{"id":"https://openalex.org/W4206121598","doi":"https://doi.org/10.1109/bigdata52589.2021.9672051","title":"Customer Segmentation Using Mobile Phone Usage Data to Reveal Finance Application User\u2019s Behavior","display_name":"Customer Segmentation Using Mobile Phone Usage Data to Reveal Finance Application User\u2019s Behavior","publication_year":2021,"publication_date":"2021-12-15","ids":{"openalex":"https://openalex.org/W4206121598","doi":"https://doi.org/10.1109/bigdata52589.2021.9672051"},"language":"en","primary_location":{"id":"doi:10.1109/bigdata52589.2021.9672051","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata52589.2021.9672051","pdf_url":null,"source":{"id":"https://openalex.org/S4363607718","display_name":"2021 IEEE International Conference on Big Data (Big Data)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025577807","display_name":"Gomathi Sengodan","orcid":null},"institutions":[{"id":"https://openalex.org/I4210139030","display_name":"Samsung (India)","ror":"https://ror.org/04cpx2569","country_code":"IN","type":"company","lineage":["https://openalex.org/I2250650973","https://openalex.org/I4210139030"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Gomathi Sengodan","raw_affiliation_strings":["Samsung R&D Institute, Bangalore, India"],"affiliations":[{"raw_affiliation_string":"Samsung R&D Institute, Bangalore, India","institution_ids":["https://openalex.org/I4210139030"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025577807"],"corresponding_institution_ids":["https://openalex.org/I4210139030"],"apc_list":null,"apc_paid":null,"fwci":1.2357,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.79596413,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"9146","issue":null,"first_page":"4578","last_page":"4583"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9879999756813049,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9873999953269958,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.604483962059021},{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.5720288157463074},{"id":"https://openalex.org/keywords/mobile-payment","display_name":"Mobile payment","score":0.5571107864379883},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.5452499985694885},{"id":"https://openalex.org/keywords/customer-to-customer","display_name":"Customer to customer","score":0.5298854112625122},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"Customer advocacy","score":0.5210930109024048},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.5158564448356628},{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.48829126358032227},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4648894667625427},{"id":"https://openalex.org/keywords/mobile-banking","display_name":"Mobile banking","score":0.44764161109924316},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.4425675570964813},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"Customer lifetime value","score":0.42812037467956543},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.41479653120040894},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.41409480571746826},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.35572242736816406},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3508150577545166},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.24985331296920776},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.2424958050251007},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.11543235182762146},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.09183570742607117},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.0806320309638977}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.604483962059021},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.5720288157463074},{"id":"https://openalex.org/C160949748","wikidata":"https://www.wikidata.org/wiki/Q1365703","display_name":"Mobile payment","level":3,"score":0.5571107864379883},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5452499985694885},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.5298854112625122},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.5210930109024048},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.5158564448356628},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.48829126358032227},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4648894667625427},{"id":"https://openalex.org/C2775930393","wikidata":"https://www.wikidata.org/wiki/Q1941439","display_name":"Mobile banking","level":2,"score":0.44764161109924316},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4425675570964813},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.42812037467956543},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.41479653120040894},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.41409480571746826},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.35572242736816406},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3508150577545166},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24985331296920776},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.2424958050251007},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.11543235182762146},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.09183570742607117},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.0806320309638977},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/bigdata52589.2021.9672051","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata52589.2021.9672051","pdf_url":null,"source":{"id":"https://openalex.org/S4363607718","display_name":"2021 IEEE International Conference on Big Data (Big Data)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322390","display_name":"Liverpool John Moores University","ror":"https://ror.org/04zfme737"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1893541013","https://openalex.org/W2058063871","https://openalex.org/W2121746381","https://openalex.org/W2124142520","https://openalex.org/W2133097426","https://openalex.org/W2149283560","https://openalex.org/W2161376822","https://openalex.org/W2343004508","https://openalex.org/W2551033818","https://openalex.org/W2560262527","https://openalex.org/W2769747407","https://openalex.org/W2771285221","https://openalex.org/W2790916638","https://openalex.org/W2796797131","https://openalex.org/W2810521733","https://openalex.org/W3047934319","https://openalex.org/W3091343027","https://openalex.org/W3125221621","https://openalex.org/W4231029117","https://openalex.org/W4241004708","https://openalex.org/W6730730152"],"related_works":["https://openalex.org/W2354761646","https://openalex.org/W2142049235","https://openalex.org/W2012654762","https://openalex.org/W2793799992","https://openalex.org/W2781990882","https://openalex.org/W2244494800","https://openalex.org/W2368761584","https://openalex.org/W213609788","https://openalex.org/W2236166714","https://openalex.org/W4244653254"],"abstract_inverted_index":{"Data-driven":[0],"customer":[1,21,31,91,101],"segmentation":[2,92],"is":[3,73],"one":[4],"of":[5,45,66,99],"the":[6,24,30,40,64,78,104],"most":[7],"commonly":[8],"used":[9],"techniques":[10],"followed":[11],"by":[12],"FinTech":[13],"companies":[14],"for":[15],"its":[16],"marketing,":[17],"focus":[18],"strategies,":[19],"and":[20,36,48,107],"acquisition.":[22],"Understanding":[23],"Customer":[25],"behavioral":[26],"data":[27,98],"can":[28],"increase":[29],"acquisition":[32],"rate,":[33],"reduce":[34],"cost":[35],"help":[37,53],"to":[38,55,77,102],"target":[39],"right":[41],"customers.":[42],"The":[43],"promotion":[44],"Cashless":[46],"payments":[47],"fully":[49],"digitized":[50],"bank":[51],"processes":[52],"people":[54],"track":[56],"their":[57],"finances":[58],"via":[59],"phones.":[60],"In":[61,85],"day-to-day":[62],"life,":[63],"amount":[65],"time":[67],"users":[68],"spend":[69],"on":[70,81],"mobile":[71,82,95],"phones":[72],"very":[74],"high":[75],"due":[76],"increased":[79],"dependency":[80],"banking":[83],"solutions.":[84],"this":[86],"paper,":[87],"we":[88],"propose":[89],"a":[90,100],"model":[93],"using":[94],"application":[96],"usage":[97],"understand":[103],"user":[105],"interest":[106],"financial":[108],"needs.":[109]},"counts_by_year":[{"year":2024,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
