{"id":"https://openalex.org/W3039143791","doi":"https://doi.org/10.1109/access.2020.3005951","title":"The Combination Signaling Effect of Text and Image on Mobile Phone Review Helpfulness - The Moderating Effect of Signaling Environment","display_name":"The Combination Signaling Effect of Text and Image on Mobile Phone Review Helpfulness - The Moderating Effect of Signaling Environment","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3039143791","doi":"https://doi.org/10.1109/access.2020.3005951","mag":"3039143791"},"language":"en","primary_location":{"id":"doi:10.1109/access.2020.3005951","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3005951","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09129697.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09129697.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101583850","display_name":"Liu Fan","orcid":"https://orcid.org/0000-0002-9907-8160"},"institutions":[{"id":"https://openalex.org/I59028903","display_name":"Ocean University of China","ror":"https://ror.org/04rdtx186","country_code":"CN","type":"education","lineage":["https://openalex.org/I59028903"]},{"id":"https://openalex.org/I80143920","display_name":"Shandong University of Science and Technology","ror":"https://ror.org/04gtjhw98","country_code":"CN","type":"education","lineage":["https://openalex.org/I80143920"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Liu Fan","raw_affiliation_strings":["College of Economics and Management, Shandong University of Science and Technology, Qingdao, China","Management College, Ocean University of China, Qingdao, China"],"raw_orcid":"https://orcid.org/0000-0002-9907-8160","affiliations":[{"raw_affiliation_string":"College of Economics and Management, Shandong University of Science and Technology, Qingdao, China","institution_ids":["https://openalex.org/I80143920"]},{"raw_affiliation_string":"Management College, Ocean University of China, Qingdao, China","institution_ids":["https://openalex.org/I59028903"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102026768","display_name":"Zhang Xiao-ping","orcid":"https://orcid.org/0000-0002-2141-1250"},"institutions":[{"id":"https://openalex.org/I80143920","display_name":"Shandong University of Science and Technology","ror":"https://ror.org/04gtjhw98","country_code":"CN","type":"education","lineage":["https://openalex.org/I80143920"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaoping Zhang","raw_affiliation_strings":["College of Economics and Management, Shandong University of Science and Technology, Qingdao, China"],"raw_orcid":"https://orcid.org/0000-0002-2141-1250","affiliations":[{"raw_affiliation_string":"College of Economics and Management, Shandong University of Science and Technology, Qingdao, China","institution_ids":["https://openalex.org/I80143920"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101583850"],"corresponding_institution_ids":["https://openalex.org/I59028903","https://openalex.org/I80143920"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":3.3033,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.93474753,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"8","issue":null,"first_page":"122736","last_page":"122746"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9905999898910522,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/helpfulness","display_name":"Helpfulness","score":0.9773701429367065},{"id":"https://openalex.org/keywords/extant-taxon","display_name":"Extant taxon","score":0.5747465491294861},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5331569910049438},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5214554667472839},{"id":"https://openalex.org/keywords/signal","display_name":"SIGNAL (programming language)","score":0.5074109435081482},{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.5012466907501221},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.484161913394928},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.36192750930786133},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3358503580093384},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.23836228251457214},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.14566564559936523},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.10330721735954285},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.09005105495452881}],"concepts":[{"id":"https://openalex.org/C2781265381","wikidata":"https://www.wikidata.org/wiki/Q5710255","display_name":"Helpfulness","level":2,"score":0.9773701429367065},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.5747465491294861},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5331569910049438},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5214554667472839},{"id":"https://openalex.org/C2779843651","wikidata":"https://www.wikidata.org/wiki/Q7390335","display_name":"SIGNAL (programming language)","level":2,"score":0.5074109435081482},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.5012466907501221},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.484161913394928},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.36192750930786133},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3358503580093384},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.23836228251457214},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14566564559936523},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.10330721735954285},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.09005105495452881},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2020.3005951","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3005951","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09129697.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:8b35758a305f434f9d91e02141766322","is_oa":true,"landing_page_url":"https://doaj.org/article/8b35758a305f434f9d91e02141766322","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 8, Pp 122736-122746 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2020.3005951","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3005951","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09129697.