{"id":"https://openalex.org/W2783784837","doi":"https://doi.org/10.1109/bigdata.2017.8258094","title":"SMART: Sponsored mobile app recommendation by balancing app downloads and appstore profit","display_name":"SMART: Sponsored mobile app recommendation by balancing app downloads and appstore profit","publication_year":2017,"publication_date":"2017-12-01","ids":{"openalex":"https://openalex.org/W2783784837","doi":"https://doi.org/10.1109/bigdata.2017.8258094","mag":"2783784837"},"language":"en","primary_location":{"id":"doi:10.1109/bigdata.2017.8258094","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata.2017.8258094","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100347601","display_name":"Zhiwei Zhang","orcid":"https://orcid.org/0000-0002-4766-6198"},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Zhiwei Zhang","raw_affiliation_strings":["Dept of Computer Science, Purdue University"],"affiliations":[{"raw_affiliation_string":"Dept of Computer Science, Purdue University","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100446696","display_name":"Ning Chen","orcid":"https://orcid.org/0000-0002-3153-8765"},"institutions":[{"id":"https://openalex.org/I4210095624","display_name":"Alibaba Group (United States)","ror":"https://ror.org/00rn0m335","country_code":"US","type":"company","lineage":["https://openalex.org/I4210095624","https://openalex.org/I45928872"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ning Chen","raw_affiliation_strings":["Alibaba Group"],"affiliations":[{"raw_affiliation_string":"Alibaba Group","institution_ids":["https://openalex.org/I4210095624"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100384727","display_name":"Jun Wang","orcid":"https://orcid.org/0000-0002-4021-4228"},"institutions":[{"id":"https://openalex.org/I4210095624","display_name":"Alibaba Group (United States)","ror":"https://ror.org/00rn0m335","country_code":"US","type":"company","lineage":["https://openalex.org/I4210095624","https://openalex.org/I45928872"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jun Wang","raw_affiliation_strings":["Alibaba Group"],"affiliations":[{"raw_affiliation_string":"Alibaba Group","institution_ids":["https://openalex.org/I4210095624"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101718341","display_name":"Luo Si","orcid":"https://orcid.org/0000-0002-3263-234X"},"institutions":[{"id":"https://openalex.org/I4210095624","display_name":"Alibaba Group (United States)","ror":"https://ror.org/00rn0m335","country_code":"US","type":"company","lineage":["https://openalex.org/I4210095624","https://openalex.org/I45928872"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Luo Si","raw_affiliation_strings":["Alibaba Group"],"affiliations":[{"raw_affiliation_string":"Alibaba Group","institution_ids":["https://openalex.org/I4210095624"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5100347601"],"corresponding_institution_ids":["https://openalex.org/I219193219"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.26533355,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1600","last_page":"1609"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8099931478500366},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.6270461678504944},{"id":"https://openalex.org/keywords/mobile-apps","display_name":"Mobile apps","score":0.6218724250793457},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5826855897903442},{"id":"https://openalex.org/keywords/download","display_name":"Download","score":0.4933909475803375},{"id":"https://openalex.org/keywords/software-deployment","display_name":"Software deployment","score":0.4866824746131897},{"id":"https://openalex.org/keywords/app-store","display_name":"App store","score":0.48180216550827026},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.43554747104644775},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3516162633895874},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3330857455730438}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8099931478500366},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.6270461678504944},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.6218724250793457},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5826855897903442},{"id":"https://openalex.org/C2780154274","wikidata":"https://www.wikidata.org/wiki/Q7126717","display_name":"Download","level":2,"score":0.4933909475803375},{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.4866824746131897},{"id":"https://openalex.org/C2779794324","wikidata":"https://www.wikidata.org/wiki/Q3814081","display_name":"App