{"id":"https://openalex.org/W4410086949","doi":"https://doi.org/10.1109/ccnc54725.2025.10975831","title":"Leveraging AI to Analyse Children's Online Exposure to Unhealthy Marketing: Advancing the \u2018Capture on-Screen\u2019 Step of the WHO's CLICK Framework","display_name":"Leveraging AI to Analyse Children's Online Exposure to Unhealthy Marketing: Advancing the \u2018Capture on-Screen\u2019 Step of the WHO's CLICK Framework","publication_year":2025,"publication_date":"2025-01-10","ids":{"openalex":"https://openalex.org/W4410086949","doi":"https://doi.org/10.1109/ccnc54725.2025.10975831"},"language":"en","primary_location":{"id":"doi:10.1109/ccnc54725.2025.10975831","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ccnc54725.2025.10975831","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE 22nd Consumer Communications &amp;amp; Networking Conference (CCNC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040148504","display_name":"Nuwan Weerasinghe","orcid":"https://orcid.org/0000-0001-6507-7509"},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Nuwan Weerasinghe","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032180673","display_name":"Kathrin Hetz","orcid":null},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Kathrin Hetz","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046760807","display_name":"Olga Zhiteneva","orcid":"https://orcid.org/0000-0002-9421-2439"},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Olga Zhiteneva","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117435641","display_name":"Aram Babayan","orcid":null},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Aram Babayan","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027737256","display_name":"Kremlin Wickramasinghe","orcid":"https://orcid.org/0000-0001-9497-7901"},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Kremlin Wickramasinghe","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073569148","display_name":"Gauden Galea","orcid":"https://orcid.org/0000-0002-2257-6014"},"institutions":[{"id":"https://openalex.org/I4210099008","display_name":"World Health Organization Regional Office for Europe","ror":"https://ror.org/01rz37c55","country_code":"DK","type":"government","lineage":["https://openalex.org/I4210099008","https://openalex.org/I4210105654"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Gauden Galea","raw_affiliation_strings":["Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Special Initiative on NCDs and Innovation, WHO Regional Office for Europe,Copenhagen,Denmark","institution_ids":["https://openalex.org/I4210099008"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210099008"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11677032,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10168","display_name":"COVID-19 and Mental Health","score":0.8676999807357788,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10168","display_name":"COVID-19 and Mental Health","score":0.8676999807357788,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11711","display_name":"COVID-19 Pandemic Impacts","score":0.854200005531311,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6372957825660706},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3391073942184448}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6372957825660706},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3391073942184448}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ccnc54725.2025.10975831","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ccnc54725.2025.10975831","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE 22nd Consumer Communications &amp;amp; Networking Conference (CCNC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W2019880039","https://openalex.org/W3161558073","https://openalex.org/W3164651652","https://openalex.org/W4224003686","https://openalex.org/W4225319433","https://openalex.org/W4400187384"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Childhood":[0],"obesity":[1],"is":[2],"a":[3],"growing":[4],"public":[5],"health":[6],"challenge,":[7],"exacerbated":[8],"by":[9],"children's":[10,49],"exposure":[11],"to":[12,28,32,74,99],"targeted":[13],"digital":[14,108],"marketing":[15],"of":[16,39,48,94],"unhealthy":[17],"foods.":[18],"The":[19],"World":[20],"Health":[21],"Organization":[22],"(WHO)":[23],"developed":[24,70],"the":[25,40,55,76,80,89],"CLICK":[26],"Framework":[27],"support":[29],"Member":[30],"States":[31],"monitor":[33],"this":[34,59,96],"exposure.":[35],"One":[36],"key":[37],"component":[38],"framework,":[41],"\u201cCapture":[42],"On-Screen,\u201d":[43],"proposing":[44],"real-time":[45],"screen":[46],"capture":[47],"online":[50],"activities.":[51],"However,":[52],"manually":[53],"analyzing":[54],"data":[56],"collected":[57],"through":[58],"method":[60],"can":[61],"be":[62],"highly":[63],"resource":[64],"intensive.":[65],"In":[66],"response,":[67],"WHO":[68,82],"team":[69],"an":[71],"AI-assisted":[72],"solution":[73,98],"automate":[75],"process,":[77],"recognized":[78],"in":[79,103],"2023":[81],"LEAD":[83],"Innovation":[84],"Challenge.":[85],"This":[86],"paper":[87],"explores":[88],"feasibility,":[90],"scalability,":[91],"and":[92],"challenges":[93],"implementing":[95],"AI-driven":[97],"enhance":[100],"WHO's":[101],"efforts":[102],"protecting":[104],"children":[105],"from":[106],"harmful":[107],"marketing.":[109]},"counts_by_year":[],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
