{"id":"https://openalex.org/W2885515273","doi":"https://doi.org/10.1108/oir-10-2017-0288","title":"Library marketing via social media","display_name":"Library marketing via social media","publication_year":2018,"publication_date":"2018-08-17","ids":{"openalex":"https://openalex.org/W2885515273","doi":"https://doi.org/10.1108/oir-10-2017-0288","mag":"2885515273"},"language":"en","primary_location":{"id":"doi:10.1108/oir-10-2017-0288","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-10-2017-0288","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024028591","display_name":"Soohyung Joo","orcid":"https://orcid.org/0000-0001-6770-5118"},"institutions":[{"id":"https://openalex.org/I143302722","display_name":"University of Kentucky","ror":"https://ror.org/02k3smh20","country_code":"US","type":"education","lineage":["https://openalex.org/I143302722"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Soohyung Joo","raw_affiliation_strings":["Department of Information Science, University of Kentucky, Lexington, Kentucky, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Science, University of Kentucky, Lexington, Kentucky, USA","institution_ids":["https://openalex.org/I143302722"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019751914","display_name":"Namjoo Choi","orcid":"https://orcid.org/0000-0002-2281-5046"},"institutions":[{"id":"https://openalex.org/I143302722","display_name":"University of Kentucky","ror":"https://ror.org/02k3smh20","country_code":"US","type":"education","lineage":["https://openalex.org/I143302722"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Namjoo Choi","raw_affiliation_strings":["Department of Library and Information Science, University of Kentucky, Lexington, Kentucky, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Library and Information Science, University of Kentucky, Lexington, Kentucky, USA","institution_ids":["https://openalex.org/I143302722"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059384947","display_name":"Tae Hyun Baek","orcid":"https://orcid.org/0000-0003-2000-698X"},"institutions":[{"id":"https://openalex.org/I143302722","display_name":"University of Kentucky","ror":"https://ror.org/02k3smh20","country_code":"US","type":"education","lineage":["https://openalex.org/I143302722"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tae Hyun Baek","raw_affiliation_strings":["Department of Integrated Strategic Communication, University of Kentucky, Lexington, Kentucky, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Integrated Strategic Communication, University of Kentucky, Lexington, Kentucky, USA","institution_ids":["https://openalex.org/I143302722"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I143302722"],"apc_list":null,"apc_paid":null,"fwci":14.5704,"has_fulltext":false,"cited_by_count":76,"citation_normalized_percentile":{"value":0.98793187,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"42","issue":"6","first_page":"940","last_page":"955"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6978718042373657},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6518304944038391},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.6485991477966309},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5279445052146912},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5010864734649658},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.48572903871536255},{"id":"https://openalex.org/keywords/coding","display_name":"Coding (social sciences)","score":0.476845383644104},{"id":"https://openalex.org/keywords/public-engagement","display_name":"Public engagement","score":0.45606696605682373},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.43343406915664673},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3329758048057556},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3135819435119629},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2009350061416626},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.13643625378608704}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6978718042373657},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6518304944038391},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.6485991477966309},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5279445052146912},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5010864734649658},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.48572903871536255},{"id":"https://openalex.org/C179518139","wikidata":"https://www.wikidata.org/wiki/Q5140297","display_name":"Coding (social sciences)","level":2,"score":0.476845383644104},{"id":"https://openalex.org/C205112559","wikidata":"https://www.wikidata.org/wiki/Q7257735","display_name":"Public