{"id":"https://openalex.org/W2740046953","doi":"https://doi.org/10.1108/prog-12-2016-0078","title":"Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory","display_name":"Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory","publication_year":2017,"publication_date":"2017-07-28","ids":{"openalex":"https://openalex.org/W2740046953","doi":"https://doi.org/10.1108/prog-12-2016-0078","mag":"2740046953"},"language":"en","primary_location":{"id":"doi:10.1108/prog-12-2016-0078","is_oa":false,"landing_page_url":"https://doi.org/10.1108/prog-12-2016-0078","pdf_url":null,"source":{"id":"https://openalex.org/S152623109","display_name":"Program electronic library and information systems","issn_l":"0033-0337","issn":["0033-0337","1758-7301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Program","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079780972","display_name":"Taozhen Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I163340411","display_name":"Hohai University","ror":"https://ror.org/01wd4xt90","country_code":"CN","type":"education","lineage":["https://openalex.org/I163340411"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Taozhen Huang","raw_affiliation_strings":["School of Public Administration, Hohai University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Public Administration, Hohai University, Nanjing, China","institution_ids":["https://openalex.org/I163340411"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067764997","display_name":"Zheshi Bao","orcid":null},"institutions":[{"id":"https://openalex.org/I163340411","display_name":"Hohai University","ror":"https://ror.org/01wd4xt90","country_code":"CN","type":"education","lineage":["https://openalex.org/I163340411"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheshi Bao","raw_affiliation_strings":["Business School, Hohai University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Hohai University, Nanjing, China","institution_ids":["https://openalex.org/I163340411"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100784302","display_name":"Yan Li","orcid":"https://orcid.org/0000-0002-6336-0981"},"institutions":[{"id":"https://openalex.org/I163340411","display_name":"Hohai University","ror":"https://ror.org/01wd4xt90","country_code":"CN","type":"education","lineage":["https://openalex.org/I163340411"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yan Li","raw_affiliation_strings":["Business School, Hohai University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Hohai University, Nanjing, China","institution_ids":["https://openalex.org/I163340411"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.5366,"has_fulltext":false,"cited_by_count":60,"citation_normalized_percentile":{"value":0.97747814,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"51","issue":"3","first_page":"259","last_page":"277"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gratification","display_name":"Gratification","score":0.9605912566184998},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6548125743865967},{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.601119875907898},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.49017104506492615},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.46551206707954407},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.46439722180366516},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.4541369080543518},{"id":"https://openalex.org/keywords/flexibility","display_name":"Flexibility (engineering)","score":0.44853007793426514},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.4297895133495331},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.42907610535621643},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.41917145252227783},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4133705496788025},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.29514122009277344},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1782916784286499},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.12355417013168335},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.12319990992546082},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.11403855681419373}],"concepts":[{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.9605912566184998},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6548125743865967},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.601119875907898},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49017104506492615},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.46551206707954407},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.46439722180366516},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4541369080543518},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.44853007793426514},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4297895133495331},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.42907610535621643},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41917145252227783},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4133705496788025},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.29514122009277344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1782916784286499},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12355417013168335},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12319990992546082},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11403855681419373},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/prog-12-2016-0078","is_oa":false,"landing_page_url":"https://doi.org/10.1108/prog-12-2016-0078","pdf_url":null,"source":{"id":"https://openalex.org/S152623109","display_name":"Program electronic