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.6800000071525574,"display_name":"Quality Education"}],"awards":[{"id":"https://openalex.org/G2397188280","display_name":null,"funder_award_id":"18ZDA055","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"},{"id":"https://openalex.org/G6126906802","display_name":null,"funder_award_id":"18ZDA055","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8919600056","display_name":null,"funder_award_id":"71603151","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3039143791.pdf","grobid_xml":"https://content.openalex.org/works/W3039143791.grobid-xml"},"referenced_works_count":64,"referenced_works":["https://openalex.org/W9381690","https://openalex.org/W113769234","https://openalex.org/W950964638","https://openalex.org/W1482001024","https://openalex.org/W1968168282","https://openalex.org/W1984153006","https://openalex.org/W1990451873","https://openalex.org/W2026738440","https://openalex.org/W2030387474","https://openalex.org/W2031166349","https://openalex.org/W2034834048","https://openalex.org/W2038461767","https://openalex.org/W2039340897","https://openalex.org/W2044896330","https://openalex.org/W2047390227","https://openalex.org/W2052152090","https://openalex.org/W2058830454","https://openalex.org/W2066983302","https://openalex.org/W2075964046","https://openalex.org/W2087625706","https://openalex.org/W2087991928","https://openalex.org/W2099594827","https://openalex.org/W2102045068","https://openalex.org/W2110687866","https://openalex.org/W2112256230","https://openalex.org/W2123565232","https://openalex.org/W2157030752","https://openalex.org/W2176356437","https://openalex.org/W2179200719","https://openalex.org/W2201929092","https://openalex.org/W2275869402","https://openalex.org/W2300351410","https://openalex.org/W2384853967","https://openalex.org/W2402228089","https://openalex.org/W2404244834","https://openalex.org/W2462133661","https://openalex.org/W2583180839","https://openalex.org/W2586885238","https://openalex.org/W2598930435","https://openalex.org/W2609010594","https://openalex.org/W2620602609","https://openalex.org/W2726474813","https://openalex.org/W2754062402","https://openalex.org/W2762700563","https://openalex.org/W2770695939","https://openalex.org/W2773658928","https://openalex.org/W2792148101","https://openalex.org/W2793787528","https://openalex.org/W2801315249","https://openalex.org/W2809815225","https://openalex.org/W2810318119","https://openalex.org/W2810624651","https://openalex.org/W2888326933","https://openalex.org/W2915269659","https://openalex.org/W2934766547","https://openalex.org/W2957538524","https://openalex.org/W2994695630","https://openalex.org/W3123887747","https://openalex.org/W3125189097","https://openalex.org/W3125541483","https://openalex.org/W3141714916","https://openalex.org/W3149752040","https://openalex.org/W4211229609","https://openalex.org/W4300648631"],"related_works":["https://openalex.org/W2613921548","https://openalex.org/W4285360723","https://openalex.org/W4281847990","https://openalex.org/W2488228222","https://openalex.org/W4400480248","https://openalex.org/W2002563848","https://openalex.org/W2934621214","https://openalex.org/W1498449133","https://openalex.org/W2611407113","https://openalex.org/W2266949537"],"abstract_inverted_index":{"Consumers":[0],"are":[1,37,258,270,288],"increasingly":[2],"using":[3,16],"both":[4,186,276],"texts":[5,17,20,74],"and":[6,75,85,102,267,278],"images":[7,36,76],"to":[8,30,45,93,260],"express":[9],"their":[10],"opinions":[11],"about":[12],"products":[13],"rather":[14],"than":[15],"alone.":[18],"Generally,":[19],"usually":[21],"contain":[22],"more":[23,39],"detailed":[24],"description":[25],"of":[26,33,48,53,73,87,99,106,127,151,167,188,196,205,219,229,245,251,284],"product":[27],"attributes,":[28],"contributing":[29,44],"the":[31,42,46,71,95,149,191,203,213,217,227,238,242,246,261,282],"diagnosticity":[32],"reviews,":[34],"whereas":[35],"visually":[38],"attention-grabbing":[40],"on":[41,63,77,82,202,253,264,273],"screen,":[43],"accessibility":[47],"reviews.":[49],"These":[50,256],"two":[51,194,249],"types":[52,187,195,250],"information":[54],"complement":[55],"each":[56],"other":[57],"in":[58,110,129,141],"influencing":[59],"potential":[60,96],"consumers'":[61],"evaluation":[62],"review":[64,78,118,180,206,254,286],"helpfulness.":[65,207,255],"However,":[66],"extant":[67],"studies":[68],"mainly":[69],"investigate":[70,94],"impact":[72,201,218,228,244],"helpfulness":[79,181],"independently.":[80],"Based":[81,272],"signaling":[83,143,214,239],"theory":[84],"level":[86],"processing":[88],"theory,":[89],"this":[90,133,175],"study":[91,134,176],"attempts":[92],"interaction":[97,192,247],"effect":[98],"textual":[100,113,220],"signal":[101,104,114,122,221],"imagery":[103,121,230],"instead":[105],"only":[107],"examining":[108],"them":[109],"isolation.":[111],"Particularly,":[112],"is":[115,123,146,182,234],"operated":[116,124],"as":[117,125,148],"length,":[119],"while":[120],"number":[126,150],"pictures":[128],"a":[130,155,159,199],"review.":[131],"Furthermore,":[132],"also":[135,210,235],"examines":[136],"whether":[137],"these":[138,274],"effects":[139],"vary":[140],"different":[142],"environment":[144,215,240],"that":[145,179,212,237],"conceptualized":[147],"reviews":[152,166],"associated":[153],"with":[154],"product.":[156],"By":[157],"developing":[158],"Tobit":[160],"regression":[161],"model":[162],"for":[163,281],"4,063":[164],"online":[165,285],"39":[168],"Huawei":[169],"mobile":[170],"phones":[171],"crawled":[172],"from":[173],"ZOL.com,":[174],"empirically":[177],"demonstrates":[178],"positively":[183],"influenced":[184],"by":[185],"signals.":[189],"Interestingly,":[190],"between":[193,248],"signals":[197,252],"has":[198],"negative":[200,243],"perception":[204],"The":[208],"results":[209],"reveal":[211],"augments":[216],"but":[222],"does":[223],"not":[224],"significantly":[225],"influence":[226],"signal.":[231],"Additionally,":[232],"it":[233],"found":[236],"mitigates":[241],"findings":[257],"anomalous":[259],"established":[262],"knowledge":[263],"consumer":[265],"behaviors":[266],"possible":[268],"explanations":[269],"presented.":[271],"findings,":[275],"theoretical":[277],"practical":[279],"implications":[280],"improvement":[283],"mechanism":[287],"discussed.":[289]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
