{"id":"https://openalex.org/W3008469575","doi":"https://doi.org/10.1109/bigdata47090.2019.9006549","title":"An Interactive Online Audience Extension System","display_name":"An Interactive Online Audience Extension System","publication_year":2019,"publication_date":"2019-12-01","ids":{"openalex":"https://openalex.org/W3008469575","doi":"https://doi.org/10.1109/bigdata47090.2019.9006549","mag":"3008469575"},"language":"en","primary_location":{"id":"doi:10.1109/bigdata47090.2019.9006549","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata47090.2019.9006549","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101580524","display_name":"Yu Cheng","orcid":"https://orcid.org/0009-0003-9436-674X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yu Cheng","raw_affiliation_strings":["Platform Applied Science Infrastructure Amobee Inc"],"affiliations":[{"raw_affiliation_string":"Platform Applied Science Infrastructure Amobee Inc","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072696348","display_name":"Shuo Yang","orcid":"https://orcid.org/0000-0001-6406-081X"},"institutions":[{"id":"https://openalex.org/I1316064682","display_name":"LinkedIn (United States)","ror":"https://ror.org/02fyxhe35","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I1316064682"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shuo Yang","raw_affiliation_strings":["Platform Applied Science Linkedin Inc"],"affiliations":[{"raw_affiliation_string":"Platform Applied Science Linkedin Inc","institution_ids":["https://openalex.org/I1316064682"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089740734","display_name":"David Augusto Batista S\u00e1 Ara\u00fajo","orcid":"https://orcid.org/0000-0003-4082-1842"},"institutions":[{"id":"https://openalex.org/I4210089865","display_name":"Advanced Materials Enterprises (China)","ror":"https://ror.org/007h50662","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210089865"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"David Araujo","raw_affiliation_strings":["Product Management Amobee Inc"],"affiliations":[{"raw_affiliation_string":"Product Management Amobee Inc","institution_ids":["https://openalex.org/I4210089865"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036842836","display_name":"Yibo Yao","orcid":"https://orcid.org/0000-0001-5317-3974"},"institutions":[{"id":"https://openalex.org/I4210089865","display_name":"Advanced Materials Enterprises (China)","ror":"https://ror.org/007h50662","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210089865"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yibo Yao","raw_affiliation_strings":["Engineering Amobee Inc","Platform Applied Science Infrastructure Amobee Inc"],"affiliations":[{"raw_affiliation_string":"Engineering Amobee Inc","institution_ids":["https://openalex.org/I4210089865"]},{"raw_affiliation_string":"Platform Applied Science Infrastructure Amobee Inc","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100930082","display_name":"Yantao Yao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210089865","display_name":"Advanced Materials Enterprises (China)","ror":"https://ror.org/007h50662","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210089865"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yantao Yao","raw_affiliation_strings":["Engineering Amobee Inc","Platform Applied Science Infrastructure Amobee Inc"],"affiliations":[{"raw_affiliation_string":"Engineering Amobee Inc","institution_ids":["https://openalex.org/I4210089865"]},{"raw_affiliation_string":"Platform Applied Science Infrastructure Amobee Inc","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5101580524"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.18437824,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"2020","last_page":"2023"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9908999800682068,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9908999800682068,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9869999885559082,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9386000037193298,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/extension","display_name":"Extension (predicate logic)","score":0.8070007562637329},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7285499572753906},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.43330082297325134},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4286136031150818},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3931797742843628},{"id":"https://openalex.org/keywords/programming-language","display_name":"Programming language","score":0.1517186462879181}],"concepts":[{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.8070007562637329},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7285499572753906},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.43330082297325134},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4286136031150818},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3931797742843628},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.1517186462879181}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/bigdata47090.2019.9006549","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata47090.2019.9006549","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.7599999904632568}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2027858833","https://openalex.org/W2065867349","https://openalex.org/W2073449287","https://openalex.org/W2091927323","https://openalex.org/W2142534468","https://openalex.org/W2242422364","https://openalex.org/W6690322927"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2075768550","https://openalex.org/W3022218857","https://openalex.org/W2369178846","https://openalex.org/W2390279801","https://openalex.org/W2370289839","https://openalex.org/W2358668433","https://openalex.org/W2082716031","https://openalex.org/W2933494595","https://openalex.org/W2376932109"],"abstract_inverted_index":{"In":[0,109],"online":[1],"advertising":[2],"market,":[3],"advertisers":[4,48,147],"aim":[5],"to":[6,49,62,92,148],"target":[7],"the":[8,25,64,68,83,127,132,139,151,159,165,172,176],"right":[9],"audience":[10,70,129],"through":[11,192],"media":[12],"channels":[13],"such":[14],"as":[15,162,164],"display,":[16],"mobile,":[17],"video,":[18],"or":[19],"social":[20],"with":[21,180],"limited":[22],"budget.":[23],"Usually":[24],"advertiser":[26],"can":[27,54,118],"collect":[28],"high":[29],"valuable":[30],"users":[31,76,81],"from":[32,67,77],"their":[33],"existing":[34],"customs,":[35],"whose":[36],"size":[37],"however":[38],"is":[39,44,89,97],"usually":[40],"small.":[41],"Hence,":[42],"it":[43],"very":[45],"important":[46,99],"for":[47,146],"reach":[50],"more":[51,74],"audiences":[52],"who":[53],"potentially":[55,157],"be":[56],"turned":[57],"into":[58],"future":[59],"customers.":[60],"How":[61],"induce":[63],"preferable":[65],"attributes":[66],"seed":[69,133],"and":[71,101],"hence":[72],"identify":[73],"similar":[75],"billions":[78],"of":[79,85,122,175,185],"cookie-able":[80],"within":[82],"runtime":[84],"a":[86,90,120],"few":[87],"minutes":[88],"challenge":[91],"data":[93],"science":[94],"techniques.":[95],"This":[96],"an":[98,114,136,144],"problem":[100],"many":[102],"researchers":[103],"have":[104],"proposed":[105,140,177],"several":[106],"solutions":[107],"[1]-[6]":[108],"this":[110],"paper,":[111],"we":[112],"propose":[113],"efficient":[115],"approach":[116],"which":[117,155],"return":[119],"set":[121],"Boolean":[123],"rules":[124],"that":[125],"defines":[126],"extended":[128],"by":[130],"analyzing":[131],"audience.":[134],"As":[135],"additional":[137],"feature,":[138],"system":[141,178],"also":[142],"provides":[143],"option":[145],"participate":[149],"in":[150,183],"decision":[152],"making":[153],"process":[154],"could":[156],"improve":[158],"user":[160,187],"reachability":[161],"well":[163],"campaign":[166],"performance.":[167],"The":[168],"experiment":[169],"results":[170],"show":[171],"superior":[173],"performance":[174],"compared":[179],"other":[181],"methods":[182],"terms":[184],"efficiency,":[186],"reachability,":[188],"action":[189],"rate,":[190,193],"click":[191],"etc.":[194]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