library and information systems","issn_l":"0033-0337","issn":["0033-0337","1758-7301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Program","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W176415492","https://openalex.org/W242183775","https://openalex.org/W1491140819","https://openalex.org/W1506534339","https://openalex.org/W1507480538","https://openalex.org/W1516710997","https://openalex.org/W1539609515","https://openalex.org/W1963731527","https://openalex.org/W1965294900","https://openalex.org/W1968171365","https://openalex.org/W1968277036","https://openalex.org/W1969762404","https://openalex.org/W1972885387","https://openalex.org/W1976748235","https://openalex.org/W1982790800","https://openalex.org/W1984884139","https://openalex.org/W1985435564","https://openalex.org/W1987258130","https://openalex.org/W1987318520","https://openalex.org/W1992588178","https://openalex.org/W1994549423","https://openalex.org/W1997310817","https://openalex.org/W2007634774","https://openalex.org/W2009770432","https://openalex.org/W2013372156","https://openalex.org/W2015258583","https://openalex.org/W2017463883","https://openalex.org/W2022987632","https://openalex.org/W2032623537","https://openalex.org/W2037568762","https://openalex.org/W2041639826","https://openalex.org/W2047085234","https://openalex.org/W2048150764","https://openalex.org/W2050299884","https://openalex.org/W2051870244","https://openalex.org/W2051957695","https://openalex.org/W2057431907","https://openalex.org/W2059334100","https://openalex.org/W2059918681","https://openalex.org/W2062910258","https://openalex.org/W2063396615","https://openalex.org/W2069620568","https://openalex.org/W2077434199","https://openalex.org/W2081293998","https://openalex.org/W2085924081","https://openalex.org/W2088774605","https://openalex.org/W2096812562","https://openalex.org/W2101699735","https://openalex.org/W2105512501","https://openalex.org/W2108631245","https://openalex.org/W2108682032","https://openalex.org/W2112456161","https://openalex.org/W2118016181","https://openalex.org/W2120897808","https://openalex.org/W2121967685","https://openalex.org/W2122912498","https://openalex.org/W2124668684","https://openalex.org/W2131875738","https://openalex.org/W2132652356","https://openalex.org/W2141846678","https://openalex.org/W2149608872","https://openalex.org/W2151000531","https://openalex.org/W2162114525","https://openalex.org/W2174701453","https://openalex.org/W2273594328","https://openalex.org/W2410529537","https://openalex.org/W2444660129","https://openalex.org/W2480764363","https://openalex.org/W2512872608","https://openalex.org/W3036097324","https://openalex.org/W3124507438","https://openalex.org/W3126128963","https://openalex.org/W4235062969","https://openalex.org/W4242883546","https://openalex.org/W4243667233","https://openalex.org/W6684164620"],"related_works":["https://openalex.org/W4387497383","https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2935909890","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W1531601525","https://openalex.org/W2593155302"],"abstract_inverted_index":{"Purpose":[0],"The":[1,31,91,147],"purpose":[2],"of":[3,50,55,116,132,162,185,226],"this":[4,119],"paper":[5],"is":[6,121,182,199],"to":[7,25,60,76,125,164,218,231],"explore":[8,61],"the":[9,62,113,214,220,223],"purchase":[10,68,108,166,204,233],"intention":[11,69,109],"in":[12,70,110,168,201,206],"mobile":[13],"social":[14,99,155],"network":[15],"games":[16],"(M-SNGs)":[17],"through":[18,112,143,179],"a":[19,34],"new":[20],"perspective":[21],"and":[22,42,44,52,64,79,98,154,170,190,211],"discuss":[23],"how":[24],"effectively":[26],"promote":[27,176],"players\u2019":[28,107,177,203],"payment.":[29],"Design/methodology/approach":[30],"author":[32,215],"proposed":[33],"research":[35],"model":[36],"by":[37,85,208],"integrating":[38,209],"customer":[39],"engagement":[40],"(CE)":[41],"uses":[43],"gratification":[45,96,100,127,152,156,172],"theory":[46],"(U&G).":[47],"Three":[48],"dimensions":[49,131,161,225],"CE":[51,133,163,210,227],"three":[53,130,160,224],"types":[54],"U&G":[56],"were":[57,74,83],"analyzed,":[58],"respectively":[59],"direct":[63],"indirect":[65,104],"effects":[66,105,115],"on":[67,106],"M-SNGs.":[71],"Online":[72],"questionnaires":[73],"adopted":[75],"collect":[77],"data,":[78],"354":[80],"valid":[81],"samples":[82],"analyzed":[84],"structural":[86],"equation":[87],"modeling":[88],"approach.":[89],"Findings":[90],"findings":[92,148],"show":[93],"that":[94,150],"hedonic":[95,151],"(entertainment)":[97,153],"(self-presentation)":[101,157],"have":[102],"significant":[103],"M-SNGs":[111,207],"mediation":[114],"CE,":[117],"whereas":[118],"mechanism":[120],"not":[122,135],"fully":[123],"applied":[124],"utilitarian":[126,171],"(flexibility).":[128],"Besides,":[129],"are":[134,193,229],"independent,":[136],"because":[137],"absorption":[138,180],"can":[139,158,174],"indirectly":[140],"affect":[141],"vigor":[142],"dedication.":[144],"Research":[145],"limitations/implications":[146],"suggest":[149],"trigger":[159],"stimulate":[165],"intentions":[167,205],"M-SNGs,":[169],"(flexibility)":[173],"also":[175,194,216],"payment":[178],"which":[181,228],"one":[183],"dimension":[184],"CE.":[186],"Some":[187],"other":[188],"theoretical":[189],"practical":[191],"implications":[192],"provided.":[195],"Originality/value":[196],"This":[197],"study":[198],"novel":[200],"exploring":[202],"U&G.":[212],"Meanwhile,":[213],"intends":[217],"reveal":[219],"relationships":[221],"among":[222],"related":[230],"in-game":[232],"intention.":[234]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":14},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}