{"id":"https://openalex.org/W7154700723","doi":"https://doi.org/10.1109/access.2026.3684915","title":"A New Framework for Guaranteed Click Ad Allocation in Mobile Location-Based Advertising Networks","display_name":"A New Framework for Guaranteed Click Ad Allocation in Mobile Location-Based Advertising Networks","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7154700723","doi":"https://doi.org/10.1109/access.2026.3684915"},"language":"en","primary_location":{"id":"doi:10.1109/access.2026.3684915","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3684915","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2026.3684915","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025349119","display_name":"Ngoc Bach Pham","orcid":"https://orcid.org/0000-0002-5697-4117"},"institutions":[{"id":"https://openalex.org/I4210100726","display_name":"Hanoi University of Business and Technology","ror":"https://ror.org/012jv0m98","country_code":"VN","type":"education","lineage":["https://openalex.org/I4210100726"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Ngoc-Bach Pham","raw_affiliation_strings":["Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam"],"raw_orcid":"https://orcid.org/0000-0002-5697-4117","affiliations":[{"raw_affiliation_string":"Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam","institution_ids":["https://openalex.org/I4210100726"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133901372","display_name":"Tien Dung Nguyen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210100726","display_name":"Hanoi University of Business and Technology","ror":"https://ror.org/012jv0m98","country_code":"VN","type":"education","lineage":["https://openalex.org/I4210100726"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Tien-Dung Nguyen","raw_affiliation_strings":["Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam","institution_ids":["https://openalex.org/I4210100726"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114096256","display_name":"T. P. L\u00ea","orcid":null},"institutions":[{"id":"https://openalex.org/I4210100726","display_name":"Hanoi University of Business and Technology","ror":"https://ror.org/012jv0m98","country_code":"VN","type":"education","lineage":["https://openalex.org/I4210100726"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"The-Phong Le","raw_affiliation_strings":["Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam"],"raw_orcid":"https://orcid.org/0009-0008-7208-0288","affiliations":[{"raw_affiliation_string":"Research and Development Department, AWING Technology &#x0026; Media JSC, Hanoi, Vietnam","institution_ids":["https://openalex.org/I4210100726"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067594887","display_name":"Anh Son Ta","orcid":"https://orcid.org/0000-0001-6009-9741"},"institutions":[{"id":"https://openalex.org/I94518387","display_name":"Hanoi University of Science and Technology","ror":"https://ror.org/04nyv3z04","country_code":"VN","type":"education","lineage":["https://openalex.org/I94518387"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Anh Son Ta","raw_affiliation_strings":["Faculty of Mathematics and Informatics, Hanoi University of Science and Technology, Hanoi, Vietnam"],"raw_orcid":"https://orcid.org/0000-0001-6009-9741","affiliations":[{"raw_affiliation_string":"Faculty of Mathematics and Informatics, Hanoi University of Science and Technology, Hanoi, Vietnam","institution_ids":["https://openalex.org/I94518387"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.57899065,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":null,"first_page":"61923","last_page":"61936"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10080","display_name":"Energy Efficient Wireless Sensor Networks","score":0.11509999632835388,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10080","display_name":"Energy Efficient Wireless Sensor Networks","score":0.11509999632835388,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10326","display_name":"Indoor and Outdoor Localization Technologies","score":0.11240000277757645,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10246","display_name":"Mobile Ad Hoc Networks","score":0.08550000190734863,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.4327000081539154},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.3828999996185303},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.3621000051498413},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3140999972820282},{"id":"https://openalex.org/keywords/cellular-network","display_name":"Cellular network","score":0.3028999865055084},{"id":"https://openalex.org/keywords/intelligent-network","display_name":"Intelligent Network","score":0.29490000009536743}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7771999835968018},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.5401999950408936},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.4327000081539154},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.3828999996185303},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.3621000051498413},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3140999972820282},{"id":"https://openalex.org/C153646914","wikidata":"https://www.wikidata.org/wiki/Q535695","display_name":"Cellular