engagement","level":2,"score":0.45606696605682373},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.43343406915664673},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3329758048057556},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3135819435119629},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2009350061416626},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.13643625378608704},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-10-2017-0288","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-10-2017-0288","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.7599999904632568}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1557619935","https://openalex.org/W1560374871","https://openalex.org/W1587107238","https://openalex.org/W1607675442","https://openalex.org/W1852086193","https://openalex.org/W1985749074","https://openalex.org/W1991708891","https://openalex.org/W1999595397","https://openalex.org/W2009426659","https://openalex.org/W2017044565","https://openalex.org/W2018279031","https://openalex.org/W2029709911","https://openalex.org/W2031722318","https://openalex.org/W2046235723","https://openalex.org/W2057909704","https://openalex.org/W2059918681","https://openalex.org/W2076980201","https://openalex.org/W2079408806","https://openalex.org/W2086157089","https://openalex.org/W2087588170","https://openalex.org/W2132650155","https://openalex.org/W2138156863","https://openalex.org/W2160513403","https://openalex.org/W2242380710","https://openalex.org/W2326243738","https://openalex.org/W2623804914","https://openalex.org/W3124507438","https://openalex.org/W4251915282","https://openalex.org/W4392674995","https://openalex.org/W6730504598"],"related_works":["https://openalex.org/W2781725988","https://openalex.org/W2051852166","https://openalex.org/W2729797474","https://openalex.org/W2608329374","https://openalex.org/W3123714837","https://openalex.org/W2796062961","https://openalex.org/W2550350567","https://openalex.org/W2890689040","https://openalex.org/W2080855913","https://openalex.org/W4367834141"],"abstract_inverted_index":{"Purpose":[0],"The":[1,41,55,91,108],"purpose":[2],"of":[3,12,37,60,72,78,85,96,99,116,163,189,200,207,231],"this":[4,164],"paper":[5],"is":[6,187],"twofold:":[7],"to":[8,19,25,120,152,174,179,223],"explore":[9],"what":[10],"kinds":[11],"social":[13,30,177,201,225],"media":[14,31,178,202,226],"content":[15,32,203,227],"public":[16,50,172,211,232],"libraries":[17,51,173],"create":[18],"communicate":[20],"with":[21],"users":[22],"online,":[23],"and":[24,34,68,88,204],"examine":[26,194],"the":[27,53,65,70,83,94,97,112,161,166,195,198,205,215,229],"relationships":[28,196],"between":[29,197],"types":[33,59,199],"corresponding":[35],"levels":[36],"user":[38,73,105,155,182,208],"engagement.":[39,106,156,183],"Design/methodology/approach":[40],"sample":[42],"comprises":[43],"4,637":[44],"Facebook":[45,61,79],"posts":[46,62,132],"collected":[47],"from":[48,143],"151":[49],"across":[52],"USA.":[54],"authors":[56,92,109,167,216],"identified":[57],"ten":[58],"based":[63],"on":[64,104,160],"open":[66],"coding,":[67],"calculated":[69],"degrees":[71,206],"engagement":[74,142,209],"for":[75,171],"each":[76],"type":[77,115],"post,":[80],"represented":[81],"by":[82],"numbers":[84],"likes,":[86],"shares":[87],"comments.":[89],"Also,":[90,214],"examined":[93],"effects":[95],"inclusions":[98],"images":[100,150],"or":[101,136,149],"video":[102],"clips":[103],"Findings":[107],"observed":[110],"that":[111,131,193],"most":[113],"frequent":[114],"post":[117],"was":[118],"related":[119],"announcing":[121],"upcoming":[122],"events":[123],"held":[124],"in":[125,210,228],"libraries.":[126,233],"This":[127,185],"study":[128,186],"also":[129],"found":[130],"about":[133],"community":[134],"news":[135],"emotionally":[137],"inspiring":[138],"messages":[139],"elicited":[140],"much":[141],"users.":[144],"Posts":[145],"having":[146],"an":[147],"image":[148],"tend":[151],"receive":[153],"more":[154],"Practical":[157],"implications":[158],"Based":[159],"findings":[162],"study,":[165],"discussed":[168],"practical":[169],"strategies":[170],"effectively":[175],"use":[176],"better":[180],"facilitate":[181],"Originality/value":[184],"one":[188],"a":[190,219],"few":[191],"attempts":[192],"library":[212],"environments.":[213],"have":[217],"proposed":[218],"coding":[220],"scheme":[221],"useful":[222],"analyze":[224],"context":[230]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":5}],"updated_date":"2026-07-16T13:24:37.021932","created_date":"2025-10-10T00:00:00"}