{"id":"https://openalex.org/W4413118581","doi":"https://doi.org/10.1109/access.2025.3596858","title":"Fuzzy Logic and Deep Learning for Brand Attention: A Consumer-Centric Approach to Product Packaging Design","display_name":"Fuzzy Logic and Deep Learning for Brand Attention: A Consumer-Centric Approach to Product Packaging Design","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4413118581","doi":"https://doi.org/10.1109/access.2025.3596858"},"language":"en","primary_location":{"id":"doi:10.1109/access.2025.3596858","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3596858","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2025.3596858","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100903929","display_name":"Wu Heng","orcid":null},"institutions":[{"id":"https://openalex.org/I39774598","display_name":"Hefei University","ror":"https://ror.org/01f5rdf64","country_code":"CN","type":"education","lineage":["https://openalex.org/I39774598"]},{"id":"https://openalex.org/I4210114139","display_name":"Hefei Urban Planning & Design Institute","ror":"https://ror.org/025hrcs91","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210114139"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Heng Wu","raw_affiliation_strings":["Visual Communication Design, Hefei College, Hefei, China"],"raw_orcid":"https://orcid.org/0009-0007-5630-2891","affiliations":[{"raw_affiliation_string":"Visual Communication Design, Hefei College, Hefei, China","institution_ids":["https://openalex.org/I4210114139","https://openalex.org/I39774598"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100903929"],"corresponding_institution_ids":["https://openalex.org/I39774598","https://openalex.org/I4210114139"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.23887934,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":null,"first_page":"139696","last_page":"139703"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9718999862670898,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.9348000288009644,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6653820872306824},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.6640860438346863},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5750446319580078},{"id":"https://openalex.org/keywords/product-design","display_name":"Product design","score":0.48341476917266846},{"id":"https://openalex.org/keywords/packaging-and-labeling","display_name":"Packaging and labeling","score":0.44731009006500244},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3870365023612976},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3422297239303589},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2773239016532898},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.25739359855651855},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11547568440437317}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6653820872306824},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.6640860438346863},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5750446319580078},{"id":"https://openalex.org/C120823896","wikidata":"https://www.wikidata.org/wiki/Q1043226","display_name":"Product design","level":3,"score":0.48341476917266846},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.44731009006500244},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3870365023612976},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3422297239303589},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2773239016532898},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25739359855651855},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11547568440437317},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2025.3596858","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3596858","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:eb43925a894547988c2a45b713f5caf7","is_oa":true,"landing_page_url":"https://doaj.org/article/eb43925a894547988c2a45b713f5caf7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 13, Pp 139696-139703 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2025.3596858","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3596858","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2106735742","display_name":null,"funder_award_id":"2022cxtd126","funder_id":"https://openalex.org/F4320333879","funder_display_name":"Anhui Provincial Quality Engineering Project"},{"id":"https://openalex.org/G7555648118","display_name":null,"funder_award_id":"2022zygzts091","funder_id":"https://openalex.org/F4320333879","funder_display_name":"Anhui Provincial Quality Engineering Project"}],"funders":[{"id":"https://openalex.org/F4320333879","display_name":"Anhui Provincial Quality Engineering Project","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1983286635","https://openalex.org/W2074537354","https://openalex.org/W2079457935","https://openalex.org/W2093545461","https://openalex.org/W2111358144","https://openalex.org/W2540140736","https://openalex.org/W2773499538","https://openalex.org/W2901104715","https://openalex.org/W3116695128","https://openalex.org/W3120639389","https://openalex.org/W3139167884","https://openalex.org/W3187694169","https://openalex.org/W3191718154","https://openalex.org/W3206013364","https://openalex.org/W4211007335","https://openalex.org/W4239165868","https://openalex.org/W4282925458","https://openalex.org/W4289254296","https://openalex.org/W4307905267","https://openalex.org/W4382680434","https://openalex.org/W4382680448","https://openalex.org/W4386901899","https://openalex.org/W4403295159","https://openalex.org/W4403628199","https://openalex.org/W4407346747","https://openalex.org/W4407391777","https://openalex.org/W4407783395","https://openalex.org/W4410712222"],"related_works":["https://openalex.org/W2783364797","https://openalex.org/W2134915668","https://openalex.org/W4392833591","https://openalex.org/W2012731963","https://openalex.org/W2158482288","https://openalex.org/W2245548922","https://openalex.org/W2373580763","https://openalex.org/W1549963292","https://openalex.org/W2599301707","https://openalex.org/W4384939131"],"abstract_inverted_index":{"In":[0],"the":[1,21,45,77,82,94,103,106,142,182,195,199,202],"competitive":[2],"world":[3],"of":[4,12,37,47,52,184,205],"today,":[5],"brands":[6,162],"cannot":[7],"find":[8],"an":[9,191],"effective":[10],"way":[11],"designing":[13],"a":[14,127,187],"package":[15],"that":[16,23,33],"attracts":[17],"attention":[18],"without":[19],"considering":[20],"jungle":[22],"consumer":[24],"preferences":[25],"are.":[26],"The":[27,63],"problem":[28],"with":[29,102,115,159],"existing":[30],"techniques":[31],"is":[32,153,174],"they":[34,49],"are":[35,50,71,111],"incapable":[36,51],"adequately":[38],"assessing":[39],"subjective":[40],"responses,":[41],"and":[42,96,140,151,178],"much":[43],"to":[44,75,91,99,166,194],"dismay":[46],"designers,":[48],"adjudicating":[53],"between":[54,145],"competing":[55],"priorities,":[56],"e.g.":[57],"eye":[58],"candy":[59],"versus":[60],"environmental":[61],"friendliness.":[62],"three":[64],"smart":[65],"technologies":[66],"compiled":[67],"in":[68,123,132,201],"our":[69,124,160],"solution":[70],"Dempster-Shafer":[72],"Fuzzy":[73],"Sets":[74],"address":[76],"answers":[78],"given,":[79],"encouraging":[80],"including":[81],"type":[83],"\u201cI":[84],"kinda":[85],"like":[86],"it\u201d,":[87],"AI":[88],"vision":[89],"analysis":[90],"immediately":[92],"rate":[93],"designs,":[95],"MACROS":[97],"ranking":[98],"come":[100],"up":[101],"most":[104],"having":[105],"ideal":[107],"middle-ground":[108],"when":[109],"features":[110],"conflicting.":[112],"A":[113],"test":[114],"2,100":[116],"actual":[117],"shoppers":[118],"showed":[119],"game-changing":[120],"results:":[121],"designs":[122,169],"system":[125],"got":[126],"32":[128],"percent":[129,137],"higher":[130],"score":[131],"recall":[133],"tests,":[134],"elicited":[135],"25":[136],"more":[138],"smiles":[139],"hit":[141],"sweet":[143],"spot":[144],"what":[146,152],"looks":[147],"good":[148],"(70":[149],"percent)":[150],"green":[154],"(30":[155],"percent).":[156],"Better":[157],"still,":[158],"tool,":[161],"would":[163],"be":[164],"able":[165],"sanction":[167],"final":[168],"4":[170],"times":[171],"faster.":[172],"It":[173],"not":[175],"mere":[176],"theory":[177],"we":[179],"have":[180],"developed":[181],"art":[183],"packaging":[185],"into":[186],"science":[188],"which":[189],"puts":[190],"upper":[192],"hand":[193],"companies":[196],"once":[197],"on":[198],"venture":[200],"crowded":[203],"aisles":[204],"stores.":[206]},"counts_by_year":[],"updated_date":"2025-12-28T23:10:05.387466","created_date":"2025-10-10T00:00:00"}