],"accurately":[177],"identify":[183],"country-level":[184],"(i.e.":[185],"local)":[186],"share":[189],"similar":[190],"brands":[195],"being":[196],"studied.":[197]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
