{"id":"https://openalex.org/W4392931525","doi":"https://doi.org/10.1109/acit58888.2023.10453836","title":"The Impact of Marketing Artificial Intelligence (MAI) Tools On the Customer Buying Decision - Jordan","display_name":"The Impact of Marketing Artificial Intelligence (MAI) Tools On the Customer Buying Decision - Jordan","publication_year":2023,"publication_date":"2023-12-06","ids":{"openalex":"https://openalex.org/W4392931525","doi":"https://doi.org/10.1109/acit58888.2023.10453836"},"language":"en","primary_location":{"id":"doi:10.1109/acit58888.2023.10453836","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit58888.2023.10453836","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 24th International Arab Conference on Information Technology (ACIT)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5094186357","display_name":"Sameer M. Khodeer","orcid":null},"institutions":[{"id":"https://openalex.org/I153687341","display_name":"Zarqa University","ror":"https://ror.org/01wf1es90","country_code":"JO","type":"education","lineage":["https://openalex.org/I153687341"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Sameer M. Khodeer","raw_affiliation_strings":["Zarqa University,Marketing Department,Jordan","Marketing Department, Zarqa University, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zarqa University,Marketing Department,Jordan","institution_ids":["https://openalex.org/I153687341"]},{"raw_affiliation_string":"Marketing Department, Zarqa University, Jordan","institution_ids":["https://openalex.org/I153687341"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085809268","display_name":"Mustafa S. Al-Shaikh","orcid":"https://orcid.org/0000-0003-1182-8818"},"institutions":[{"id":"https://openalex.org/I153687341","display_name":"Zarqa University","ror":"https://ror.org/01wf1es90","country_code":"JO","type":"education","lineage":["https://openalex.org/I153687341"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Mustafa S. Al-shaikh","raw_affiliation_strings":["Zarqa University,Marketing Department,Jordan","Marketing Department, Zarqa University, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Zarqa University,Marketing Department,Jordan","institution_ids":["https://openalex.org/I153687341"]},{"raw_affiliation_string":"Marketing Department, Zarqa University, Jordan","institution_ids":["https://openalex.org/I153687341"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I153687341"],"apc_list":null,"apc_paid":null,"fwci":0.9719,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.79039209,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9783999919891357,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9783999919891357,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9781000018119812,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6459600329399109},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5623234510421753},{"id":"https://openalex.org/keywords/marketing-and-artificial-intelligence","display_name":"Marketing and artificial intelligence","score":0.4282018840312958},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3644081652164459},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.35567110776901245},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.18450665473937988},{"id":"https://openalex.org/keywords/intelligent-decision-support-system","display_name":"Intelligent decision support system","score":0.13862371444702148}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6459600329399109},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5623234510421753},{"id":"https://openalex.org/C44464901","wikidata":"https://www.wikidata.org/wiki/Q6770893","display_name":"Marketing and artificial intelligence","level":3,"score":0.4282018840312958},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3644081652164459},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.35567110776901245},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.18450665473937988},{"id":"https://openalex.org/C56397880","wikidata":"https://www.wikidata.org/wiki/Q6044094","display_name":"Intelligent decision support system","level":2,"score":0.13862371444702148}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/acit58888.2023.10453836","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit58888.2023.10453836","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 24th International Arab Conference on Information Technology (ACIT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.5600000023841858,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W3036304768","https://openalex.org/W3176486151","https://openalex.org/W3181006474","https://openalex.org/W3196658819","https://openalex.org/W4245715622","https://openalex.org/W4309714566","https://openalex.org/W4309969481"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"This":[0,137],"study":[1,4,34,80,152],"aims":[2],"to":[3],"the":[5,8,15,24,29,36,42,47,61,68,78,95,103,107,112,115,140,154,170],"impact":[6,168],"of":[7,86,156],"marketing":[9,158],"artificial":[10],"intelligence":[11],"tools":[12,160],"represented":[13],"by":[14],"chatbots,":[16],"voice":[17],"search,":[18,20],"visual":[19,92],"predictive":[21],"analytics":[22],"and":[23,60,77,118,166],"customer":[25,30,171],"profile":[26],"building":[27],"on":[28,41,169],"buying":[31,48,172],"decision.":[32,173],"The":[33,64,88,125,151],"examined":[35],"independent":[37],"variable":[38,66],"dimensions":[39,44],"based":[40],"five":[43],"that":[45,91,100,128,139],"reflect":[46],"decision":[49],"process":[50],"stages;":[51],"Need":[52],"Recognition,":[53],"Information":[54],"Collection,":[55],"Alternatives":[56,58],"Evaluation,":[57],"Selection":[59],"Buying":[62,70,109,149],"Decision.":[63,71,110,150],"dependent":[65],"is":[67,119],"Customer":[69,108,148],"Google":[72],"form":[73],"questionnaire":[74],"was":[75,81],"designed":[76],"sample":[79],"selected":[82],"from":[83],"a":[84,122,132],"group":[85],"(403).":[87],"results":[89],"show":[90],"research":[93],"had":[94],"highest":[96,104],"mean,":[97],"which":[98],"means":[99],"it":[101,162],"has":[102,143],"role":[105,145],"in":[106,147],"whereas,":[111],"chatbots":[113],"scored":[114,131],"lowest":[116],"mean":[117,134],"classified":[120],"within":[121],"medium":[123],"level.":[124],"result":[126],"showed":[127],"MAI":[129,141],"Tools":[130,142],"high":[133,144],"level":[135,146],"(3.83).":[136],"proved":[138],"recommends":[153],"use":[155],"these":[157],"AI":[159],"since":[161],"revealed":[163],"their":[164],"strong":[165],"positive":[167]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
