{"id":"https://openalex.org/W1964752369","doi":"https://doi.org/10.1109/cason.2011.6085928","title":"Social Media in the context of Academic Marketing &amp;#x2014; Case study: The Umwelt-Campus Blog","display_name":"Social Media in the context of Academic Marketing &amp;#x2014; Case study: The Umwelt-Campus Blog","publication_year":2011,"publication_date":"2011-10-01","ids":{"openalex":"https://openalex.org/W1964752369","doi":"https://doi.org/10.1109/cason.2011.6085928","mag":"1964752369"},"language":"en","primary_location":{"id":"doi:10.1109/cason.2011.6085928","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cason.2011.6085928","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 International Conference on Computational Aspects of Social Networks (CASoN)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016068544","display_name":"Tina Stahlschmidt","orcid":null},"institutions":[{"id":"https://openalex.org/I137932638","display_name":"Trier University of Applied Sciences","ror":"https://ror.org/02e3hdx05","country_code":"DE","type":"education","lineage":["https://openalex.org/I137932638"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Tina Stahlschmidt","raw_affiliation_strings":["Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]},{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072545108","display_name":"Lisa Ziemer","orcid":null},"institutions":[{"id":"https://openalex.org/I137932638","display_name":"Trier University of Applied Sciences","ror":"https://ror.org/02e3hdx05","country_code":"DE","type":"education","lineage":["https://openalex.org/I137932638"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Lisa Ziemer","raw_affiliation_strings":["Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]},{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110937653","display_name":"Norbert K\u00fchn","orcid":null},"institutions":[{"id":"https://openalex.org/I137932638","display_name":"Trier University of Applied Sciences","ror":"https://ror.org/02e3hdx05","country_code":"DE","type":"education","lineage":["https://openalex.org/I137932638"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Norbert Kuhn","raw_affiliation_strings":["Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]},{"raw_affiliation_string":"Institut f\u00fcr Softwaresysteme, Environmental Campus Birkenfeld, Trier University of Applied Sciences, Germany","institution_ids":["https://openalex.org/I137932638"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I137932638"],"apc_list":null,"apc_paid":null,"fwci":0.7643,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.82173167,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"114","last_page":"119"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9832000136375427,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9832000136375427,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9764000177383423,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9595000147819519,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6907247304916382},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5671260356903076},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.49090319871902466},{"id":"https://openalex.org/keywords/integrated-marketing-communications","display_name":"Integrated marketing communications","score":0.48457229137420654},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"Marketing communication","score":0.4734722673892975},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.43832871317863464},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.42485329508781433},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.41318970918655396},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.41114598512649536},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3912571668624878},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.38428962230682373},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.37449243664741516},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.2472761869430542},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21443793177604675},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.20213863253593445},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.14359408617019653}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6907247304916382},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5671260356903076},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.49090319871902466},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.48457229137420654},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4734722673892975},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.43832871317863464},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.42485329508781433},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41318970918655396},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.41114598512649536},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3912571668624878},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38428962230682373},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37449243664741516},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.2472761869430542},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21443793177604675},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20213863253593445},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.14359408617019653},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/cason.2011.6085928","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cason.2011.6085928","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 International Conference on Computational Aspects of Social Networks (CASoN)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2064195921","https://openalex.org/W2252836807","https://openalex.org/W3135144177","https://openalex.org/W3147429281","https://openalex.org/W2916778816","https://openalex.org/W2353013049","https://openalex.org/W2095821473","https://openalex.org/W1988495253","https://openalex.org/W3207443230","https://openalex.org/W2991385239"],"abstract_inverted_index":{"Academic":[0],"Marketing":[1],"is":[2,9,93],"on":[3,24],"the":[4,34,48,60,77,80],"rise":[5],"in":[6,112],"Germany.":[7],"So":[8],"Social":[10],"Media":[11],"Marketing.":[12],"In":[13],"this":[14,53],"paper":[15],"we":[16,106],"present":[17],"a":[18,25,38,84,103],"concept":[19],"for":[20,79,83,86],"academic":[21],"marketing":[22,28],"based":[23],"social":[26,65],"media":[27,66],"strategy":[29,54],"developed":[30],"and":[31,50,62,70,88,105,117],"implemented":[32],"at":[33],"Environmental":[35],"Campus":[36],"Birkenfeld,":[37],"site":[39],"of":[40,43,52,59,64,67,114],"Trier":[41],"University":[42],"Applied":[44],"Sciences.":[45],"We":[46,96],"discuss":[47],"development":[49],"implementation":[51],"starting":[55],"from":[56],"an":[57],"evaluation":[58],"use":[61],"needs":[63],"students,":[68],"professors":[69],"other":[71],"university":[72],"staff.":[73],"This":[74],"survey":[75],"provides":[76],"basis":[78],"requirements":[81],"analysis":[82],"platform":[85,104],"internal":[87],"external":[89],"communication,":[90],"whose":[91],"structure":[92],"presented":[94],"here.":[95],"outline":[97],"some":[98,108],"considerations":[99],"about":[100],"launching":[101],"such":[102],"report":[107],"very":[109],"first":[110],"results":[111],"terms":[113],"user":[115],"acceptance":[116],"feedback.":[118]},"counts_by_year":[{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