store","level":2,"score":0.48180216550827026},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.43554747104644775},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3516162633895874},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3330857455730438},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/bigdata.2017.8258094","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata.2017.8258094","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Conference on Big Data (Big Data)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4399999976158142}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W1663973292","https://openalex.org/W1690919088","https://openalex.org/W1828805609","https://openalex.org/W1973435495","https://openalex.org/W1976517433","https://openalex.org/W1979112807","https://openalex.org/W2000881526","https://openalex.org/W2008499862","https://openalex.org/W2017360334","https://openalex.org/W2023480702","https://openalex.org/W2033009633","https://openalex.org/W2036839989","https://openalex.org/W2040257652","https://openalex.org/W2052602449","https://openalex.org/W2053323136","https://openalex.org/W2054141820","https://openalex.org/W2061873838","https://openalex.org/W2063571473","https://openalex.org/W2076618162","https://openalex.org/W2080320419","https://openalex.org/W2108685212","https://openalex.org/W2108892151","https://openalex.org/W2109743529","https://openalex.org/W2110096996","https://openalex.org/W2112420033","https://openalex.org/W2117423367","https://openalex.org/W2126447809","https://openalex.org/W2139273454","https://openalex.org/W2140310134","https://openalex.org/W2145664829","https://openalex.org/W2148547984","https://openalex.org/W2148569613","https://openalex.org/W2159094788","https://openalex.org/W2159155347","https://openalex.org/W2271350114","https://openalex.org/W2341535507","https://openalex.org/W2908054697","https://openalex.org/W4212863985","https://openalex.org/W4302313152","https://openalex.org/W6703949738"],"related_works":["https://openalex.org/W3142571737","https://openalex.org/W2890710341","https://openalex.org/W4387360127","https://openalex.org/W2605037362","https://openalex.org/W3173766926","https://openalex.org/W3120409491","https://openalex.org/W785354139","https://openalex.org/W2734633251","https://openalex.org/W4226085607","https://openalex.org/W2011781116"],"abstract_inverted_index":{"With":[0],"the":[1,34,55,127,183],"explosive":[2],"growth":[3],"of":[4,36,130],"smartphone":[5],"market,":[6],"mobile":[7,41],"applications":[8],"(short":[9],"as":[10,62,133],"apps)":[11],"have":[12],"recently":[13],"gained":[14],"great":[15],"attention.":[16],"One":[17],"mature":[18],"business":[19],"paradigm":[20],"nowadays":[21],"is":[22,121],"that":[23,71,91,169],"apps":[24,93,131],"can":[25,31,98],"be":[26,46],"financially":[27],"sponsored":[28,51],"and":[29,135,157,179],"appstores":[30],"benefit":[32],"from":[33],"distribution":[35],"these":[37],"apps.":[38],"A":[39],"good":[40],"app":[42,125,177],"recommender":[43],"system":[44],"should":[45],"able":[47],"to":[48,123,142],"pursue":[49],"such":[50],"profit":[52,181],"while":[53],"maintaining":[54],"recommendation":[56],"quality.":[57],"We":[58],"name":[59],"this":[60,80],"scenario":[61],"SPONSORED":[63],"MOBILE":[64],"APP":[65],"RECOMMENDATION":[66],"(SMART),":[67],"a":[68,84,110,138,161],"research":[69],"topic":[70],"has":[72],"not":[73],"been":[74],"fully":[75],"explored":[76],"before.":[77],"To":[78],"solve":[79],"problem,":[81],"we":[82,97,108,136],"propose":[83,109],"Similar":[85],"App":[86],"Substitution":[87],"(SAS)":[88],"principle,":[89],"stating":[90],"among":[92],"with":[94,102,153],"similar":[95],"properties":[96],"safely":[99],"select":[100],"those":[101],"high":[103],"profits.":[104],"Guided":[105],"by":[106],"SAS,":[107],"Profit-regularized":[111],"Kernel":[112],"Least":[113],"Square":[114],"(PKLS)":[115],"algorithm.":[116],"In":[117],"PKLS,":[118],"multi-kernel":[119],"representation":[120],"applied":[122],"capture":[124],"properties,":[126],"Profit-Per-Download":[128],"(PPD)":[129],"serves":[132],"regularization,":[134],"design":[137],"dynamic":[139],"learning":[140],"strategy":[141],"update":[143],"parameters":[144],"based":[145],"on":[146,160],"user":[147],"feedbacks.":[148],"Extensive":[149],"experiments":[150],"are":[151],"conducted":[152],"both":[154],"offline":[155],"simulation":[156],"online":[158],"deployment":[159],"well-known":[162],"appstore":[163,180],"in":[164],"China.":[165],"The":[166],"results":[167],"show":[168],"our":[170],"PKLS":[171],"algorithm":[172],"achieves":[173],"better":[174],"balance":[175],"between":[176],"downloads":[178],"than":[182],"comparison":[184],"algorithms.":[185]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
