{"id":"https://openalex.org/W4399552651","doi":"https://doi.org/10.1108/oir-09-2022-0532","title":"How behaviour in terms of pluralistic ignorance affects social commerce intentions","display_name":"How behaviour in terms of pluralistic ignorance affects social commerce intentions","publication_year":2024,"publication_date":"2024-06-10","ids":{"openalex":"https://openalex.org/W4399552651","doi":"https://doi.org/10.1108/oir-09-2022-0532"},"language":"en","primary_location":{"id":"doi:10.1108/oir-09-2022-0532","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-09-2022-0532","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030329835","display_name":"Hao-Fan Chumg","orcid":"https://orcid.org/0000-0002-1341-3993"},"institutions":[{"id":"https://openalex.org/I65446980","display_name":"National Chin-Yi University of Technology","ror":"https://ror.org/040bs6h16","country_code":"TW","type":"education","lineage":["https://openalex.org/I65446980"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hao-Fan Chumg","raw_affiliation_strings":["Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan","institution_ids":["https://openalex.org/I65446980"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039985641","display_name":"Sheng-Pao Shih","orcid":"https://orcid.org/0000-0002-5494-3368"},"institutions":[{"id":"https://openalex.org/I107470533","display_name":"Tamkang University","ror":"https://ror.org/04tft4718","country_code":"TW","type":"education","lineage":["https://openalex.org/I107470533"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Sheng-Pao Shih","raw_affiliation_strings":["Department of Information Management, Tamkang University, New Taipei City, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-5494-3368","affiliations":[{"raw_affiliation_string":"Department of Information Management, Tamkang University, New Taipei City, Taiwan","institution_ids":["https://openalex.org/I107470533"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036485708","display_name":"I-Hua Hung","orcid":null},"institutions":[{"id":"https://openalex.org/I4210108002","display_name":"Min-Hwei College of Health Care Management","ror":"https://ror.org/0109nma88","country_code":"TW","type":"education","lineage":["https://openalex.org/I4210108002"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"I-Hua Hung","raw_affiliation_strings":["Min-hwei College of Health Care Management, Liuying, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Min-hwei College of Health Care Management, Liuying, Taiwan","institution_ids":["https://openalex.org/I4210108002"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070351643","display_name":"Wen-Chin Tsao","orcid":null},"institutions":[{"id":"https://openalex.org/I65446980","display_name":"National Chin-Yi University of Technology","ror":"https://ror.org/040bs6h16","country_code":"TW","type":"education","lineage":["https://openalex.org/I65446980"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wen-Chin Tsao","raw_affiliation_strings":["Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan","institution_ids":["https://openalex.org/I65446980"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051317937","display_name":"Jui-Lung Chen","orcid":"https://orcid.org/0000-0002-7258-5242"},"institutions":[{"id":"https://openalex.org/I65446980","display_name":"National Chin-Yi University of Technology","ror":"https://ror.org/040bs6h16","country_code":"TW","type":"education","lineage":["https://openalex.org/I65446980"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jui-Lung Chen","raw_affiliation_strings":["Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan","institution_ids":["https://openalex.org/I65446980"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8307,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.77092544,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"48","issue":"7","first_page":"1451","last_page":"1469"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ignorance","display_name":"Ignorance","score":0.7699424028396606},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6463154554367065},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.6307648420333862},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.6125360131263733},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.6051472425460815},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.48425599932670593},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"Social identity theory","score":0.44781801104545593},{"id":"https://openalex.org/keywords/phenomenon","display_name":"Phenomenon","score":0.41092318296432495},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.2513778805732727},{"id":"https://openalex.org/keywords/social-group","display_name":"Social