{"id":"https://openalex.org/W3043445890","doi":"https://doi.org/10.1109/access.2020.3009482","title":"Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis","display_name":"Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3043445890","doi":"https://doi.org/10.1109/access.2020.3009482","mag":"3043445890"},"language":"en","primary_location":{"id":"doi:10.1109/access.2020.3009482","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3009482","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09141266.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09141266.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015958874","display_name":"Pablo S\u00e1nchez-N\u00fa\u00f1ez","orcid":"https://orcid.org/0000-0001-7845-9506"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Pablo Sanchez-Nunez","raw_affiliation_strings":["Joint-PhD programme in Communication, Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":"https://orcid.org/0000-0001-7845-9506","affiliations":[{"raw_affiliation_string":"Joint-PhD programme in Communication, Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028339803","display_name":"Manuel J. Cobo","orcid":"https://orcid.org/0000-0001-6575-803X"},"institutions":[{"id":"https://openalex.org/I39147953","display_name":"Universidad de C\u00e1diz","ror":"https://ror.org/04mxxkb11","country_code":"ES","type":"education","lineage":["https://openalex.org/I39147953"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Manuel J. Cobo","raw_affiliation_strings":["Department of Computer Science and Engineering, Universidad de C\u00e1diz, C\u00e1diz, Spain"],"raw_orcid":"https://orcid.org/0000-0001-6575-803X","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Universidad de C\u00e1diz, C\u00e1diz, Spain","institution_ids":["https://openalex.org/I39147953"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091544196","display_name":"Carlos de las Heras-Pedrosa","orcid":"https://orcid.org/0000-0002-2738-4177"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Carlos De Las Heras-Pedrosa","raw_affiliation_strings":["Department of Audiovisual Communication and Advertising, Faculty of Communication Sciences, Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":"https://orcid.org/0000-0002-2738-4177","affiliations":[{"raw_affiliation_string":"Department of Audiovisual Communication and Advertising, Faculty of Communication Sciences, Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015701145","display_name":"Jos\u00e9 Ignacio Pel\u00e1ez","orcid":"https://orcid.org/0000-0002-2606-3849"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jose Ignacio Pelaez","raw_affiliation_strings":["Department of Languages and Computer Science, Higher Technical School of Computer Engineering, Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":"https://orcid.org/0000-0002-2606-3849","affiliations":[{"raw_affiliation_string":"Department of Languages and Computer Science, Higher Technical School of Computer Engineering, Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076657750","display_name":"Enrique Herrera\u2010Viedma","orcid":"https://orcid.org/0000-0002-7922-4984"},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]},{"id":"https://openalex.org/I4210095677","display_name":"Instituto Andaluz de Ciencias de la Tierra","ror":"https://ror.org/00v0g9w49","country_code":"ES","type":"facility","lineage":["https://openalex.org/I134820265","https://openalex.org/I4210095677"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Enrique Herrera-Viedma","raw_affiliation_strings":["Andalusian Research Institute in Data Science and Computational Intelligence, Universidad de Granada, Granada, Spain"],"raw_orcid":"https://orcid.org/0000-0002-7922-4984","affiliations":[{"raw_affiliation_string":"Andalusian Research Institute in Data Science and Computational Intelligence, Universidad de Granada, Granada, Spain","institution_ids":["https://openalex.org/I4210095677","https://openalex.org/I173304897"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5015958874"],"corresponding_institution_ids":["https://openalex.org/I82767444"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":8.2956,"has_fulltext":true,"cited_by_count":115,"citation_normalized_percentile":{"value":0.98077146,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"8","issue":null,"first_page":"134563","last_page":"134576"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.8565019965171814},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7055269479751587},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.43991440534591675},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.4388119578361511},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.341572642326355}],"concepts":[{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.8565019965171814},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7055269479751587},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.43991440534591675},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4388119578361511},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.341572642326355}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1109/access.2020.3009482","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3009482","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09141266.