{"id":"https://openalex.org/W4415004455","doi":"https://doi.org/10.1109/acit65614.2025.11185638","title":"Fuzzy Analysis of Customer Loyalty of a Pharmacy Network as a Method for Making Marketing Decisions","display_name":"Fuzzy Analysis of Customer Loyalty of a Pharmacy Network as a Method for Making Marketing Decisions","publication_year":2025,"publication_date":"2025-09-17","ids":{"openalex":"https://openalex.org/W4415004455","doi":"https://doi.org/10.1109/acit65614.2025.11185638"},"language":"en","primary_location":{"id":"doi:10.1109/acit65614.2025.11185638","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit65614.2025.11185638","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 15th International Conference on Advanced Computer Information Technologies (ACIT)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115834754","display_name":"Yuliia Kravchuk","orcid":null},"institutions":[{"id":"https://openalex.org/I200280692","display_name":"Lviv University","ror":"https://ror.org/01s7y5e82","country_code":"UA","type":"education","lineage":["https://openalex.org/I200280692"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"Yuliia Kravchuk","raw_affiliation_strings":["Ivan Franko National University of Lviv,Dept. Marketing,Lviv,Ukraine"],"affiliations":[{"raw_affiliation_string":"Ivan Franko National University of Lviv,Dept. Marketing,Lviv,Ukraine","institution_ids":["https://openalex.org/I200280692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006754178","display_name":"Vasyl Pryimak","orcid":"https://orcid.org/0000-0002-6525-7988"},"institutions":[{"id":"https://openalex.org/I200280692","display_name":"Lviv University","ror":"https://ror.org/01s7y5e82","country_code":"UA","type":"education","lineage":["https://openalex.org/I200280692"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Vasyl Pryimak","raw_affiliation_strings":["Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine"],"affiliations":[{"raw_affiliation_string":"Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine","institution_ids":["https://openalex.org/I200280692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012424226","display_name":"Olga Holubnyk","orcid":null},"institutions":[{"id":"https://openalex.org/I200280692","display_name":"Lviv University","ror":"https://ror.org/01s7y5e82","country_code":"UA","type":"education","lineage":["https://openalex.org/I200280692"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Olga Holubnyk","raw_affiliation_strings":["Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine"],"affiliations":[{"raw_affiliation_string":"Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine","institution_ids":["https://openalex.org/I200280692"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011567935","display_name":"Andrii Hrytsaiko","orcid":null},"institutions":[{"id":"https://openalex.org/I200280692","display_name":"Lviv University","ror":"https://ror.org/01s7y5e82","country_code":"UA","type":"education","lineage":["https://openalex.org/I200280692"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Andrii Hrytsaiko","raw_affiliation_strings":["Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine"],"affiliations":[{"raw_affiliation_string":"Ivan Franko National University of Lviv,Dept. Information Systems in Management,Lviv,Ukraine","institution_ids":["https://openalex.org/I200280692"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5115834754"],"corresponding_institution_ids":["https://openalex.org/I200280692"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.37786745,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"436","last_page":"442"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.7294999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.7294999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14175","display_name":"Intuitionistic Fuzzy Systems Applications","score":0.640500009059906,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6363999843597412,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.5350000262260437},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.512499988079071},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"Customer