{"id":"https://openalex.org/W2942281287","doi":"https://doi.org/10.1109/besc.2018.8697304","title":"Understanding Customer Experiences Through Social Media Analysis of Three Giants of Soft Drink Industry","display_name":"Understanding Customer Experiences Through Social Media Analysis of Three Giants of Soft Drink Industry","publication_year":2018,"publication_date":"2018-11-01","ids":{"openalex":"https://openalex.org/W2942281287","doi":"https://doi.org/10.1109/besc.2018.8697304","mag":"2942281287"},"language":"en","primary_location":{"id":"doi:10.1109/besc.2018.8697304","is_oa":false,"landing_page_url":"https://doi.org/10.1109/besc.2018.8697304","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033369097","display_name":"Tahir Muhammad Ali","orcid":"https://orcid.org/0000-0002-4970-9948"},"institutions":[{"id":"https://openalex.org/I179311214","display_name":"Gulf University for Science & Technology","ror":"https://ror.org/04d9rzd67","country_code":"KW","type":"education","lineage":["https://openalex.org/I179311214"]}],"countries":["KW"],"is_corresponding":false,"raw_author_name":"Tahir Ali","raw_affiliation_strings":["Gulf University of Science and Technology, Kuwait"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Gulf University of Science and Technology, Kuwait","institution_ids":["https://openalex.org/I179311214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072238377","display_name":"Imran Ahmad","orcid":"https://orcid.org/0000-0002-8518-419X"},"institutions":[{"id":"https://openalex.org/I195024194","display_name":"Riphah International University","ror":"https://ror.org/02kdm5630","country_code":"PK","type":"education","lineage":["https://openalex.org/I195024194"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Imran Ahmad","raw_affiliation_strings":["Riphah International University, Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Riphah International University, Lahore, Pakistan","institution_ids":["https://openalex.org/I195024194"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046994448","display_name":"Attiq Ur Rehman","orcid":"https://orcid.org/0000-0002-0131-3928"},"institutions":[{"id":"https://openalex.org/I192392021","display_name":"University of Central Punjab","ror":"https://ror.org/04g0mqe67","country_code":"PK","type":"education","lineage":["https://openalex.org/I192392021"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Attiq Ur Rehman","raw_affiliation_strings":["University of Central Punjab, Lahore, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Central Punjab, Lahore, Pakistan","institution_ids":["https://openalex.org/I192392021"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068238801","display_name":"Shahid Kamal","orcid":"https://orcid.org/0009-0009-7995-175X"},"institutions":[{"id":"https://openalex.org/I172324550","display_name":"Gomal University","ror":"https://ror.org/0241b8f19","country_code":"PK","type":"education","lineage":["https://openalex.org/I172324550"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Shahid Kamal","raw_affiliation_strings":["ICIT, Gomal University, DIKhan, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ICIT, Gomal University, DIKhan, Pakistan","institution_ids":["https://openalex.org/I172324550"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2048,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.87982441,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"112","issue":null,"first_page":"216","last_page":"224"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.954800009727478,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.7829732894897461},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7723568677902222},{"id":"https://openalex.org/keywords/coca-cola","display_name":"Coca cola","score":0.7686243057250977},{"id":"https://openalex.org/keywords/competitive-intelligence","display_name":"Competitive intelligence","score":0.7470777034759521},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.7097815275192261},{"id":"https://openalex.org/keywords/soft-drink","display_name":"Soft drink","score":0.6078500151634216},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5753825306892395},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.5009269714355469},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.42567914724349976},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4228728115558624},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3269128203392029},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2708793878555298},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.24187374114990234},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21772855520248413},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.21249711513519287},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.1503293514251709}],"concepts":[{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.7829732894897461},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7723568677902222},{"id":"https://openalex.org/C2992358082","wikidata":"https://www.wikidata.org/wiki/Q2813","display_name":"Coca