{"id":"https://openalex.org/W3098952042","doi":"https://doi.org/10.1109/asonam49781.2020.9381309","title":"Characterising and Detecting Sponsored Influencer Posts on Instagram","display_name":"Characterising and Detecting Sponsored Influencer Posts on Instagram","publication_year":2020,"publication_date":"2020-12-07","ids":{"openalex":"https://openalex.org/W3098952042","doi":"https://doi.org/10.1109/asonam49781.2020.9381309","mag":"3098952042"},"language":"en","primary_location":{"id":"doi:10.1109/asonam49781.2020.9381309","is_oa":false,"landing_page_url":"https://doi.org/10.1109/asonam49781.2020.9381309","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2011.05757","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066326467","display_name":"Koosha Zarei","orcid":"https://orcid.org/0000-0002-2402-749X"},"institutions":[{"id":"https://openalex.org/I205703379","display_name":"Institut Mines-T\u00e9l\u00e9com","ror":"https://ror.org/025vp2923","country_code":"FR","type":"facility","lineage":["https://openalex.org/I205703379"]},{"id":"https://openalex.org/I4210145102","display_name":"Institut Polytechnique de Paris","ror":"https://ror.org/042tfbd02","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210145102"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Koosha Zarei","raw_affiliation_strings":["Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","Institut Polytechnique de Paris,Telecom SudParis,France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","institution_ids":["https://openalex.org/I4210145102","https://openalex.org/I205703379"]},{"raw_affiliation_string":"Institut Polytechnique de Paris,Telecom SudParis,France","institution_ids":["https://openalex.org/I4210145102"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081751936","display_name":"Damilola Ibosiola","orcid":"https://orcid.org/0000-0001-5386-9664"},"institutions":[{"id":"https://openalex.org/I166337079","display_name":"Queen Mary University of London","ror":"https://ror.org/026zzn846","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I166337079"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Damilola Ibosiola","raw_affiliation_strings":["Queen Mary University of London, United Kingdom","[Queen Mary University of London, United Kingdom]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Queen Mary University of London, United Kingdom","institution_ids":["https://openalex.org/I166337079"]},{"raw_affiliation_string":"[Queen Mary University of London, United Kingdom]","institution_ids":["https://openalex.org/I166337079"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014176390","display_name":"Reza Farahbakhsh","orcid":"https://orcid.org/0000-0003-3219-3700"},"institutions":[{"id":"https://openalex.org/I205703379","display_name":"Institut Mines-T\u00e9l\u00e9com","ror":"https://ror.org/025vp2923","country_code":"FR","type":"facility","lineage":["https://openalex.org/I205703379"]},{"id":"https://openalex.org/I4210145102","display_name":"Institut Polytechnique de Paris","ror":"https://ror.org/042tfbd02","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210145102"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Reza Farahbakhsh","raw_affiliation_strings":["Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","Institut Polytechnique de Paris,Telecom SudParis,France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","institution_ids":["https://openalex.org/I4210145102","https://openalex.org/I205703379"]},{"raw_affiliation_string":"Institut Polytechnique de Paris,Telecom SudParis,France","institution_ids":["https://openalex.org/I4210145102"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110333298","display_name":"Zafar Gilani","orcid":null},"institutions":[{"id":"https://openalex.org/I166337079","display_name":"Queen Mary University of London","ror":"https://ror.org/026zzn846","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I166337079"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Zafar Gilani","raw_affiliation_strings":["Queen Mary University of London, United Kingdom","[Queen Mary University of London, United Kingdom]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Queen Mary University of London, United Kingdom","institution_ids":["https://openalex.org/I166337079"]},{"raw_affiliation_string":"[Queen Mary University of London, United Kingdom]","institution_ids":["https://openalex.org/I166337079"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063557800","display_name":"Kiran Garimella","orcid":"https://orcid.org/0000-0002-6212-5736"},"institutions":[{"id":"https://openalex.org/I63966007","display_name":"Massachusetts Institute of Technology","ror":"https://ror.org/042nb2s44","country_code":"US","type":"education","lineage":["https://openalex.org/I63966007"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kiran Garimella","raw_affiliation_strings":["Massachusetts Institute of Technology","Massachusetts Institute Of Technology#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massachusetts Institute of Technology","institution_ids":["https://openalex.org/I63966007"]},{"raw_affiliation_string":"Massachusetts Institute Of Technology#TAB#","institution_ids":["https://openalex.org/I63966007"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107205316","display_name":"No\u00ebl Crespi","orcid":"https://orcid.org/0000-0003-2962-192X"},"institutions":[{"id":"https://openalex.org/I205703379","display_name":"Institut Mines-T\u00e9l\u00e9com","ror":"https://ror.org/025vp2923","country_code":"FR","type":"facility","lineage":["https://openalex.org/I205703379"]},{"id":"https://openalex.org/I4210145102","display_name":"Institut Polytechnique de Paris","ror":"https://ror.org/042tfbd02","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210145102"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Noel Crespi","raw_affiliation_strings":["Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","Institut Polytechnique de Paris,Telecom SudParis,France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Polytechnique de Paris, T\u00e9l\u00e9com SudParis France","institution_ids":["https://openalex.org/I4210145102","https://openalex.org/I205703379"]},{"raw_affiliation_string":"Institut Polytechnique de Paris,Telecom SudParis,France","institution_ids":["https://openalex.org/I4210145102"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023313904","display_name":"Gareth Tyson","orcid":"https://orcid.org/0000-0003-3010-791X"},"institutions":[{"id":"https://openalex.org/I166337079","display_name":"Queen Mary University of