{"id":"https://openalex.org/W4400072035","doi":"https://doi.org/10.1109/access.2024.3420221","title":"LRFS: Online Shoppers\u2019 Behavior-Based Efficient Customer Segmentation Model","display_name":"LRFS: Online Shoppers\u2019 Behavior-Based Efficient Customer Segmentation Model","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4400072035","doi":"https://doi.org/10.1109/access.2024.3420221"},"language":"en","primary_location":{"id":"doi:10.1109/access.2024.3420221","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3420221","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/access.2024.3420221","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055423972","display_name":"Riyo Hayat Khan","orcid":"https://orcid.org/0000-0003-4351-8558"},"institutions":[{"id":"https://openalex.org/I5518804","display_name":"BRAC University","ror":"https://ror.org/00sge8677","country_code":"BD","type":"education","lineage":["https://openalex.org/I5518804"]}],"countries":["BD"],"is_corresponding":true,"raw_author_name":"Riyo Hayat Khan","raw_affiliation_strings":["Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh"],"raw_orcid":"https://orcid.org/0000-0003-4351-8558","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I5518804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062491803","display_name":"Dibyo Fabian Dofadar","orcid":"https://orcid.org/0000-0002-5400-693X"},"institutions":[{"id":"https://openalex.org/I5518804","display_name":"BRAC University","ror":"https://ror.org/00sge8677","country_code":"BD","type":"education","lineage":["https://openalex.org/I5518804"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Dibyo Fabian Dofadar","raw_affiliation_strings":["Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh"],"raw_orcid":"https://orcid.org/0000-0002-5400-693X","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I5518804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051981813","display_name":"Md. Golam Rabiul Alam","orcid":"https://orcid.org/0000-0002-9054-7557"},"institutions":[{"id":"https://openalex.org/I5518804","display_name":"BRAC University","ror":"https://ror.org/00sge8677","country_code":"BD","type":"education","lineage":["https://openalex.org/I5518804"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Md Golam Rabiul Alam","raw_affiliation_strings":["Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh"],"raw_orcid":"https://orcid.org/0000-0002-9054-7557","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, BRAC University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I5518804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086089748","display_name":"Mohammad Siraj","orcid":"https://orcid.org/0000-0001-7805-0815"},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Mohammad Siraj","raw_affiliation_strings":["Department of Electrical Engineering, College of Engineering, King Saud University, Riyadh, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0001-7805-0815","affiliations":[{"raw_affiliation_string":"Department of Electrical Engineering, College of Engineering, King Saud University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084403081","display_name":"Md. Rafiul Hassan","orcid":"https://orcid.org/0000-0001-6381-3816"},"institutions":[{"id":"https://openalex.org/I154264771","display_name":"Central Connecticut State University","ror":"https://ror.org/054gzqw08","country_code":"US","type":"education","lineage":["https://openalex.org/I154264771","https://openalex.org/I4210132746"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Md Rafiul Hassan","raw_affiliation_strings":["Department of Computer Science, Central Connecticut State University, New Britain, CT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Central Connecticut State University, New Britain, CT, USA","institution_ids":["https://openalex.org/I154264771"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085933596","display_name":"Mohammad Mehedi Hassan","orcid":"https://orcid.org/0000-0002-3479-3606"},"institutions":[{"id":"https://openalex.org/I28022161","display_name":"King Saud University","ror":"https://ror.org/02f81g417","country_code":"SA","type":"education","lineage":["https://openalex.org/I28022161"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Mohammad Mehedi Hassan","raw_affiliation_strings":["Department of Information Systems, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia"],"raw_orcid":"https://orcid.org/0000-0002-3479-3606","affiliations":[{"raw_affiliation_string":"Department of Information Systems, College of Computer and Information Sciences, King Saud University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I28022161"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5055423972"],"corresponding_institution_ids":["https://openalex.org/I5518804"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":3.2906,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.91952004,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"12","issue":null,"first_page":"96462","last_page":"96480"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6446588635444641},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.44167184829711914},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.43900924921035767},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.43513041734695435},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3390212953090668},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24708151817321777},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.24024832248687744}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6446588635444641},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.44167184829711914},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.43900924921035767},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.43513041734695435},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3390212953090668},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24708151817321777},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24024832248687744}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2024.3420221","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3420221","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:f157243216024d70b0e52795334f0c3a","is_oa":true,"landing_page_url":"https://doaj.org/article/f157243216024d70b0e52795334f0c3a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 