{"id":"https://openalex.org/W2972096883","doi":"https://doi.org/10.1109/ccoms.2019.8821721","title":"Implementation of Marketing Communication Strategy in Attention, Interest, Search, Action, and Share (AISAS) Model through Vlog","display_name":"Implementation of Marketing Communication Strategy in Attention, Interest, Search, Action, and Share (AISAS) Model through Vlog","publication_year":2019,"publication_date":"2019-02-01","ids":{"openalex":"https://openalex.org/W2972096883","doi":"https://doi.org/10.1109/ccoms.2019.8821721","mag":"2972096883"},"language":"en","primary_location":{"id":"doi:10.1109/ccoms.2019.8821721","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ccoms.2019.8821721","pdf_url":null,"source":{"id":"https://openalex.org/S4306498485","display_name":"2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081405731","display_name":"Yunus Natanael Pelawi","orcid":null},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Yunus Natanael Pelawi","raw_affiliation_strings":["Communication Department, Universitas Indonesia, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Communication Department, Universitas Indonesia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065890767","display_name":"Irwansyah Irwansyah","orcid":"https://orcid.org/0000-0002-5047-1746"},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Irwansyah","raw_affiliation_strings":["Communication Department, Universitas Indonesia, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Communication Department, Universitas Indonesia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017958586","display_name":"Monika Pretty Aprilia","orcid":null},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Monika Pretty Aprilia","raw_affiliation_strings":["Communication Department, Universitas Indonesia, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Communication Department, Universitas Indonesia, Jakarta, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5081405731"],"corresponding_institution_ids":["https://openalex.org/I29617571"],"apc_list":null,"apc_paid":null,"fwci":3.5892,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.93537604,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"33","issue":null,"first_page":"604","last_page":"607"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9424999952316284,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7004680037498474},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.694459080696106},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6725249290466309},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4937966763973236},{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.4861602485179901},{"id":"https://openalex.org/keywords/product-marketing","display_name":"Product marketing","score":0.4373907148838043},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.4341960549354553},{"id":"https://openalex.org/keywords/information-and-communications-technology","display_name":"Information and Communications Technology","score":0.4330947697162628},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"Marketing communication","score":0.4112429618835449},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38711026310920715},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3076635003089905},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2913357615470886},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.26525214314460754},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21573355793952942}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7004680037498474},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.694459080696106},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6725249290466309},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4937966763973236},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.4861602485179901},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.4373907148838043},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4341960549354553},{"id":"https://openalex.org/C67363961","wikidata":"https://www.wikidata.org/wiki/Q5268834","display_name":"Information and Communications Technology","level":2,"score":0.4330947697162628},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4112429618835449},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38711026310920715},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3076635003089905},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2913357615470886},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.26525214314460754},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21573355793952942},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ccoms.2019.8821721","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ccoms.2019.8821721","pdf_url":null,"source":{"id":"https://openalex.org/S4306498485","display_name":"2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.5099999904632568}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W71756000","https://openalex.org/W1539265701","https://openalex.org/W1546514691","https://openalex.org/W1581907134","https://openalex.org/W1592054998","https://openalex.org/W1855315697","https://openalex.org/W1912684873","https://openalex.org/W1989514989","https://openalex.org/W2111490417","https://openalex.org/W2751998548","https://openalex.org/W3196059746","https://openalex.org/W4210530542","https://openalex.org/W4301054596"],"related_works":["https://openalex.org/W1999404995","https://openalex.org/W2315765587","https://openalex.org/W3086648155","https://openalex.org/W2495453524","https://openalex.org/W2573790810","https://openalex.org/W1559202104","https://openalex.org/W3142707424","https://openalex.org/W3025396591","https://openalex.org/W1533089948","https://openalex.org/W575265368"],"abstract_inverted_index":{"With":[0],"the":[1,27,44,60,65,124,129,143,146],"development":[2,28],"of":[3,29,67,101,126,138,145,168,179,205],"Information":[4],"and":[5,116,141],"Communication":[6],"Technology":[7],"(ICT),":[8],"consumer":[9,30,47,135],"behavior":[10,31],"is":[11,71,103,106,186],"also":[12,81,88],"developing":[13],"in":[14,24,33,123,136,177,207],"make":[15],"decision":[16,140],"about":[17,52],"what":[18],"products":[19],"will":[20,48,131,191],"be":[21,93,132,159,192,212],"purchased":[22],"which":[23,174],"line":[25],"with":[26,214],"models":[32],"making":[34],"purchase":[35,139],"decision,":[36],"from":[37],"AIDA":[38],"model":[39,157],"to":[40,58,153],"AISAS":[41,45,156,215],"model.":[42,216],"In":[43,85,148],"model,":[46],"find":[49],"out":[50],"first":[51],"a":[53,96,107,114,187],"product":[54,61,115],"before":[55],"they":[56],"decide":[57],"buy":[59],"or":[62,77,112],"not.":[63],"Furthermore,":[64],"source":[66],"information":[68,144],"intended":[69],"today":[70],"not":[72],"only":[73],"automatic":[74],"search":[75],"engine":[76],"conventional":[78],"media,":[79,87],"but":[80],"through":[82,119,161],"social":[83,86,120,169],"media.":[84],"many":[89],"sources":[90,171],"that":[91,190,201,210],"can":[92,158,211],"used":[94,133],"as":[95,203],"reference":[97],"for":[98],"information,":[99],"one":[100,167,204],"them":[102],"vlogger.":[104],"Vlogger":[105],"person":[108],"who":[109],"has":[110,175],"tried":[111],"felt":[113],"provide":[117],"reviews":[118],"media":[121,170],"either":[122],"form":[125],"video.":[127],"Finally,":[128],"review":[130],"by":[134],"terms":[137,178],"share":[142],"product.":[147],"this":[149],"study,":[150],"researchers":[151],"want":[152],"know":[154],"how":[155],"implemented":[160,213],"vloggers.":[162],"Vloggers":[163],"studied":[164],"based":[165],"on":[166],"namely":[172],"YouTube":[173],"power":[176],"full":[180],"video":[181],"version":[182],"sharing.":[183],"This":[184],"research":[185,189],"quantitative":[188],"presented":[193],"explanative":[194],"using":[195],"experiment":[196],"method.":[197],"The":[198],"results":[199],"show":[200],"vloggers":[202],"aspects":[206],"marketing":[208],"communication":[209]},"counts_by_year":[{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}