{"id":"https://openalex.org/W2774139975","doi":"https://doi.org/10.1109/cdc.2017.8264227","title":"Opinion dynamics aware marketing strategies in duopolies","display_name":"Opinion dynamics aware marketing strategies in duopolies","publication_year":2017,"publication_date":"2017-12-01","ids":{"openalex":"https://openalex.org/W2774139975","doi":"https://doi.org/10.1109/cdc.2017.8264227","mag":"2774139975"},"language":"en","primary_location":{"id":"doi:10.1109/cdc.2017.8264227","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cdc.2017.8264227","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE 56th Annual Conference on Decision and Control (CDC)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hal.science/hal-01653183","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085539388","display_name":"Vineeth S. Varma","orcid":"https://orcid.org/0000-0001-8762-2790"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Vineeth S. Varma","raw_affiliation_strings":["The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","Centre de Recherche en Automatique de Nancy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]},{"raw_affiliation_string":"Centre de Recherche en Automatique de Nancy","institution_ids":["https://openalex.org/I4210110792"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078506595","display_name":"Irinel\u2010Constantin Mor\u0103rescu","orcid":null},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Irinel-Constantin Morarescu","raw_affiliation_strings":["The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","Centre de Recherche en Automatique de Nancy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]},{"raw_affiliation_string":"Centre de Recherche en Automatique de Nancy","institution_ids":["https://openalex.org/I4210110792"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050592934","display_name":"Samson Lasaulce","orcid":"https://orcid.org/0000-0001-9837-9538"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210097418","display_name":"Laboratoire des signaux et syst\u00e8mes","ror":"https://ror.org/00skw9v43","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I277688954","https://openalex.org/I277688954","https://openalex.org/I4210097418","https://openalex.org/I4210107720"]},{"id":"https://openalex.org/I4210107720","display_name":"CentraleSup\u00e9lec","ror":"https://ror.org/019tcpt25","country_code":"FR","type":"facility","lineage":["https://openalex.org/I277688954","https://openalex.org/I4210107720"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Samson Lasaulce","raw_affiliation_strings":["The Laboratoire des Signaux et Systemes (L2S, CNRS-CentraleSupelec-Univ. Paris Sud), Gif-sur-Yvette, France","Laboratoire des signaux et syst\u00e8mes"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Laboratoire des Signaux et Systemes (L2S, CNRS-CentraleSupelec-Univ. Paris Sud), Gif-sur-Yvette, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210097418","https://openalex.org/I4210107720"]},{"raw_affiliation_string":"Laboratoire des signaux et syst\u00e8mes","institution_ids":["https://openalex.org/I4210097418"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101875231","display_name":"Samuel Martin","orcid":"https://orcid.org/0000-0003-1349-5199"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Samuel Martin","raw_affiliation_strings":["The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","Centre de Recherche en Automatique de Nancy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Universit\u00e9 de Lorraine, CRAN, UMR 7039 and the CNRS, CRAN, UMR 7039, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]},{"raw_affiliation_string":"Centre de Recherche en Automatique de Nancy","institution_ids":["https://openalex.org/I4210110792"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.3946,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.96381244,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"3859","last_page":"3864"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5463725328445435},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.5288962721824646},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.48119860887527466},{"id":"https://openalex.org/keywords/public-opinion","display_name":"Public opinion","score":0.47291216254234314},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.46100470423698425},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.45847299695014954},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.45733174681663513},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4371567368507385},{"id":"https://openalex.org/keywords/opinion-leadership","display_name":"Opinion leadership","score":0.42996734380722046},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3933636546134949},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.34669506549835205},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31819087266921997},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.29014793038368225},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.27219080924987793},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.10748887062072754}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5463725328445435},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5288962721824646},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.48119860887527466},{"id":"https://openalex.org/C134698397","wikidata":"https://www.wikidata.org/wiki/Q17946","display_name":"Public