{"id":"https://openalex.org/W4400944542","doi":"https://doi.org/10.1109/access.2024.3432869","title":"Exploring How the Application of Live-Streaming in E-Commerce Influences Consumers\u2019 Trust-Building","display_name":"Exploring How the Application of Live-Streaming in E-Commerce Influences Consumers\u2019 Trust-Building","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4400944542","doi":"https://doi.org/10.1109/access.2024.3432869"},"language":"en","primary_location":{"id":"doi:10.1109/access.2024.3432869","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3432869","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2024.3432869","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106313992","display_name":"Dawei Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210099388","display_name":"Shangqiu Institute of Technology","ror":"https://ror.org/016qtng06","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210099388"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Dawei Zhao","raw_affiliation_strings":["School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China"],"raw_orcid":"https://orcid.org/0009-0004-5138-2755","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China","institution_ids":["https://openalex.org/I4210099388"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102338931","display_name":"Jing Yang","orcid":"https://orcid.org/0009-0005-4450-0423"},"institutions":[{"id":"https://openalex.org/I4210099388","display_name":"Shangqiu Institute of Technology","ror":"https://ror.org/016qtng06","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210099388"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jing Yang","raw_affiliation_strings":["School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China"],"raw_orcid":"https://orcid.org/0009-0005-4450-0423","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China","institution_ids":["https://openalex.org/I4210099388"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018930254","display_name":"Cong Zhao","orcid":"https://orcid.org/0000-0003-2069-5236"},"institutions":[{"id":"https://openalex.org/I4210099388","display_name":"Shangqiu Institute of Technology","ror":"https://ror.org/016qtng06","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210099388"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Cong Zhao","raw_affiliation_strings":["School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China"],"raw_orcid":"https://orcid.org/0000-0003-2069-5236","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Shangqiu Institute of Technology, Shangqiu, China","institution_ids":["https://openalex.org/I4210099388"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5106313992"],"corresponding_institution_ids":["https://openalex.org/I4210099388"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":19.0498,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.99268786,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"12","issue":null,"first_page":"102649","last_page":"102659"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.7451276779174805},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.5323686003684998},{"id":"https://openalex.org/keywords/confirmatory-factor-analysis","display_name":"Confirmatory factor analysis","score":0.5083181262016296},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.49682381749153137},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.49158796668052673},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.48606589436531067},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.45633333921432495},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.44864991307258606},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4480399191379547},{"id":"https://openalex.org/keywords/exploratory-factor-analysis","display_name":"Exploratory factor analysis","score":0.43393999338150024},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4310237169265747},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3693910539150238},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.35851120948791504},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.35840922594070435},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2573350667953491},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.18649855256080627},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.11849531531333923}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.7451276779174805},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5323686003684998},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.5083181262016296},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.49682381749153137},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49158796668052673},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.48606589436531067},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.45633333921432495},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.44864991307258606},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4480399191379547},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.43393999338150024},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4310237169265747},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3693910539150238},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35851120948791504},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35840922594070435},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2573350667953491},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.18649855256080627},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11849531531333923},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2024.3432869","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3432869","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:4de3964ce727442dbdb27abc1b59ad63","is_oa":true,"landing_page_url":"https://doaj.org/article/4de3964ce727442dbdb27abc1b59ad63","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 