{"id":"https://openalex.org/W4392940985","doi":"https://doi.org/10.1109/bcd57833.2023.10466349","title":"A Study on the Effect of Fashion Influencer Characteristics on World of Mouth Intention","display_name":"A Study on the Effect of Fashion Influencer Characteristics on World of Mouth Intention","publication_year":2023,"publication_date":"2023-12-14","ids":{"openalex":"https://openalex.org/W4392940985","doi":"https://doi.org/10.1109/bcd57833.2023.10466349"},"language":"en","primary_location":{"id":"doi:10.1109/bcd57833.2023.10466349","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/bcd57833.2023.10466349","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE/ACIS 8th International Conference on Big Data, Cloud Computing, and Data Science (BCD)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5094188131","display_name":"Misook Han","orcid":null},"institutions":[{"id":"https://openalex.org/I141371507","display_name":"Soongsil University","ror":"https://ror.org/017xnm587","country_code":"KR","type":"education","lineage":["https://openalex.org/I141371507"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Misook Han","raw_affiliation_strings":["Soongsil University,Graduate School of Projett Management,Seoul,Korea","Graduate School of Projett Management, Soongsil University, Seoul, Korea"],"affiliations":[{"raw_affiliation_string":"Soongsil University,Graduate School of Projett Management,Seoul,Korea","institution_ids":["https://openalex.org/I141371507"]},{"raw_affiliation_string":"Graduate School of Projett Management, Soongsil University, Seoul, Korea","institution_ids":["https://openalex.org/I141371507"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051540411","display_name":"Jong-Woo Park","orcid":"https://orcid.org/0000-0002-7197-0069"},"institutions":[{"id":"https://openalex.org/I141371507","display_name":"Soongsil University","ror":"https://ror.org/017xnm587","country_code":"KR","type":"education","lineage":["https://openalex.org/I141371507"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jongwoo Park","raw_affiliation_strings":["Soongsil University,Business Administration,Seoul,Korea","Business Administration, Soongsil University, Seoul, Korea"],"affiliations":[{"raw_affiliation_string":"Soongsil University,Business Administration,Seoul,Korea","institution_ids":["https://openalex.org/I141371507"]},{"raw_affiliation_string":"Business Administration, Soongsil University, Seoul, Korea","institution_ids":["https://openalex.org/I141371507"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5094188131"],"corresponding_institution_ids":["https://openalex.org/I141371507"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.31236502,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":null,"first_page":"388","last_page":"391"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.26649999618530273,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.26649999618530273,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13627","display_name":"Cultural and Educational Studies","score":0.11289999634027481,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4853486120700836},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4033866822719574}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4853486120700836},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4033866822719574}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/bcd57833.2023.10466349","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/bcd57833.2023.10466349","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE/ACIS 8th International Conference on Big Data, Cloud Computing, and Data Science (BCD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","score":0.550000011920929,"id":"https://metadata.un.org/sdg/5"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W115101980","https://openalex.org/W1578113097","https://openalex.org/W1591806103","https://openalex.org/W2000312911","https://openalex.org/W2084399600","https://openalex.org/W2101369668","https://openalex.org/W2417657966","https://openalex.org/W3121604709","https://openalex.org/W3136123759","https://openalex.org/W4298866020","https://openalex.org/W4368249291","https://openalex.org/W6604735922"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W4391913857","https://openalex.org/W2350741829","https://openalex.org/W2530322880"],"abstract_inverted_index":{"This":[0],"study":[1,250],"attempted":[2],"to":[3,23,91,110,122,177,252],"examine":[4],"the":[5,28,37,71,74,137,211,264],"effect":[6,95,114,125,151,181,200,213,232,247],"of":[7,70,76,139,214],"fashion":[8,56,77,140,215,258,261],"influencer":[9,78],"attributes":[10,75,138],"on":[11,46,96,115,126,152,182,201,233],"consumers'":[12],"purchase":[13,116,130,153,167,183,205,228],"intention,":[14,117],"whether":[15],"consumers":[16,48],"who":[17,49,52],"purchased":[18,55],"their":[19,59],"recommended":[20],"products":[21,57],"intend":[22],"continuously":[24],"share":[25],"and":[26,33,54,61,85,87,99,105,118,146,155,169,188,221,237,266],"use":[27],"information":[29],"provided":[30],"by":[31,209],"them,":[32],"what":[34],"factors":[35],"are":[36],"factors.":[38],"To":[39],"this":[40],"end,":[41],"a":[42,68,93,112,149,179],"survey":[43],"was":[44,63,134,160,175,194,198,207,225,244],"conducted":[45],"426":[47],"had":[50,148,230],"influencers":[51,262],"subscribed":[53],"through":[58,65,129],"activities,":[60],"hypothesis":[62],"verified":[64,208],"statistical":[66],"analysis.As":[67],"result":[69],"study,":[72],"first,":[73],"were":[79,89,108,120],"classified":[80],"into":[81],"attractiveness,":[82,144,217,234],"reliability,":[83,145,218,235],"expertise,":[84,219],"information,":[86,147,220,236],"they":[88,119],"found":[90,109,121,135,161,176,195,226],"have":[92,111,123,178],"significant":[94,113,150,180],"brand":[97,103,186],"attachment":[98,104,187],"customer":[100,106,189],"satisfaction.":[101],"Second,":[102],"satisfaction":[107,190],"an":[124],"WOM":[127,156,170,202,222,238],"intention":[128,154,168,184,206,229],"intention.":[131,157,171,203,223],"Third,":[132],"it":[133,159,193],"that":[136,162,196,227,269],"influencer,":[141],"such":[142],"as":[143],"However,":[158],"expertise":[163],"did":[164],"not":[165],"affect":[166],"In":[172],"addition,":[173],"professionalism":[174],"when":[185],"mediated,":[191],"but":[192,242],"there":[197,243],"no":[199,245],"Finally,":[204],"verifying":[210],"mediating":[212,231,246],"influencer's":[216,240],"It":[224],"among":[239],"attributes,":[241],"in":[248,263],"expertise.This":[249],"aims":[251],"present":[253],"important":[254],"basic":[255],"data":[256],"for":[257,273],"marketing":[259,267],"using":[260],"future":[265],"plans":[268],"can":[270],"be":[271],"used":[272],"efficient":[274],"consumer":[275],"management.":[276]},"counts_by_year":[],"updated_date":"2026-03-03T08:47:05.690250","created_date":"2025-10-10T00:00:00"}