{"id":"https://openalex.org/W4205474446","doi":"https://doi.org/10.1109/acit53391.2021.9677097","title":"A Study of Factors influencing eWoM Credibility among Millennials: A Case Study of Chennai City","display_name":"A Study of Factors influencing eWoM Credibility among Millennials: A Case Study of Chennai City","publication_year":2021,"publication_date":"2021-12-21","ids":{"openalex":"https://openalex.org/W4205474446","doi":"https://doi.org/10.1109/acit53391.2021.9677097"},"language":"en","primary_location":{"id":"doi:10.1109/acit53391.2021.9677097","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit53391.2021.9677097","pdf_url":null,"source":{"id":"https://openalex.org/S4363608487","display_name":"2021 22nd International Arab Conference on Information Technology (ACIT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 22nd International Arab Conference on Information Technology (ACIT)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038516892","display_name":"R. Suresh Babu","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"R. Suresh Babu","raw_affiliation_strings":["Department of Commerce, Sir Theagaraya College, Chennai"],"affiliations":[{"raw_affiliation_string":"Department of Commerce, Sir Theagaraya College, Chennai","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020615442","display_name":"Nishad Nawaz","orcid":"https://orcid.org/0000-0003-4781-7993"},"institutions":[{"id":"https://openalex.org/I4210156733","display_name":"Kingdom University","ror":"https://ror.org/04g3hr176","country_code":"BH","type":"education","lineage":["https://openalex.org/I4210156733"]}],"countries":["BH"],"is_corresponding":false,"raw_author_name":"Nishad Nawaz","raw_affiliation_strings":["Department of Business Management, College of Business Administration, Kingdom University, Bahrain"],"affiliations":[{"raw_affiliation_string":"Department of Business Management, College of Business Administration, Kingdom University, Bahrain","institution_ids":["https://openalex.org/I4210156733"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091741955","display_name":"Vijayakumar Gajenderan","orcid":"https://orcid.org/0000-0002-0513-0010"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vijayakumar Gajenderan","raw_affiliation_strings":["Department of Commerce, Sir Theagaraya College, Chennai"],"affiliations":[{"raw_affiliation_string":"Department of Commerce, Sir Theagaraya College, Chennai","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5038516892"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.30793525,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9901000261306763,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9886000156402588,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.9583585262298584},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.5806674361228943},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5165880918502808},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4742409586906433},{"id":"https://openalex.org/keywords/data-collection","display_name":"Data collection","score":0.4429696798324585},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.4389909505844116},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.42347851395606995},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.16574785113334656},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1597658395767212},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09946832060813904},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.0815383791923523}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.9583585262298584},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5806674361228943},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5165880918502808},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4742409586906433},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4429696798324585},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.4389909505844116},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42347851395606995},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16574785113334656},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1597658395767212},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09946832060813904},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0815383791923523},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/acit53391.2021.9677097","is_oa":false,"landing_page_url":"https://doi.org/10.1109/acit53391.2021.9677097","pdf_url":null,"source":{"id":"https://openalex.org/S4363608487","display_name":"2021 22nd International Arab Conference on Information Technology (ACIT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 22nd International Arab Conference on Information Technology (ACIT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/11","score":0.7400000095367432,"display_name":"Sustainable cities and communities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W347860109","https://openalex.org/W1017789738","https://openalex.org/W1989253803","https://openalex.org/W2029186508","https://openalex.org/W2048108092","https://openalex.org/W2051605196","https://openalex.org/W2058124215","https://openalex.org/W2065360753","https://openalex.org/W2085756167","https://openalex.org/W2126164365","https://openalex.org/W2131821896","https://openalex.org/W2167325287","https://openalex.org/W2325132861","https://openalex.org/W2438911282","https://openalex.org/W2516188997","https://openalex.org/W2605483535","https://openalex.org/W2741009737","https://openalex.org/W2758264485","https://openalex.org/W2785783703","https://openalex.org/W2807660517","https://openalex.org/W2943178832","https://openalex.org/W2970682063","https://openalex.org/W2991991941","https://openalex.org/W3007919901","https://openalex.org/W3008595892","https://openalex.org/W3010776840","https://openalex.org/W3026897630","https://openalex.org/W3037217177","https://openalex.org/W3093373623","https://openalex.org/W4254463256","https://openalex.org/W6611707466","https://openalex.org/W6718496125","https://openalex.org/W6742352770"],"related_works":["https://openalex.org/W2157392583","https://openalex.org/W1979763405","https://openalex.org/W2145328588","https://openalex.org/W1990967836","https://openalex.org/W2006620598","https://openalex.org/W4214867582","https://openalex.org/W2472322438","https://openalex.org/W2085477019","https://openalex.org/W1996187505","https://openalex.org/W1974995996"],"abstract_inverted_index":{"The":[0,14,24,43,75,113],"study's":[1],"purpose":[2],"is":[3,16,51],"examining":[4],"whether":[5],"the":[6,9,12,29,48,54,97,104,110,124,128,131,141,148],"factors":[7,122],"influencing":[8],"Credibility":[10,126,165],"among":[11,127,166],"Millennial.":[13,129],"study":[15],"used":[17,108],"in":[18,32,72],"both":[19],"primary":[20],"&":[21,154],"secondary":[22,25],"data.":[23],"data":[26,45],"obtained":[27],"from":[28,47,66],"earlier":[30],"publications":[31],"research":[33],"papers,":[34],"magazines,":[35],"articles,":[36],"and":[37,83,103,157,160],"textbooks":[38],"related":[39,143],"to":[40,138,144],"eWoM":[41,55,125,145,164],"Credibility.":[42,56],"Primary":[44],"accumulated":[46],"Millennial":[49],"who":[50],"aware":[52],"of":[53,62,69,87,121],"Data":[57],"collected":[58],"with":[59],"proper":[60],"development":[61],"a":[63,67,118],"structured":[64],"survey":[65],"sample":[68],"1000":[70,88],"Millennials":[71,76],"Chennai":[73,81],"city.":[74],"were":[77],"chosen":[78],"randomly":[79],"throughout":[80],"city":[82],"different":[84],"Sectors.":[85],"Out":[86],"responses,":[89],"217":[90],"responses":[91,101,107],"are":[92],"not":[93],"adequately":[94],"filled":[95],"by":[96],"millennial.":[98],"Therefore":[99],"these":[100],"rejected,":[102],"rest":[105],"783":[106],"for":[109],"final":[111],"study.":[112],"regression":[114],"model":[115,132],"results":[116],"explain":[117],"significant":[119],"influence":[120,163],"towards":[123],"Whereas,":[130],"overall":[133],"its":[134],"predictors":[135],"extremely":[136],"strong":[137],"give":[139],"details":[140],"variability":[142],"credibility.":[146],"Overall,":[147],"factors,":[149],"namely":[150],"Quality,":[151],"Polarity,":[152],"Logic":[153],"Articulation,":[155],"Sources,":[156],"Prior":[158],"Knowledge,":[159],"Expertise,":[161],"significantly":[162],"Millennials.":[167]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}