opinion","level":3,"score":0.47291216254234314},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.46100470423698425},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.45847299695014954},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.45733174681663513},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4371567368507385},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.42996734380722046},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3933636546134949},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34669506549835205},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31819087266921997},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29014793038368225},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.27219080924987793},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.10748887062072754},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/cdc.2017.8264227","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cdc.2017.8264227","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE 56th Annual Conference on Decision and Control (CDC)","raw_type":"proceedings-article"},{"id":"pmh:oai:HAL:hal-01653183v2","is_oa":true,"landing_page_url":"https://hal.science/hal-01653183","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"56th IEEE Conference on Decision and Control, CDC 2017, Dec 2017, Melbourne, Australia. pp.3859-3864, ⟨10.1109/cdc.2017.8264227⟩","raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":{"id":"pmh:oai:HAL:hal-01653183v2","is_oa":true,"landing_page_url":"https://hal.science/hal-01653183","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"56th IEEE Conference on Decision and Control, CDC 2017, Dec 2017, Melbourne, Australia. pp.3859-3864, ⟨10.1109/cdc.2017.8264227⟩","raw_type":"info:eu-repo/semantics/conferenceObject"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.4300000071525574,"id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W604710130","https://openalex.org/W1998692453","https://openalex.org/W2034235887","https://openalex.org/W2056456800","https://openalex.org/W2068674173","https://openalex.org/W2083689991","https://openalex.org/W2085377191","https://openalex.org/W2108875766","https://openalex.org/W2109100253","https://openalex.org/W2112233267","https://openalex.org/W2113096089","https://openalex.org/W2124535681","https://openalex.org/W2132275236","https://openalex.org/W2133666991","https://openalex.org/W2263702930","https://openalex.org/W2330024298","https://openalex.org/W2964292504","https://openalex.org/W3099327166","https://openalex.org/W3122305203","https://openalex.org/W4233489766","https://openalex.org/W4234761190","https://openalex.org/W4250134109","https://openalex.org/W6676950571","https://openalex.org/W6692731031"],"related_works":["https://openalex.org/W4365519340","https://openalex.org/W2379868853","https://openalex.org/W2384273551","https://openalex.org/W2624712480","https://openalex.org/W4390535258","https://openalex.org/W2123347297","https://openalex.org/W2977256874","https://openalex.org/W2944976749","https://openalex.org/W1981820231","https://openalex.org/W2795271562"],"abstract_inverted_index":{"We":[0,73,111],"analyze":[1],"the":[2,14,18,26,52,80,85,89,92,108,113,124,142,152],"competition":[3],"between":[4],"two":[5],"firms":[6,81],"when":[7],"each":[8,30],"firm's":[9],"market":[10],"share":[11],"depends":[12],"on":[13,62,70,107],"average":[15],"opinion":[16,54,86],"of":[17,44,84,91,144],"consumer":[19,102,153],"population":[20],"about":[21],"their":[22,45],"respective":[23],"products.":[24],"All":[25],"consumers":[27],"interact":[28],"with":[29],"other":[31,65],"through":[32],"a":[33,41,75,96,133],"social":[34,93,109,154],"network":[35],"and":[36,88,122,147],"these":[37],"interactions":[38],"result":[39],"in":[40,78],"certain":[42,101],"dynamics":[43,87],"opinion.":[46],"Each":[47],"firm":[48],"attempts":[49],"to":[50,55,151],"sway":[51],"public":[53],"its":[56],"own":[57],"side":[58],"by":[59,115,132],"spending":[60],"money":[61],"advertising":[63],"or":[64],"marketing":[66],"tools":[67],"(like":[68],"discounts)":[69],"specific":[71],"consumers.":[72],"propose":[74],"novel":[76],"model":[77,121],"which":[79,137],"are":[82,130],"aware":[83],"structure":[90],"network.":[94,155],"As":[95],"result,":[97],"they":[98,149],"can":[99],"prioritize":[100],"nodes":[103],"over":[104],"others":[105],"based":[106],"graph.":[110],"tackle":[112],"problem":[114],"defining":[116],"an":[117],"appropriate":[118],"static":[119],"game":[120],"conduct":[123],"corresponding":[125],"equilibrium":[126],"analysis.":[127],"Our":[128],"results":[129],"illustrated":[131],"numerical":[134],"performance":[135],"analysis":[136],"provides":[138],"several":[139],"insights":[140],"into":[141],"choice":[143],"investment":[145],"strategies":[146],"how":[148],"relate":[150]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}