12, Pp 102649-102659 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2024.3432869","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3432869","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W62824994","https://openalex.org/W1484864026","https://openalex.org/W1971604583","https://openalex.org/W1977036593","https://openalex.org/W1985103963","https://openalex.org/W1988316526","https://openalex.org/W1990415494","https://openalex.org/W2003038531","https://openalex.org/W2003477186","https://openalex.org/W2024181881","https://openalex.org/W2034321988","https://openalex.org/W2047345533","https://openalex.org/W2049355077","https://openalex.org/W2071342046","https://openalex.org/W2084013197","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2128991589","https://openalex.org/W2139808242","https://openalex.org/W2153146203","https://openalex.org/W2172327217","https://openalex.org/W2177906117","https://openalex.org/W2384853967","https://openalex.org/W2493231056","https://openalex.org/W2534178767","https://openalex.org/W2607054088","https://openalex.org/W2609827455","https://openalex.org/W2806551979","https://openalex.org/W2889036345","https://openalex.org/W2896577757","https://openalex.org/W2960684503","https://openalex.org/W2968719209","https://openalex.org/W2997334252","https://openalex.org/W2997980829","https://openalex.org/W3010137377","https://openalex.org/W3025235318","https://openalex.org/W3082434770","https://openalex.org/W3125930628","https://openalex.org/W3141804153","https://openalex.org/W3156191933","https://openalex.org/W3158555448","https://openalex.org/W3166629752","https://openalex.org/W3186735570","https://openalex.org/W3201069585","https://openalex.org/W3206404593","https://openalex.org/W3209682731","https://openalex.org/W3210979470","https://openalex.org/W3217676698","https://openalex.org/W4207084112","https://openalex.org/W4210318958","https://openalex.org/W4230637740","https://openalex.org/W4241788966","https://openalex.org/W4283582922","https://openalex.org/W4285095678","https://openalex.org/W4291972613","https://openalex.org/W4292820742","https://openalex.org/W4293162429","https://openalex.org/W4296961640","https://openalex.org/W4308860959","https://openalex.org/W4313418082","https://openalex.org/W4316096445","https://openalex.org/W4318168172","https://openalex.org/W4362617321","https://openalex.org/W4362637544","https://openalex.org/W4365519990","https://openalex.org/W4388257257","https://openalex.org/W4388430247"],"related_works":["https://openalex.org/W2898496138","https://openalex.org/W2384586913","https://openalex.org/W4254924177","https://openalex.org/W2353508554","https://openalex.org/W2184398632","https://openalex.org/W3135838638","https://openalex.org/W3213051682","https://openalex.org/W564637257","https://openalex.org/W2385721021","https://openalex.org/W4303645065"],"abstract_inverted_index":{"The":[0,93],"application":[1],"of":[2,33,55,100,148,165],"live-streaming":[3,36,42,154,176],"in":[4,10,35,50,104,153,172],"e-commerce":[5],"has":[6],"garnered":[7],"substantial":[8],"attention":[9],"recent":[11],"years,":[12],"transforming":[13],"marketing":[14],"tactics":[15],"and":[16,23,76,83,90,102,114,120,140,167,179],"customer":[17],"involvement.":[18],"Grounded":[19],"on":[20,41],"signal":[21],"theory":[22],"presence":[24,101,119,139,166],"theory,":[25],"this":[26,157],"study":[27,94,143,158],"aims":[28],"to":[29,69,81],"uncover":[30],"the":[31,85,88,97,109,117,145,162,173],"mechanism":[32],"trust-building":[34],"commerce":[37,43,177],"that":[38,96,161],"concentrates":[39],"primarily":[40],"features.":[44],"This":[45,64,142],"study,":[46],"which":[47],"was":[48,66],"exploratory":[49,70],"nature,":[51],"gathered":[52],"a":[53],"dataset":[54,65],"339":[56],"responses":[57],"from":[58],"China":[59],"through":[60,138],"an":[61],"online":[62],"survey.":[63],"then":[67],"subjected":[68],"factor":[71,74],"analysis,":[72,75],"confirmatory":[73],"covariance-based":[77],"structural":[78],"equation":[79],"modeling":[80],"identify":[82],"elucidate":[84],"relationship":[86,174],"between":[87,175],"independent":[89],"dependent":[91],"variables.":[92],"found":[95],"consumer\u2019s":[98,110,118,163],"sense":[99],"authenticity":[103,168],"live":[105],"streaming":[106],"significantly":[107],"impacts":[108],"trust.":[111,181],"Visual":[112],"appeal":[113,131],"interactivity":[115,124],"influence":[116,127,134],"authenticity;":[121],"however,":[122],"only":[123,133],"can":[125,132],"directly":[126],"consumer":[128,135,151,180],"trust;":[129],"visual":[130],"trust":[136,152],"indirectly":[137],"authenticity.":[141],"expands":[144],"existing":[146],"body":[147],"research":[149],"regarding":[150],"commerce.":[155],"Additionally,":[156],"provides":[159],"evidence":[160],"perception":[164],"play":[169],"mediating":[170],"roles":[171],"features":[178]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2024-07-25T00:00:00"}
