{"id":"https://openalex.org/W4408323813","doi":"https://doi.org/10.1109/access.2025.3550190","title":"Data-Driven Customer Retention Strategies in E-Commerce: A Fuzzy Z-Number Approach","display_name":"Data-Driven Customer Retention Strategies in E-Commerce: A Fuzzy Z-Number Approach","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4408323813","doi":"https://doi.org/10.1109/access.2025.3550190"},"language":"en","primary_location":{"id":"doi:10.1109/access.2025.3550190","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3550190","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2025.3550190","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Siyin Hu","orcid":"https://orcid.org/0009-0007-9298-7461"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Siyin Hu","raw_affiliation_strings":["Zhejiang Agricultural Business College, Zhejiang, China"],"raw_orcid":"https://orcid.org/0009-0007-9298-7461","affiliations":[{"raw_affiliation_string":"Zhejiang Agricultural Business College, Zhejiang, China","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"An Chen","orcid":"https://orcid.org/0009-0003-0524-4100"},"institutions":[{"id":"https://openalex.org/I4210161807","display_name":"Taizhou Vocational and Technical College","ror":"https://ror.org/05pt0p091","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210161807"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"An Chen","raw_affiliation_strings":["Taizhou Vocational College of Science & Technology, Taizhou, China"],"raw_orcid":"https://orcid.org/0009-0003-0524-4100","affiliations":[{"raw_affiliation_string":"Taizhou Vocational College of Science & Technology, Taizhou, China","institution_ids":["https://openalex.org/I4210161807"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":5.161,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.94755991,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"13","issue":null,"first_page":"75388","last_page":"75399"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8578000068664551,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8578000068664551,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.784600019454956,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.741100013256073,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6859703660011292},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.5203875303268433},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.24909034371376038}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6859703660011292},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.5203875303268433},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.24909034371376038}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2025.3550190","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3550190","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:696ed4ff078744ef924a63983ac832a0","is_oa":true,"landing_page_url":"https://doaj.org/article/696ed4ff078744ef924a63983ac832a0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 13, Pp 75388-75399 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2025.3550190","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2025.3550190","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W1524073702","https://openalex.org/W1828651507","https://openalex.org/W2045784168","https://openalex.org/W2174890733","https://openalex.org/W2329689179","https://openalex.org/W2510780266","https://openalex.org/W2512413902","https://openalex.org/W2557587758","https://openalex.org/W2619782615","https://openalex.org/W2767213251","https://openalex.org/W2804732499","https://openalex.org/W2832563839","https://openalex.org/W2885427720","https://openalex.org/W2887951635","https://openalex.org/W2897177582","https://openalex.org/W2925930013","https://openalex.org/W2964278775","https://openalex.org/W2984432074","https://openalex.org/W2995391089","https://openalex.org/W3005994840","https://openalex.org/W3006916655","https://openalex.org/W3023272017","https://openalex.org/W3026388243","https://openalex.org/W3085504358","https://openalex.org/W3124405191","https://openalex.org/W3127555846","https://openalex.org/W3133940405","https://openalex.org/W3178120687","https://openalex.org/W3190879248","https://openalex.org/W3196272783","https://openalex.org/W4205451232","https://openalex.org/W4206497522","https://openalex.org/W4224299727","https://openalex.org/W4321597259","https://openalex.org/W4391135575","https://openalex.org/W4402362161"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Customer":[0],"attrition":[1],"continues":[2],"to":[3,54,75,102,118,169,178],"be":[4,112],"an":[5],"issue":[6],"in":[7,14,17,34,120,162],"the":[8,59,67,77,80,87,105,126,130,141,154,179],"e-business":[9],"environment,":[10],"which":[11,41,109,166],"may":[12],"result":[13],"considerable":[15],"losses":[16],"terms":[18,163],"of":[19,61,79,125,140,150,164,173],"sales.":[20],"This":[21,114,182],"research":[22,183],"proposes":[23],"a":[24,35,51,148,185],"new":[25],"hybrid":[26],"model":[27,143],"for":[28],"predicting":[29],"and":[30,46,122,135,171,198],"controlling":[31],"customer":[32,63,93,195],"churn":[33,94],"more":[36],"efficient":[37],"way.":[38],"Our":[39],"model,":[40],"uses":[42],"both":[43],"machine":[44],"learning":[45],"fuzzy":[47],"logic":[48],"techniques,":[49],"provides":[50],"stable":[52],"solution":[53],"this":[55],"important":[56],"issue.":[57],"For":[58],"purpose":[60],"evaluating":[62],"churn,":[64],"we":[65,82],"use":[66],"Support":[68],"Vector":[69],"Machine":[70],"(SVM)":[71],"model.":[72],"In":[73],"order":[74],"improve":[76,193],"performance":[78,139],"SVM,":[81],"tune":[83],"its":[84],"parameters":[85],"using":[86],"Coyote":[88],"Optimization":[89],"Algorithm":[90],"(COA).":[91],"After":[92],"has":[95],"been":[96],"predicted,":[97],"Fuzzy":[98],"Z-numbers":[99],"are":[100],"used":[101],"help":[103,190],"make":[104],"right":[106],"decisions":[107],"on":[108,147],"customers":[110],"should":[111],"retained.":[113],"approach":[115],"enables":[116],"us":[117],"bring":[119],"quantitative":[121],"qualitative":[123],"aspects":[124],"decision-making":[127],"process":[128],"like":[129],"customers\u2019":[131],"behavior,":[132],"their":[133,194],"preferences,":[134],"demographic":[136],"data.":[137],"The":[138,157],"proposed":[142],"is":[144,167],"thoroughly":[145],"tested":[146],"dataset":[149],"8,913":[151],"transactions":[152],"from":[153],"WooCommerce":[155],"platform.":[156],"outcomes":[158],"show":[159],"better":[160],"efficiency":[161],"precision,":[165],"equal":[168],"0.98,":[170],"accuracy":[172],"97.2%,":[174],"showing":[175],"improvements":[176],"compared":[177],"previous":[180],"methods.":[181],"offers":[184],"useful":[186],"instrument":[187],"that":[188],"will":[189],"e-commerce":[191],"companies":[192],"retention":[196],"strategies":[197],"achieve":[199],"sustainable":[200],"growth.":[201]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2025-12-28T23:10:05.387466","created_date":"2025-10-10T00:00:00"}