{"id":"https://openalex.org/W7165399922","doi":"https://doi.org/10.1109/access.2026.3705663","title":"Understanding Continuous Use Intention of Generative Artificial Intelligence Among Chinese Undergraduates: Evidence Integrating AI Literacy, TAM, and UTAUT","display_name":"Understanding Continuous Use Intention of Generative Artificial Intelligence Among Chinese Undergraduates: Evidence Integrating AI Literacy, TAM, and UTAUT","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7165399922","doi":"https://doi.org/10.1109/access.2026.3705663"},"language":"en","primary_location":{"id":"doi:10.1109/access.2026.3705663","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3705663","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2026.3705663","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5123354130","display_name":"Houyu Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210117337","display_name":"Neijiang Normal University","ror":"https://ror.org/02bc8tz70","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210117337"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Houyu Wu","raw_affiliation_strings":["School of Artificial Intelligence, Neijiang Normal University, Neijiang, China"],"raw_orcid":"https://orcid.org/0009-0005-5854-0266","affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence, Neijiang Normal University, Neijiang, China","institution_ids":["https://openalex.org/I4210117337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5123350877","display_name":"Haiyang Ni","orcid":null},"institutions":[{"id":"https://openalex.org/I40798026","display_name":"Nilai University","ror":"https://ror.org/037zqsm37","country_code":"MY","type":"education","lineage":["https://openalex.org/I40798026"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Haiyang Ni","raw_affiliation_strings":["Graduate School of Business, Nilai University, Negeri Sembilan, Nilai, Malaysia"],"raw_orcid":"https://orcid.org/0009-0007-9823-6861","affiliations":[{"raw_affiliation_string":"Graduate School of Business, Nilai University, Negeri Sembilan, Nilai, Malaysia","institution_ids":["https://openalex.org/I40798026"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5130272190","display_name":"Jiaqi He","orcid":null},"institutions":[{"id":"https://openalex.org/I902764099","display_name":"SEGi University","ror":"https://ror.org/05crr5s63","country_code":"MY","type":"education","lineage":["https://openalex.org/I902764099"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Jiaqi He","raw_affiliation_strings":["Faculty of Education, Languages, Psychology and Music, SEGi University, Selangor, Petaling Jaya, Malaysia"],"raw_orcid":"https://orcid.org/0009-0005-7750-8544","affiliations":[{"raw_affiliation_string":"Faculty of Education, Languages, Psychology and Music, SEGi University, Selangor, Petaling Jaya, Malaysia","institution_ids":["https://openalex.org/I902764099"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109082326","display_name":"Eng Hoe Wee","orcid":null},"institutions":[{"id":"https://openalex.org/I902764099","display_name":"SEGi University","ror":"https://ror.org/05crr5s63","country_code":"MY","type":"education","lineage":["https://openalex.org/I902764099"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Eng Hoe Wee","raw_affiliation_strings":["Faculty of Education, Languages, Psychology and Music, SEGi University, Selangor, Petaling Jaya, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-7046-1820","affiliations":[{"raw_affiliation_string":"Faculty of Education, Languages, Psychology and Music, SEGi University, Selangor, Petaling Jaya, Malaysia","institution_ids":["https://openalex.org/I902764099"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.75707547,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":null,"first_page":"95344","last_page":"95359"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.46050000190734863,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.46050000190734863,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.22050000727176666,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.04899999871850014,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/applications-of-artificial-intelligence","display_name":"Applications of artificial intelligence","score":0.3479999899864197},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.3337000012397766},{"id":"https://openalex.org/keywords/generative-model","display_name":"Generative model","score":0.32089999318122864},{"id":"https://openalex.org/keywords/artificial-neural-network","display_name":"Artificial neural