{"id":"https://openalex.org/W3033372266","doi":"https://doi.org/10.1109/access.2020.3000093","title":"Exploring Key Issues Affecting African Mobile eCommerce Applications Using Sentiment and Thematic Analysis","display_name":"Exploring Key Issues Affecting African Mobile eCommerce Applications Using Sentiment and Thematic Analysis","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3033372266","doi":"https://doi.org/10.1109/access.2020.3000093","mag":"3033372266"},"language":"en","primary_location":{"id":"doi:10.1109/access.2020.3000093","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3000093","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09108261.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09108261.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043039058","display_name":"Tolulope Olagunju","orcid":null},"institutions":[{"id":"https://openalex.org/I129902397","display_name":"Dalhousie University","ror":"https://ror.org/01e6qks80","country_code":"CA","type":"education","lineage":["https://openalex.org/I129902397"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Tolulope Olagunju","raw_affiliation_strings":["Faculty of Computer Science, Dalhousie University, Halifax, Canada"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science, Dalhousie University, Halifax, Canada","institution_ids":["https://openalex.org/I129902397"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074993442","display_name":"Oladapo Oyebode","orcid":"https://orcid.org/0000-0002-5797-7790"},"institutions":[{"id":"https://openalex.org/I129902397","display_name":"Dalhousie University","ror":"https://ror.org/01e6qks80","country_code":"CA","type":"education","lineage":["https://openalex.org/I129902397"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Oladapo Oyebode","raw_affiliation_strings":["Faculty of Computer Science, Dalhousie University, Halifax, Canada"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science, Dalhousie University, Halifax, Canada","institution_ids":["https://openalex.org/I129902397"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034768623","display_name":"Rita Orji","orcid":"https://orcid.org/0000-0001-6152-8034"},"institutions":[{"id":"https://openalex.org/I129902397","display_name":"Dalhousie University","ror":"https://ror.org/01e6qks80","country_code":"CA","type":"education","lineage":["https://openalex.org/I129902397"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Rita Orji","raw_affiliation_strings":["Faculty of Computer Science, Dalhousie University, Halifax, Canada"],"affiliations":[{"raw_affiliation_string":"Faculty of Computer Science, Dalhousie University, Halifax, Canada","institution_ids":["https://openalex.org/I129902397"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5043039058"],"corresponding_institution_ids":["https://openalex.org/I129902397"],"apc_list":{"value":1850,"currency":"USD","value_usd":1850},"apc_paid":{"value":1850,"currency":"USD","value_usd":1850},"fwci":3.1548,"has_fulltext":true,"cited_by_count":42,"citation_normalized_percentile":{"value":0.93138709,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"8","issue":null,"first_page":"114475","last_page":"114486"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.868798017501831},{"id":"https://openalex.org/keywords/thematic-analysis","display_name":"Thematic analysis","score":0.8224126100540161},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6910945773124695},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6348024606704712},{"id":"https://openalex.org/keywords/thematic-map","display_name":"Thematic map","score":0.5768567323684692},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.49870824813842773},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.39088699221611023},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.38722679018974304},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.3518552780151367},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.25358331203460693},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.24132314324378967},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.15204563736915588},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.10905498266220093}],"concepts":[{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.868798017501831},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.8224126100540161},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6910945773124695},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6348024606704712},{"id":"https://openalex.org/C93692415","wikidata":"https://www.wikidata.org/wiki/Q1502030","display_name":"Thematic map","level":2,"score":0.5768567323684692},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.49870824813842773},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.39088699221611023},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.38722679018974304},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3518552780151367},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.25358331203460693},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.24132314324378967},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.15204563736915588},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10905498266220093},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/access.2020.3000093","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3000093","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09108261.