12, Pp 96462-96480 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2024.3420221","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2024.3420221","pdf_url":null,"source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.41999998688697815,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W1969385675","https://openalex.org/W1969858977","https://openalex.org/W2007604095","https://openalex.org/W2009349621","https://openalex.org/W2023609280","https://openalex.org/W2033116788","https://openalex.org/W2061975354","https://openalex.org/W2070855716","https://openalex.org/W2082112090","https://openalex.org/W2103688579","https://openalex.org/W2110493210","https://openalex.org/W2166609204","https://openalex.org/W2513975426","https://openalex.org/W2519607311","https://openalex.org/W2590839736","https://openalex.org/W2604628886","https://openalex.org/W2735863014","https://openalex.org/W2773143571","https://openalex.org/W2801922753","https://openalex.org/W2808537302","https://openalex.org/W2887528003","https://openalex.org/W2891398129","https://openalex.org/W2893616889","https://openalex.org/W2907006747","https://openalex.org/W2908708353","https://openalex.org/W2922045420","https://openalex.org/W2938453849","https://openalex.org/W3013927267","https://openalex.org/W3036675670","https://openalex.org/W3043483920","https://openalex.org/W3086142633","https://openalex.org/W3126169536","https://openalex.org/W3128821069","https://openalex.org/W3154187272","https://openalex.org/W3155396182","https://openalex.org/W3158163814","https://openalex.org/W3158493515","https://openalex.org/W3160239690","https://openalex.org/W3164498317","https://openalex.org/W3168398868","https://openalex.org/W3201762552","https://openalex.org/W3208069209","https://openalex.org/W4200340279","https://openalex.org/W4206302222","https://openalex.org/W4206439990","https://openalex.org/W4225404115","https://openalex.org/W4226385954","https://openalex.org/W4282824746","https://openalex.org/W4285270719","https://openalex.org/W4287958287","https://openalex.org/W4295006367","https://openalex.org/W4295338755","https://openalex.org/W4312003514","https://openalex.org/W6675885913","https://openalex.org/W6790550373","https://openalex.org/W6802707637","https://openalex.org/W6810993924"],"related_works":["https://openalex.org/W2592395359","https://openalex.org/W2535231171","https://openalex.org/W2045342254","https://openalex.org/W1501331687","https://openalex.org/W2326647871","https://openalex.org/W4205247302","https://openalex.org/W2468652214","https://openalex.org/W2501551404","https://openalex.org/W1504527458","https://openalex.org/W2130144716"],"abstract_inverted_index":{"In":[0],"the":[1,33,50,56,61,70,75,89,105,119,122,150,167,180,183,207,214,221,227,245,249,268,273,278,286,306],"realm":[2],"of":[3,16,38,41,45,55,63,93,124,169,176,182,210,216,230,248,267,277,288,311],"digital":[4],"commerce,":[5],"online":[6,269,313],"shopping":[7],"has":[8],"witnessed":[9],"unprecedented":[10],"growth":[11],"globally,":[12],"becoming":[13],"a":[14,64,81,145,195,264,292],"cornerstone":[15],"modern":[17],"consumer":[18],"behavior.":[19],"This":[20,84,141],"research":[21,178,234],"introduces":[22],"an":[23],"advanced":[24],"customer":[25,94,170,192,231,270],"segmentation":[26,95],"model,":[27,107,280],"named":[28],"LRFS,":[29],"which":[30,68],"builds":[31],"upon":[32],"traditional":[34],"LRF":[35,160],"framework":[36],"(Length":[37],"Relationship,":[39],"Recency":[40],"Purchase,":[42],"and":[43,91,116,139,153,159,190,199,218,240,256,262,275,309],"Frequency":[44],"Purchase),":[46],"specifically":[47],"tailored":[48],"for":[49,225,296],"e-commerce":[51,289],"sector.":[52],"The":[53,173,233],"innovation":[54],"LRFS":[57,106,151,184,250,279],"model":[58,152,185,251],"lies":[59],"in":[60,186,252],"integration":[62],"novel":[65],"component,":[66],"\u201cS\u201d,":[67],"quantifies":[69],"Staying":[71],"Rate":[72],"relative":[73],"to":[74,87,165,205,258,285,298],"revenue":[76],"generated":[77],"by":[78,96,290],"customers":[79],"on":[80],"specific":[82],"website.":[83],"addition":[85],"aims":[86],"enhance":[88],"granularity":[90],"efficacy":[92],"leveraging":[97],"data":[98],"extracted":[99],"from":[100],"Google":[101],"Analytics.":[102],"To":[103],"operationalize":[104],"this":[108,177,281],"study":[109,282],"employs":[110],"two":[111],"renowned":[112],"clustering":[113,164],"algorithms,":[114],"K-Means":[115,163,255],"K-Medoids,":[117],"analyzing":[118],"dataset":[120],"through":[121],"lens":[123],"three":[125],"distinct":[126],"dimensionality":[127],"reduction":[128],"techniques:":[129],"PCA":[130,257],"(Principal":[131],"Component":[132],"Analysis),":[133],"t-SNE":[134,219],"(t-Distributed":[135],"Stochastic":[136],"Neighbor":[137],"Embedding),":[138],"Autoencoder.":[140],"methodological":[142],"approach":[143],"facilitates":[144],"robust":[146],"comparative":[147],"analysis":[148],"between":[149],"its":[154],"predecessors":[155],"\u2014":[156,161],"LR,":[157],"LF,":[158],"utilizing":[162],"evaluate":[166],"precision":[168],"cluster":[171],"assignments.":[172],"empirical":[174],"findings":[175],"underscore":[179],"superiority":[181],"achieving":[187],"more":[188,293],"accurate":[189],"insightful":[191],"segmentation.":[193],"Additionally,":[194],"composite":[196],"Customer":[197,200],"Classification":[198],"Relationship":[201],"Matrix":[202],"was":[203],"deployed":[204],"discern":[206],"nuanced":[208,294],"traits":[209],"clustered":[211],"groups,":[212],"identifying":[213],"fusion":[215],"K-Medoids":[217],"as":[220],"most":[222],"effective":[223],"strategy":[224],"capturing":[226],"full":[228],"spectrum":[229],"dynamics.":[232],"further":[235],"elucidates":[236],"several":[237],"test":[238],"cases":[239],"use":[241],"case":[242],"scenarios,":[243],"demonstrating":[244],"practical":[246],"applications":[247],"conjunction":[253],"with":[254,305],"refine":[259],"marketing":[260,301],"strategies":[261],"foster":[263],"deeper":[265],"understanding":[266],"base.":[271],"Through":[272],"development":[274],"application":[276],"contributes":[283],"significantly":[284],"field":[287],"providing":[291],"tool":[295],"businesses":[297],"tailor":[299],"their":[300,312],"initiatives,":[302],"ensuring":[303],"alignment":[304],"evolving":[307],"preferences":[308],"behaviors":[310],"clientele.":[314]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2024-06-28T00:00:00"}