London","ror":"https://ror.org/026zzn846","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I166337079"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Gareth Tyson","raw_affiliation_strings":["Queen Mary University of London, United Kingdom","[Queen Mary University of London, United Kingdom]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Queen Mary University of London, United Kingdom","institution_ids":["https://openalex.org/I166337079"]},{"raw_affiliation_string":"[Queen Mary University of London, United Kingdom]","institution_ids":["https://openalex.org/I166337079"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":7,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1019,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.86317333,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"327","last_page":"331"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9877879619598389},{"id":"https://openalex.org/keywords/transparency","display_name":"Transparency (behavior)","score":0.6476539373397827},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6369831562042236},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.601750373840332},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5984559059143066},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5062679052352905},{"id":"https://openalex.org/keywords/space","display_name":"Space (punctuation)","score":0.4688713848590851},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.37063533067703247},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.26639142632484436},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11039131879806519},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.08158239722251892},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.08057907223701477}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9877879619598389},{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.6476539373397827},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6369831562042236},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.601750373840332},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5984559059143066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5062679052352905},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.4688713848590851},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37063533067703247},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26639142632484436},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11039131879806519},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.08158239722251892},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.08057907223701477},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1109/asonam49781.2020.9381309","is_oa":false,"landing_page_url":"https://doi.org/10.1109/asonam49781.2020.9381309","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2011.05757","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2011.05757","pdf_url":"https://arxiv.org/pdf/2011.05757","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:3098952042","is_oa":true,"landing_page_url":"http://arxiv.org/pdf/2011.05757.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"arXiv (Cornell University)","raw_type":null},{"id":"pmh:oai:HAL:hal-03044105v1","is_oa":false,"landing_page_url":"https://hal.science/hal-03044105","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ASONAM 2020: IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, Dec 2020, The Hague (virtual), Netherlands. pp.327-331, ⟨10.1109/ASONAM49781.2020.9381309⟩","raw_type":"Conference papers"},{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-158256","is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-158256","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference paper"},{"id":"doi:10.48550/arxiv.2011.05757","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2011.05757","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2011.05757","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2011.05757","pdf_url":"https://arxiv.org/pdf/2011.05757","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W1814023381","https://openalex.org/W1990513740","https://openalex.org/W2167325287","https://openalex.org/W2500557386","https://openalex.org/W2626060699","https://openalex.org/W2753351339","https://openalex.org/W2761019379","https://openalex.org/W2883098649","https://openalex.org/W2910048657","https://openalex.org/W3208629473","https://openalex.org/W4240463746","https://openalex.org/W6638399519","https://openalex.org/W6803112380"],"related_works":["https://openalex.org/W2753351339","https://openalex.org/W2991033309","https://openalex.org/W2945057115","https://openalex.org/W3013347864","https://openalex.org/W3080838067","https://openalex.org/W3015903287","https://openalex.org/W3003366488","https://openalex.org/W3094977459","https://openalex.org/W3170909671","https://openalex.org/W3163242404","https://openalex.org/W3032334047","https://openalex.org/W2934142138","https://openalex.org/W2898902077","https://openalex.org/W2888879863","https://openalex.org/W2890927810","https://openalex.org/W3091769585","https://openalex.org/W2979543490","https://openalex.org/W2962560225","https://openalex.org/W2886929288","https://openalex.org/W3135930934"],"abstract_inverted_index":{"Recent":[0],"years":[1],"have":[2],"seen":[3],"a":[4,33,45,58],"new":[5],"form":[6],"of":[7,39,51,61,64],"advertisement":[8],"campaigns":[9],"emerge:":[10],"those":[11],"involving":[12],"so-called":[13],"social":[14,28],"media":[15,29],"influencers.":[16],"These":[17],"influencers":[18],"accept":[19],"money":[20],"in":[21],"return":[22],"for":[23],"promoting":[24],"products":[25,65],"via":[26],"their":[27,71,80],"feeds.":[30],"We":[31,55],"gather":[32],"large-scale":[34],"Instagram":[35],"dataset":[36],"covering":[37],"thousands":[38],"accounts":[40],"advertising":[41],"products,":[42],"and":[43,74,97],"create":[44],"categorisation":[46],"based":[47],"on":[48,83],"the":[49,62,75],"number":[50],"users":[52],"they":[53,77],"reach.":[54],"then":[56],"provide":[57],"detailed":[59],"analysis":[60],"types":[63],"being":[66],"advertised":[67],"by":[68],"these":[69],"accounts,":[70],"potential":[72],"reach,":[73],"engagement":[76],"receive":[78],"from":[79,95],"followers.":[81],"Based":[82],"our":[84],"findings,":[85],"we":[86],"train":[87],"machine":[88],"learning":[89],"models":[90],"to":[91],"distinguish":[92],"sponsored":[93,104],"content":[94],"non-sponsored,":[96],"identify":[98],"cases":[99],"where":[100],"people":[101],"are":[102],"generating":[103],"posts":[105],"without":[106],"labelling":[107],"them.":[108]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}