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:70787962cb87471ba63a48bfdb886f3c","is_oa":true,"landing_page_url":"https://doaj.org/article/70787962cb87471ba63a48bfdb886f3c","pdf_url":null,"source":{"id":"https://openalex.org/S112646816","display_name":"SHILAP Revista de lepidopterolog\u00eda","issn_l":"0300-5267","issn":["0300-5267","2340-4078"],"is_oa":true,"is_in_doaj":true,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Access, Vol 8, Pp 114475-114486 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/access.2020.3000093","is_oa":true,"landing_page_url":"https://doi.org/10.1109/access.2020.3000093","pdf_url":"https://ieeexplore.ieee.org/ielx7/6287639/8948470/09108261.pdf","source":{"id":"https://openalex.org/S2485537415","display_name":"IEEE Access","issn_l":"2169-3536","issn":["2169-3536"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Access","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.5400000214576721}],"awards":[],"funders":[{"id":"https://openalex.org/F4320334593","display_name":"Natural Sciences and Engineering Research Council of Canada","ror":"https://ror.org/01h531d29"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3033372266.pdf","grobid_xml":"https://content.openalex.org/works/W3033372266.grobid-xml"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W1625607561","https://openalex.org/W1979290264","https://openalex.org/W1983324541","https://openalex.org/W1988581490","https://openalex.org/W2029098683","https://openalex.org/W2049271634","https://openalex.org/W2070278494","https://openalex.org/W2071707989","https://openalex.org/W2074975950","https://openalex.org/W2093021421","https://openalex.org/W2113840470","https://openalex.org/W2131776862","https://openalex.org/W2176293751","https://openalex.org/W2281492572","https://openalex.org/W2323377304","https://openalex.org/W2334021832","https://openalex.org/W2346152372","https://openalex.org/W2460863069","https://openalex.org/W2505704905","https://openalex.org/W2613680009","https://openalex.org/W2618533279","https://openalex.org/W2756522623","https://openalex.org/W2796193383","https://openalex.org/W2803581509","https://openalex.org/W2915177913","https://openalex.org/W2949654352","https://openalex.org/W2996171621","https://openalex.org/W2996347617","https://openalex.org/W3003618396","https://openalex.org/W3010353689","https://openalex.org/W3095706167","https://openalex.org/W3125800008","https://openalex.org/W4386506836","https://openalex.org/W6704495633","https://openalex.org/W7015926951"],"related_works":["https://openalex.org/W2291311298","https://openalex.org/W2378021067","https://openalex.org/W2347703439","https://openalex.org/W2371027582","https://openalex.org/W2076654158","https://openalex.org/W3196787553","https://openalex.org/W2898552957","https://openalex.org/W1969939902","https://openalex.org/W1982702875","https://openalex.org/W3034807830"],"abstract_inverted_index":{"Mobile":[0],"eCommerce":[1,38,52],"applications":[2,39,53],"are":[3,73],"increasingly":[4],"becoming":[5],"popular":[6],"for":[7],"shopping":[8],"online":[9],"in":[10],"Africa,":[11],"since":[12],"the":[13,17,32,100,114,129,170],"means":[14],"of":[15,44,154],"accessing":[16],"Internet":[18],"is":[19,128],"mostly":[20],"through":[21],"mobile":[22,37,51,121],"devices.":[23],"This":[24],"presents":[25],"an":[26],"opportunity":[27],"to":[28,83,104,112,168],"explore":[29],"and":[30,63,79,99,107,116,143,159],"understand":[31],"key":[33],"issues":[34],"affecting":[35,119],"African":[36,50,120],"by":[40],"performing":[41,131],"sentiment":[42,69,91],"analysis":[43,70,111,138],"users":[45],"reviews":[46,86],"from":[47],"seven":[48],"top":[49],"(i.e.,":[54],"Jiji":[55,58,64],"Nigeria,":[56],"Jumia,":[57],"Kenya,":[59],"Konga,":[60],"Takealot,":[61],"KiliMall":[62],"Uganda).":[65],"We":[66],"implement":[67],"two":[68],"approaches,":[71],"which":[72],"Linguistic":[74],"Inquiry":[75],"Word":[76],"Count":[77],"(LIWC)":[78],"Machine":[80],"Learning":[81],"(ML),":[82],"classify":[84],"user":[85],"into":[87],"positive":[88,115,149],"or":[89],"negative":[90,117,171],"polarity.":[92],"Specifically,":[93],"we":[94,163],"compare":[95],"five":[96],"ML":[97],"algorithms":[98],"LIWC":[101,127],"with":[102,133],"respect":[103],"their":[105],"performance,":[106],"also":[108],"conduct":[109],"thematic":[110,137],"uncover":[113],"factors":[118,150],"eCommerce.":[122],"Our":[123,136],"results":[124],"show":[125],"that":[126],"best":[130],"method":[132],"86.7%":[134],"F1-score.":[135],"reveals":[139],"various":[140],"business,":[141],"legal,":[142],"technology":[144],"issues,":[145],"as":[146,148,152],"well":[147],"such":[151],"ease":[153],"use,":[155],"fast":[156],"delivery":[157],"time,":[158],"affordable":[160],"items.":[161],"Finally,":[162],"offer":[164],"recommendations":[165],"on":[166],"how":[167],"tackle":[169],"issues.":[172]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":1}],"updated_date":"2026-03-12T08:34:05.389933","created_date":"2025-10-10T00:00:00"}