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:digibug.ugr.es:10481/63591","is_oa":true,"landing_page_url":"http://hdl.handle.net/10481/63591","pdf_url":null,"source":{"id":"https://openalex.org/S4306400567","display_name":"Institutional Repository of the University of Granada (University of Granada)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I173304897","host_organization_name":"Universidad de Granada","host_organization_lineage":["https://openalex.org/I173304897"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dnet:rodin_______::35154ab10b3e121a31095ca0e772fd75","is_oa":true,"landing_page_url":"http://hdl.handle.net/10498/23610","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access ( Volume: 8 ) Page(s): 134563 - 134576","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:285a6869336941d7a3ffd8dcbbf0f5f2","is_oa":true,"landing_page_url":"https://doaj.org/article/285a6869336941d7a3ffd8dcbbf0f5f2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 8, Pp 134563-134576 (2020)","raw_type":"article"},{"id":"pmh:oai:e-archivo.uc3m.es:10016/40034","is_oa":true,"landing_page_url":"http://hdl.handle.net/10016/40034","pdf_url":null,"source":{"id":"https://openalex.org/S4306400817","display_name":"e-Archivo (Carlos III University of Madrid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I50357001","host_organization_name":"Universidad Carlos III de Madrid","host_organization_lineage":["https://openalex.org/I50357001"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"research article"}],"best_oa_location":{"id":"doi:10.1109/access.2020.3009482","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3009482","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09141266.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.5799999833106995,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3043445890.pdf","grobid_xml":"https://content.openalex.org/works/W3043445890.grobid-xml"},"referenced_works_count":43,"referenced_works":["https://openalex.org/W1556478480","https://openalex.org/W1799889357","https://openalex.org/W1893842283","https://openalex.org/W1974609772","https://openalex.org/W1981886524","https://openalex.org/W2046739287","https://openalex.org/W2048783874","https://openalex.org/W2058601020","https://openalex.org/W2063343203","https://openalex.org/W2069116224","https://openalex.org/W2097726431","https://openalex.org/W2109574129","https://openalex.org/W2111628838","https://openalex.org/W2128438887","https://openalex.org/W2133504507","https://openalex.org/W2135455887","https://openalex.org/W2150220236","https://openalex.org/W2150866153","https://openalex.org/W2317606158","https://openalex.org/W2412155161","https://openalex.org/W2462909006","https://openalex.org/W2520187617","https://openalex.org/W2588655148","https://openalex.org/W2613963187","https://openalex.org/W2617866211","https://openalex.org/W2618813383","https://openalex.org/W2654569425","https://openalex.org/W2731852269","https://openalex.org/W2738614877","https://openalex.org/W2753840835","https://openalex.org/W2781487490","https://openalex.org/W2794329575","https://openalex.org/W2940887341","https://openalex.org/W2942753551","https://openalex.org/W2955585248","https://openalex.org/W2964167669","https://openalex.org/W2967147224","https://openalex.org/W3001107325","https://openalex.org/W3003300576","https://openalex.org/W3006366277","https://openalex.org/W3007443032","https://openalex.org/W4205184193","https://openalex.org/W6676235441"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2548633793","https://openalex.org/W3013279174","https://openalex.org/W2941935829","https://openalex.org/W2596247554","https://openalex.org/W3132372214","https://openalex.org/W4224284088","https://openalex.org/W4286571989"],"abstract_inverted_index":{"In":[0],"the":[1,4,47,78,89,92,97,103,117,135,156],"last":[2,79],"decade,":[3],"advertising":[5,72,159],"industry":[6],"has":[7,73,87],"experienced":[8],"a":[9,18,25,166],"quantum":[10],"leap,":[11],"powered":[12],"by":[13],"recent":[14],"advances":[15],"in":[16,21,71,95,127],"neuroscience,":[17],"large":[19],"investment":[20],"artificial":[22],"intelligence,":[23],"and":[24,38,68,102,107,124,146,172,180],"high":[26],"degree":[27],"of":[28,46,51,61,83,91,105,138,187],"consumer":[29],"expertise.":[30],"Within":[31],"this":[32,84],"context,":[33],"opinion":[34,64,122],"mining,":[35,65,123],"sentiment":[36,66,120],"analysis,":[37,67,121],"emotion":[39,69,125],"understanding":[40,70,126],"bring":[41],"us":[42],"closer":[43],"to":[44,53,133,151],"one":[45],"most":[48],"sought-after":[49],"objectives":[50],"advertising:":[52],"offer":[54],"relevant":[55],"ads":[56],"at":[57],"scale.":[58],"The":[59,81,129],"importance":[60],"studies":[62],"about":[63],"been":[74,88],"rising":[75],"exponentially":[76],"over":[77],"years.":[80],"peak":[82],"new":[85],"situation":[86],"interest":[90],"research":[93,160,175],"community":[94],"studying":[96],"relationship":[98,118],"between":[99,119,178],"such":[100,164],"innovations":[101],"spread":[104],"smart":[106],"contextual":[108],"advertising.":[109,128],"This":[110],"article":[111],"analyzes":[112],"those":[113],"works":[114,176],"that":[115],"address":[116],"main":[130],"objective":[131],"is":[132],"clarify":[134],"current":[136,157],"state":[137],"these":[139],"studies,":[140],"explore":[141],"issues,":[142],"methods,":[143],"findings,":[144],"themes,":[145],"gaps":[147],"as":[148,150],"well":[149],"define":[152],"their":[153],"significance":[154],"within":[155],"convergence":[158],"scenario.":[161],"To":[162],"reach":[163],"objectives,":[165],"bibliometric":[167],"analysis":[168],"was":[169],"conducted,":[170],"retrieving":[171],"analyzing":[173],"919":[174],"published":[177],"2010":[179],"2019":[181],"based":[182],"on":[183],"results":[184],"from":[185],"Web":[186],"Science":[188],"(WoS).":[189]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":29},{"year":2023,"cited_by_count":31},{"year":2022,"cited_by_count":16},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}