cola","level":2,"score":0.7686243057250977},{"id":"https://openalex.org/C103423482","wikidata":"https://www.wikidata.org/wiki/Q552515","display_name":"Competitive intelligence","level":2,"score":0.7470777034759521},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.7097815275192261},{"id":"https://openalex.org/C2993829149","wikidata":"https://www.wikidata.org/wiki/Q147538","display_name":"Soft drink","level":2,"score":0.6078500151634216},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5753825306892395},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.5009269714355469},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.42567914724349976},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4228728115558624},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3269128203392029},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2708793878555298},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.24187374114990234},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21772855520248413},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.21249711513519287},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1503293514251709},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/besc.2018.8697304","is_oa":false,"landing_page_url":"https://doi.org/10.1109/besc.2018.8697304","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1587177350","https://openalex.org/W1920307802","https://openalex.org/W1978712750","https://openalex.org/W1989343098","https://openalex.org/W1998511687","https://openalex.org/W2009428535","https://openalex.org/W2015186536","https://openalex.org/W2082401566","https://openalex.org/W2097936068","https://openalex.org/W2117389080","https://openalex.org/W2124142520","https://openalex.org/W2164195112","https://openalex.org/W2168681504","https://openalex.org/W2171468534","https://openalex.org/W2187806571","https://openalex.org/W2271153056","https://openalex.org/W2388220401","https://openalex.org/W2616728312","https://openalex.org/W2898242212","https://openalex.org/W4205184193","https://openalex.org/W4231210233","https://openalex.org/W6635288863","https://openalex.org/W6677244955","https://openalex.org/W6686473028"],"related_works":["https://openalex.org/W3118384187","https://openalex.org/W4399025536","https://openalex.org/W3179715452","https://openalex.org/W4399548833","https://openalex.org/W3096293210","https://openalex.org/W2386678430","https://openalex.org/W1771709670","https://openalex.org/W2014625937","https://openalex.org/W3198257729","https://openalex.org/W4207066172"],"abstract_inverted_index":{"On":[0],"social":[1,127],"media":[2,128],"websites,":[3],"there":[4,31],"is":[5,12],"a":[6,21,33,61,95],"huge":[7],"amount":[8],"of":[9,23,28,35,39,46,79,82,101,104],"data":[10,48],"that":[11],"available":[13],"for":[14,120],"free":[15],"and":[16,54,68,90,106,115],"can":[17],"be":[18],"used":[19],"in":[20],"variety":[22,34],"ways.":[24],"For":[25],"the":[26,76,107,121],"case":[27,58],"competitive":[29,129],"intelligence,":[30],"are":[32],"ways":[36],"like":[37],"analysis":[38,45,53,70],"user-generated":[40],"content":[41,78],"as":[42,44],"well":[43],"competitor's":[47],"through":[49],"text":[50,66],"mining,":[51],"sentiment":[52,69],"quantitative":[55],"analysis.":[56],"This":[57],"study":[59],"applies":[60],"verified":[62],"framework":[63],"based":[64],"on":[65,71],"mining":[67],"this":[72],"problem":[73],"to":[74,123],"analyze":[75],"twitter":[77],"three":[80],"giants":[81],"soft":[83],"drink":[84],"industry":[85],"namely":[86],"Coca":[87],"Cola,":[88],"Pepsi":[89],"Fanta.":[91],"There":[92],"has":[93],"been":[94,118],"deep":[96],"relationship":[97],"found":[98],"among":[99],"number":[100],"tweets,":[102],"nature":[103],"tweets":[105],"customer":[108],"engagement":[109],"recorded":[110],"respectively.":[111],"The":[112],"potential":[113],"implications":[114],"suggestions":[116],"have":[117],"discussed":[119],"companies":[122],"better":[124],"develop":[125],"their":[126],"intelligence":[130],"model.":[131]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-06-19T17:40:00.097472","created_date":"2025-10-10T00:00:00"}