{"id":"https://openalex.org/W3157350003","doi":"https://doi.org/10.1108/oir-10-2020-0466","title":"What drives people's intention toward live stream broadcasting","display_name":"What drives people's intention toward live stream broadcasting","publication_year":2021,"publication_date":"2021-05-06","ids":{"openalex":"https://openalex.org/W3157350003","doi":"https://doi.org/10.1108/oir-10-2020-0466","mag":"3157350003"},"language":"en","primary_location":{"id":"doi:10.1108/oir-10-2020-0466","is_oa":true,"landing_page_url":"https://doi.org/10.1108/oir-10-2020-0466","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/OIR-10-2020-0466/full/pdf?title=what-drives-peoples-intention-toward-live-stream-broadcasting","source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.emerald.com/insight/content/doi/10.1108/OIR-10-2020-0466/full/pdf?title=what-drives-peoples-intention-toward-live-stream-broadcasting","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022734456","display_name":"Guan-Yu Lin","orcid":"https://orcid.org/0000-0001-8572-7492"},"institutions":[{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Guan-Yu Lin","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, Changhua, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-8572-7492","affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, Changhua, Taiwan","institution_ids":["https://openalex.org/I70522481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010166312","display_name":"Yi\u2010Shun Wang","orcid":"https://orcid.org/0000-0002-0161-5520"},"institutions":[{"id":"https://openalex.org/I193365169","display_name":"National Chi Nan University","ror":"https://ror.org/03ha6v181","country_code":"TW","type":"education","lineage":["https://openalex.org/I193365169"]},{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi-Shun Wang","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, Changhua, Taiwan","Department of Information Management, National Chi Nan University, Puli, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-0161-5520","affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, Changhua, Taiwan","institution_ids":["https://openalex.org/I70522481"]},{"raw_affiliation_string":"Department of Information Management, National Chi Nan University, Puli, Taiwan","institution_ids":["https://openalex.org/I193365169"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100624907","display_name":"Yu-Min Wang","orcid":"https://orcid.org/0000-0002-2096-6801"},"institutions":[{"id":"https://openalex.org/I193365169","display_name":"National Chi Nan University","ror":"https://ror.org/03ha6v181","country_code":"TW","type":"education","lineage":["https://openalex.org/I193365169"]},{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Min Wang","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, Changhua, Taiwan","Department of Information Management, National Chi Nan University, Puli, Taiwan","Department of Information Management, National Chi Nan University, Puli, Taiwan,"],"raw_orcid":"https://orcid.org/0000-0002-2096-6801","affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, Changhua, Taiwan","institution_ids":["https://openalex.org/I70522481"]},{"raw_affiliation_string":"Department of Information Management, National Chi Nan University, Puli, Taiwan","institution_ids":["https://openalex.org/I193365169"]},{"raw_affiliation_string":"Department of Information Management, National Chi Nan University, Puli, Taiwan,","institution_ids":["https://openalex.org/I193365169"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055714378","display_name":"Meng-Hsuan Lee","orcid":"https://orcid.org/0000-0002-7337-9408"},"institutions":[{"id":"https://openalex.org/I70522481","display_name":"National Changhua University of Education","ror":"https://ror.org/005gkfa10","country_code":"TW","type":"education","lineage":["https://openalex.org/I70522481"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Meng-Hsuan Lee","raw_affiliation_strings":["Department of Information Management, National Changhua University of Education, Changhua, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-7337-9408","affiliations":[{"raw_affiliation_string":"Department of Information Management, National Changhua University of Education, Changhua, Taiwan","institution_ids":["https://openalex.org/I70522481"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.0371,"has_fulltext":true,"cited_by_count":34,"citation_normalized_percentile":{"value":0.93448577,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"45","issue":"7","first_page":"1268","last_page":"1289"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11118","display_name":"Evolutionary Psychology and Human Behavior","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.8367289304733276},{"id":"https://openalex.org/keywords/agreeableness","display_name":"Agreeableness","score":0.7852873802185059},{"id":"https://openalex.org/keywords/conscientiousness","display_name":"Conscientiousness","score":0.7300837635993958},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.6905354261398315},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.679682195186615},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.6696971654891968},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.622244119644165},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.5971532464027405},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5027687549591064},{"id":"https://openalex.org/keywords/locus-of-control","display_name":"Locus of control","score":0.4882771968841553},{"id":"https://openalex.org/keywords/hierarchical-structure-of-the-big-five","display_name":"Hierarchical structure of the Big Five","score":0.41284915804862976}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.8367289304733276},{"id":"https://openalex.org/C170760736","wikidata":"https://www.wikidata.org/wiki/Q380358","display_name":"Agreeableness","level":5,"score":0.7852873802185059},{"id":"https://openalex.org/C172141706","wikidata":"https://www.wikidata.org/wiki/Q1307067","display_name":"Conscientiousness","level":5,"score":0.7300837635993958},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.6905354261398315},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.679682195186615},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6696971654891968},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.622244119644165},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.5971532464027405},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5027687549591064},{"id":"https://openalex.org/C170798268","wikidata":"https://www.wikidata.org/wiki/Q534589","display_name":"Locus