network","level":2,"score":0.3028999865055084},{"id":"https://openalex.org/C51675839","wikidata":"https://www.wikidata.org/wiki/Q1665681","display_name":"Intelligent Network","level":2,"score":0.29490000009536743},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.2924000024795532},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.2840999960899353},{"id":"https://openalex.org/C93996380","wikidata":"https://www.wikidata.org/wiki/Q44127","display_name":"Server","level":2,"score":0.28220000863075256},{"id":"https://openalex.org/C3020028006","wikidata":"https://www.wikidata.org/wiki/Q9158","display_name":"Electronic mail","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.26100000739097595}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2026.3684915","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3684915","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:1b7594dfbd524678a3031522334a18cd","is_oa":true,"landing_page_url":"https://doaj.org/article/1b7594dfbd524678a3031522334a18cd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 14, Pp 61923-61936 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2026.3684915","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2026.3684915","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Guaranteed":[0],"Click":[1],"(GC)":[2],"advertising":[3,79,240],"allows":[4],"advertisers":[5,291],"to":[6,29,113,190,197,216],"secure":[7],"a":[8,69,85,109,142,161,165,181,217,236,277],"predetermined":[9],"number":[10],"of":[11,62,176,221,250,279],"click":[12],"for":[13,73,168,185,289],"targeted":[14],"audiences":[15],"while":[16,96,253],"providing":[17],"publishers":[18],"with":[19,146,160,195,265],"predictable":[20],"revenue.":[21],"Delivering":[22],"these":[23],"campaigns":[24],"optimally":[25],"is":[26,38,199],"challenging":[27],"due":[28],"budget,":[30],"pacing,":[31],"targeting,":[32],"and":[33,55,93,117,155,180,227,259,273,281,284,295],"inventory":[34,50,94,118],"constraints.":[35],"The":[36,81,104],"difficulty":[37],"amplified":[39],"in":[40,77],"mobile":[41],"location-based":[42,78],"settings,":[43],"such":[44,292],"as":[45,293],"Wi-Fi":[46,238],"marketing":[47],"networks,":[48],"where":[49],"supply":[51,187,282],"varies":[52],"across":[53,276],"hotspots":[54],"user":[56,274],"experience":[57],"constraints":[58],"limit":[59],"the":[60,114,135,169,177,186,203,222],"frequency":[61],"ad":[63,75],"displays":[64],"per":[65],"location":[66],"We":[67,207],"propose":[68],"two-stage":[70],"optimization":[71],"framework":[72,246],"GC":[74],"allocation":[76,88],"environments.":[80],"first":[82],"stage":[83,106],"computes":[84],"fair":[86],"baseline":[87,131],"that":[89,124,150,244],"respects":[90],"campaign":[91,127],"demand":[92,116,170,280],"limits":[95],"minimizing":[97],"weighted":[98],"deviations":[99],"from":[100,235],"campaign-specific":[101],"target":[102],"shares.":[103],"second":[105],"then":[107],"maximizes":[108],"revenue-based":[110],"objective":[111],"subject":[112],"same":[115],"constraints,":[119],"plus":[120],"an":[121],"equity":[122],"floor":[123],"guarantees":[125],"each":[126],"at":[128,138],"least":[129],"its":[130],"exposure.":[132],"To":[133],"solve":[134],"second-stage":[136,223],"problem":[137],"scale,":[139],"we":[140,242],"introduce":[141],"Pure":[143],"Lagrangian":[144],"Relaxation":[145],"Projection":[147],"(PLRP)":[148],"method":[149],"enables":[151],"closed-form":[152],"primal":[153,205],"updates,":[154],"uses":[156],"projected":[157],"dual":[158],"ascent":[159],"hybrid":[162],"stepsize":[163,167,184],"policy:":[164],"constant":[166],"multipliers":[171,188],"(\u03b1)":[172],"enabled":[173],"by":[174],"L-smoothness":[175],"partial":[178],"dual,":[179],"conservative":[182],"diminishing":[183],"(\u03b2)":[189],"ensure":[191],"convergence":[192],"when":[193],"smoothness":[194],"respect":[196],"\u03b2":[198],"not":[200],"guaranteed":[201,251],"under":[202,210],"projection-based":[204],"oracle.":[206],"show":[208],"that,":[209],"standard":[211],"convexity":[212],"assumptions,":[213],"PLRP":[214,268],"converges":[215],"Karush-Kuhn-Tucker":[218],"(KKT)":[219],"point":[220],"problem.":[224],"Through":[225],"simulations":[226],"offline":[228],"log-replay":[229],"experiments":[230],"on":[231],"anonymized":[232],"production":[233],"logs":[234],"commercial":[237],"hotspot":[239],"network,":[241],"demonstrate":[243],"our":[245],"achieves":[247],"near-optimal":[248],"fulfillment":[249],"contracts":[252],"maintaining":[254],"high":[255],"click-through":[256],"rates":[257],"(CTR)":[258],"respecting":[260],"location-level":[261],"delivery":[262,272],"caps.":[263],"Compared":[264],"state-of-the-art":[266],"baselines,":[267],"consistently":[269],"improves":[270],"both":[271],"engagement":[275],"range":[278],"scenarios,":[283],"yields":[285],"more":[286],"equitable":[287],"exposure":[288],"budget-constrained":[290],"small":[294],"medium-sized":[296],"businesses.":[297]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2026-04-18T00:00:00"}