network","score":0.2874999940395355}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6460000276565552},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.6200000047683716},{"id":"https://openalex.org/C157170001","wikidata":"https://www.wikidata.org/wiki/Q4781507","display_name":"Applications of artificial intelligence","level":2,"score":0.3479999899864197},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.3337000012397766},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.32339999079704285},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.32089999318122864},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.2874999940395355},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.25769999623298645},{"id":"https://openalex.org/C188353592","wikidata":"https://www.wikidata.org/wiki/Q450586","display_name":"Expectancy theory","level":2,"score":0.23330000042915344},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.22370000183582306}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2026.3705663","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3705663","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:622454a9f4ad4e9fa86fceac02779345","is_oa":false,"landing_page_url":"https://doaj.org/article/622454a9f4ad4e9fa86fceac02779345","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 14, Pp 95344-95359 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2026.3705663","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3705663","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality Education","score":0.8799681663513184,"id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Despite":[0],"the":[1,12,39,44,81,97,102,109,167,187],"rapid":[2],"proliferation":[3],"of":[4,47,51,65,101,108,146,160],"Generative":[5],"Artificial":[6],"Intelligence":[7],"(GenAI)":[8],"in":[9,111,197],"higher":[10,191],"education,":[11],"complex":[13],"mechanisms":[14],"underlying":[15],"students&#x2019;":[16],"sustained":[17],"engagement":[18],"beyond":[19],"initial":[20],"adoption":[21],"remain":[22],"underexplored.":[23],"To":[24],"address":[25],"this":[26,29,164],"theoretical":[27],"gap,":[28],"study":[30],"develops":[31],"and":[32,49,54,117,122,136,143,194,205,216],"empirically":[33],"validates":[34],"an":[35],"integrated":[36,103],"model":[37,83],"synthesizing":[38],"Technology":[40,52],"Acceptance":[41,48],"Model":[42],"(TAM),":[43],"Unified":[45],"Theory":[46],"Use":[50,62],"(UTAUT),":[53],"AI":[55],"Literacy":[56],"(AIL)":[57],"to":[58,181,201,220],"elucidate":[59],"undergraduates&#x2019;":[60,161],"Continuous":[61],"Intention":[63],"(CUI)":[64],"GenAI.":[66],"Drawing":[67],"upon":[68],"quantitative":[69],"data":[70],"collected":[71],"from":[72],"397":[73],"Chinese":[74,190],"undergraduates":[75],"via":[76],"a":[77,129,175],"purposive":[78],"online":[79],"survey,":[80],"conceptual":[82],"was":[84],"evaluated":[85],"using":[86],"partial":[87],"least":[88],"squares":[89],"structural":[90],"equation":[91],"modeling":[92],"(PLS-SEM).":[93],"The":[94],"findings":[95],"demonstrate":[96],"robust":[98],"predictive":[99],"capacity":[100],"framework,":[104],"accounting":[105],"for":[106,189],"55.8%":[107],"variance":[110],"CUI.":[112,162],"Specifically,":[113],"both":[114,140],"institutional":[115],"support":[116],"facilitating":[118],"conditions":[119],"are":[120],"significantly":[121],"positively":[123,137],"associated":[124,138],"with":[125,139],"AIL.":[126],"Functioning":[127],"as":[128,156,174],"critical":[130],"mediating":[131],"mechanism,":[132],"AIL":[133,173,210],"is":[134],"subsequently":[135],"perceived":[141,144],"usefulness":[142],"ease":[145],"use.":[147],"Furthermore,":[148],"these":[149],"technological":[150],"perceptions,":[151],"alongside":[152],"social":[153],"influence,":[154],"emerge":[155],"significant":[157],"positive":[158],"predictors":[159],"Theoretically,":[163],"research":[165],"extends":[166],"technology":[168],"acceptance":[169],"literature":[170],"by":[171],"operationalizing":[172],"central":[176],"mediator":[177],"linking":[178],"environmental":[179],"antecedents":[180],"user":[182],"perceptions.":[183],"Practically,":[184],"it":[185],"highlights":[186],"necessity":[188],"education":[192],"institutions,":[193],"potentially":[195],"those":[196],"comparable":[198],"policy":[199],"contexts,":[200],"provide":[202],"comprehensive":[203],"infrastructural":[204],"pedagogical":[206],"scaffolding,":[207],"including":[208],"tiered":[209],"training,":[211],"responsible-use":[212],"policies,":[213],"faculty":[214],"development,":[215],"peer":[217],"mentoring":[218],"initiatives,":[219],"foster":[221],"sustained,":[222],"meaningful":[223],"GenAI":[224],"integration.":[225]},"counts_by_year":[],"updated_date":"2026-06-30T06:16:30.551410","created_date":"2026-06-20T00:00:00"}