satisfaction","score":0.5080999732017517},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.5077999830245972},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.40529999136924744},{"id":"https://openalex.org/keywords/pharmacy","display_name":"Pharmacy","score":0.38089999556541443},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.3391999900341034},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.32519999146461487}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.664900004863739},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.552299976348877},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5350000262260437},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.512499988079071},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5080999732017517},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.5077999830245972},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.40529999136924744},{"id":"https://openalex.org/C104863432","wikidata":"https://www.wikidata.org/wiki/Q614304","display_name":"Pharmacy","level":2,"score":0.38089999556541443},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35690000653266907},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.3391999900341034},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.32519999146461487},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.32019999623298645},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.3116999864578247},{"id":"https://openalex.org/C42011625","wikidata":"https://www.wikidata.org/wiki/Q1055058","display_name":"Fuzzy set","level":3,"score":0.29820001125335693},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.29750001430511475},{"id":"https://openalex.org/C2781419290","wikidata":"https://www.wikidata.org/wiki/Q5254772","display_name":"Pharmaceutical marketing","level":3,"score":0.28949999809265137},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.2881999909877777},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.2791000008583069},{"id":"https://openalex.org/C2778738759","wikidata":"https://www.wikidata.org/wiki/Q1187656","display_name":"Fast-moving consumer goods","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.273499995470047},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.2727999985218048},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.26330000162124634},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.2558000087738037}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/acit65614.2025.11185638","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit65614.2025.11185638","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 15th International Conference on Advanced Computer Information Technologies (ACIT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"The":[0,39,90,153],"dynamics":[1],"of":[2,4,34,36,41,50,52,61,66,87,100,102,114,122,124,136,171,188,195,209,217],"consumption":[3],"various":[5],"medical":[6],"products":[7],"by":[8],"the":[9,16,32,47,58,64,67,79,93,98,107,112,119,125,134,144,150,166,172,182,191,196,202,205,230,239],"world's":[10],"population":[11],"and":[12,77,104,110,139,163,193,214,234],"high":[13],"competition":[14],"in":[15,57,106],"pharmaceutical":[17,23,37,108],"market":[18],"make":[19],"it":[20],"urgent":[21],"for":[22,159],"chains":[24],"to":[25,30,45,83,132,142,149,184,190,221,228],"develop":[26],"new":[27],"marketing":[28,232],"strategies":[29],"improve":[31],"loyalty":[33,99,148,164,189,211],"consumers":[35,101],"products.":[38],"purpose":[40],"this":[42,88],"work":[43],"was":[44],"study":[46],"consumer":[48,161,223],"preferences":[49,72],"customers":[51,123],"a":[53,115,156,215],"selected":[54],"pharmacy":[55,126,151,197,240],"chain":[56,127,198],"Ukrainian":[59],"city":[60],"Lviv,":[62],"considering":[63],"vagueness":[65],"primary":[68,94],"information":[69],"about":[70,181],"these":[71],"obtained":[73],"during":[74],"their":[75,186],"survey":[76,116],"using":[78,165],"Matlab":[80],"computer":[81],"system":[82,216],"perform":[84],"numerical":[85],"analysis":[86],"information.":[89],"authors":[91],"identify":[92],"factors":[95],"that":[96],"characterize":[97],"goods":[103,192],"services":[105,194],"industry":[109],"present":[111],"results":[113],"based":[117,178],"on":[118,179,201],"developed":[120],"questionnaire":[121],"Biomed.":[128,199],"It":[129],"is":[130,212,219],"proposed":[131,220],"apply":[133],"theory":[135],"fuzzy":[137,140,157],"sets":[138],"logic":[141],"calculate":[143,185],"integral":[145],"indicator":[146],"\"Consumer":[147],"chain\".":[152],"paper":[154],"builds":[155],"model":[158],"assessing":[160],"behaviour":[162],"Fuzzy":[167],"Logic":[168],"Toolbox":[169],"module":[170],"MATLAB":[173],"application":[174],"package,":[175],"which":[176,225],"allows,":[177],"data":[180],"consumer,":[183],"degree":[187],"Based":[200],"research":[203],"conducted,":[204],"average":[206],"overall":[207],"level":[208],"customer":[210,236],"estimated,":[213],"measures":[218],"increase":[222],"loyalty,":[224],"will":[226],"contribute":[227],"improving":[229],"company's":[231],"decisions":[233],"increasing":[235],"satisfaction":[237],"with":[238],"chain.":[241]},"counts_by_year":[],"updated_date":"2026-03-07T16:01:11.037858","created_date":"2025-10-10T00:00:00"}