of control","level":2,"score":0.4882771968841553},{"id":"https://openalex.org/C134524106","wikidata":"https://www.wikidata.org/wiki/Q5753128","display_name":"Hierarchical structure of the Big Five","level":5,"score":0.41284915804862976},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-10-2020-0466","is_oa":true,"landing_page_url":"https://doi.org/10.1108/oir-10-2020-0466","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/OIR-10-2020-0466/full/pdf?title=what-drives-peoples-intention-toward-live-stream-broadcasting","source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1108/oir-10-2020-0466","is_oa":true,"landing_page_url":"https://doi.org/10.1108/oir-10-2020-0466","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/OIR-10-2020-0466/full/pdf?title=what-drives-peoples-intention-toward-live-stream-broadcasting","source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.5600000023841858}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3157350003.pdf","grobid_xml":"https://content.openalex.org/works/W3157350003.grobid-xml"},"referenced_works_count":76,"referenced_works":["https://openalex.org/W161289193","https://openalex.org/W377218205","https://openalex.org/W1641003075","https://openalex.org/W1978191610","https://openalex.org/W1984733378","https://openalex.org/W1995144562","https://openalex.org/W1997735608","https://openalex.org/W2000916980","https://openalex.org/W2001146853","https://openalex.org/W2012544653","https://openalex.org/W2036389121","https://openalex.org/W2043867338","https://openalex.org/W2056883024","https://openalex.org/W2066598107","https://openalex.org/W2071560027","https://openalex.org/W2073877344","https://openalex.org/W2081205013","https://openalex.org/W2088135512","https://openalex.org/W2088165831","https://openalex.org/W2098046791","https://openalex.org/W2099697766","https://openalex.org/W2100826189","https://openalex.org/W2103878898","https://openalex.org/W2105846236","https://openalex.org/W2108021568","https://openalex.org/W2108680020","https://openalex.org/W2121910437","https://openalex.org/W2130892515","https://openalex.org/W2137273948","https://openalex.org/W2142859785","https://openalex.org/W2155592274","https://openalex.org/W2168432963","https://openalex.org/W2170899200","https://openalex.org/W2171099065","https://openalex.org/W2284219800","https://openalex.org/W2473311384","https://openalex.org/W2486509684","https://openalex.org/W2512085351","https://openalex.org/W2516186228","https://openalex.org/W2516565037","https://openalex.org/W2528776713","https://openalex.org/W2530467646","https://openalex.org/W2552370860","https://openalex.org/W2553372078","https://openalex.org/W2563149861","https://openalex.org/W2567599797","https://openalex.org/W2571513212","https://openalex.org/W2622756801","https://openalex.org/W2766308312","https://openalex.org/W2766832247","https://openalex.org/W2778513309","https://openalex.org/W2798614181","https://openalex.org/W2800173056","https://openalex.org/W2803183131","https://openalex.org/W2810026766","https://openalex.org/W2885775724","https://openalex.org/W2893415250","https://openalex.org/W2897379275","https://openalex.org/W2915334879","https://openalex.org/W2921850828","https://openalex.org/W2935807493","https://openalex.org/W2945092661","https://openalex.org/W2946965146","https://openalex.org/W2951066155","https://openalex.org/W2959868425","https://openalex.org/W2960684503","https://openalex.org/W2963384013","https://openalex.org/W2964777559","https://openalex.org/W2968538719","https://openalex.org/W2971682117","https://openalex.org/W2980268690","https://openalex.org/W2986340874","https://openalex.org/W2997579400","https://openalex.org/W3004299153","https://openalex.org/W3011978191","https://openalex.org/W3049628856"],"related_works":["https://openalex.org/W2137956815","https://openalex.org/W3145154382","https://openalex.org/W2736345362","https://openalex.org/W2967916203","https://openalex.org/W2326877552","https://openalex.org/W2030868578","https://openalex.org/W3021571875","https://openalex.org/W2617834870","https://openalex.org/W2133053562","https://openalex.org/W4293539913"],"abstract_inverted_index":{"Purpose":[0],"The":[1,84],"study":[2,85,141],"aims":[3],"to":[4,64],"examine":[5,65],"the":[6,12,39,47,66,71,74,146,168],"relationships":[7,157],"among":[8],"personality":[9,15],"traits":[10,16],"(i.e.":[11,25],"Big":[13],"Five":[14],"and":[17,27,30,51,69,89,108,121,137,163],"locus":[18,123],"of":[19,42,59,76,96,124,145,148,171],"control),":[20],"self-perceived":[21,116,133,160],"facial":[22,117,134,161],"attractiveness,":[23,118,135],"motivations":[24,50,88,107],"intrinsic":[26],"extrinsic":[28,127],"motivation)":[29],"intention":[31,149],"toward":[32,150],"live":[33,151],"stream":[34,152],"broadcasting.":[35],"It":[36],"also":[37],"investigates":[38],"moderating":[40,104,169],"role":[41],"perceived":[43,90,172],"behavioral":[44,91,99,173],"control":[45,92,100],"in":[46],"relationship":[48],"between":[49,106],"intention.":[52,97,109],"Design/methodology/approach":[53],"Data":[54],"collected":[55],"from":[56],"a":[57,102],"sample":[58],"637":[60],"participants":[61],"are":[62,93],"used":[63],"research":[67],"model":[68],"test":[70],"hypotheses":[72],"with":[73,158],"employment":[75],"partial":[77],"least":[78],"squares":[79],"structural":[80],"equation":[81],"modeling.":[82],"Findings":[83],"shows":[86],"that":[87],"significant":[94,103],"predictors":[95],"Perceived":[98],"has":[101],"effect":[105],"Intrinsic":[110],"motivation":[111,128],"is":[112,129],"positively":[113,130],"influenced":[114],"by":[115,132,154],"agreeableness,":[119],"extraversion":[120],"internal":[122],"control,":[125],"while":[126],"predicted":[131],"conscientiousness":[136],"extraversion.":[138],"Originality/value":[139],"This":[140],"enhances":[142],"our":[143],"understanding":[144],"determinants":[147],"broadcasting":[153],"exploring":[155],"its":[156],"motivations,":[159],"attractiveness":[162],"personality,":[164],"as":[165,167],"well":[166],"effects":[170],"control.":[174]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":4}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}