group","score":0.13461625576019287},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09424182772636414}],"concepts":[{"id":"https://openalex.org/C2778732403","wikidata":"https://www.wikidata.org/wiki/Q815577","display_name":"Ignorance","level":2,"score":0.7699424028396606},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6463154554367065},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6307648420333862},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6125360131263733},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6051472425460815},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.48425599932670593},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.44781801104545593},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.41092318296432495},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2513778805732727},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.13461625576019287},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09424182772636414},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/oir-09-2022-0532","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-09-2022-0532","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},{"id":"pmh:oai:tkuir.lib.tku.edu.tw:987654321/127562","is_oa":false,"landing_page_url":"https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/127562","pdf_url":null,"source":{"id":"https://openalex.org/S4406922698","display_name":"Tamkang University Institutional Repository (TKUIR)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8100000023841858,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W143101749","https://openalex.org/W1490964158","https://openalex.org/W1515810155","https://openalex.org/W1965469632","https://openalex.org/W1971440513","https://openalex.org/W1988050849","https://openalex.org/W1994926236","https://openalex.org/W2002981685","https://openalex.org/W2026177831","https://openalex.org/W2026963539","https://openalex.org/W2028885942","https://openalex.org/W2030029424","https://openalex.org/W2040148252","https://openalex.org/W2040555682","https://openalex.org/W2058599614","https://openalex.org/W2059225935","https://openalex.org/W2061508390","https://openalex.org/W2075653046","https://openalex.org/W2097821774","https://openalex.org/W2098685541","https://openalex.org/W2119672095","https://openalex.org/W2125326971","https://openalex.org/W2145507836","https://openalex.org/W2150238850","https://openalex.org/W2157543468","https://openalex.org/W2162437324","https://openalex.org/W2171279142","https://openalex.org/W2263796036","https://openalex.org/W2318261370","https://openalex.org/W2320153796","https://openalex.org/W2481110090","https://openalex.org/W2551380182","https://openalex.org/W2584592970","https://openalex.org/W2752806962","https://openalex.org/W2754379159","https://openalex.org/W2763757645","https://openalex.org/W2765555546","https://openalex.org/W2773362991","https://openalex.org/W2781907481","https://openalex.org/W2788401049","https://openalex.org/W2792062003","https://openalex.org/W2793029525","https://openalex.org/W2803904741","https://openalex.org/W2808890748","https://openalex.org/W2891810147","https://openalex.org/W2941837559","https://openalex.org/W2945049087","https://openalex.org/W2956208315","https://openalex.org/W2961339320","https://openalex.org/W2975347300","https://openalex.org/W2980259136","https://openalex.org/W3022285812","https://openalex.org/W3024181102","https://openalex.org/W3041469296","https://openalex.org/W3094385289","https://openalex.org/W3131114092","https://openalex.org/W3136699398","https://openalex.org/W3193963458","https://openalex.org/W4210956764","https://openalex.org/W4240922070","https://openalex.org/W4252831736","https://openalex.org/W4281395640","https://openalex.org/W4322631635","https://openalex.org/W4380757864","https://openalex.org/W4385383135"],"related_works":["https://openalex.org/W2041415459","https://openalex.org/W2593155302","https://openalex.org/W2072812638","https://openalex.org/W3126095231","https://openalex.org/W2352855287","https://openalex.org/W4200071106","https://openalex.org/W2378906650","https://openalex.org/W2384288445","https://openalex.org/W2382526412","https://openalex.org/W4372295781"],"abstract_inverted_index":{"Purpose":[0],"This":[1],"research":[2,77],"explores":[3],"the":[4,29,54,76,99,106,124,170],"complex":[5,151],"interplay":[6],"of":[7,102,136,173],"multiple":[8],"social":[9,23,50,110,128,158],"factors":[10],"with":[11,22],"regard":[12],"to":[13,20,49,74,167],"what":[14],"might":[15],"encourage":[16],"or":[17],"inhibit":[18],"users":[19],"interact":[21],"commerce":[24],"(SC).":[25],"Design/methodology/approach":[26],"To":[27],"investigate":[28],"phenomenon,":[30],"we":[31],"developed":[32],"a":[33,60],"model":[34],"based":[35],"on":[36,53],"goal-directed":[37],"behaviour":[38],"and":[39,70,86,113,130,133,138,157,161,179],"pluralistic":[40,84,103,121],"ignorance":[41,85,104,122],"theory":[42],"(typically":[43],"generated":[44],"by":[45],"universal":[46],"behavioural":[47],"adherence":[48],"norms).":[51],"Based":[52],"394":[55],"valid":[56],"responses":[57],"collected":[58],"from":[59,150],"survey,":[61],"partial":[62],"least":[63],"squares":[64],"structural":[65],"equation":[66],"modelling":[67],"(PLS-SEM),":[68],"PROCESS":[69],"ANOVA":[71],"were":[72],"employed":[73],"examine":[75],"hypotheses.":[78],"Findings":[79],"The":[80,116],"results":[81,96],"show":[82,97],"that":[83,98,120,146],"commercial":[87,114],"desire":[88],"positively":[89],"influence":[90],"SC":[91,131,139,147,176],"intention.":[92],"More":[93],"importantly,":[94],"our":[95],"moderating":[100],"effect":[101],"dampens":[105],"positive":[107],"relationship":[108],"between":[109,153],"subjective":[111],"norms":[112],"desire.":[115],"findings":[117],"also":[118,165],"suggest":[119],"mediates":[123],"relationships":[125],"between:":[126],"(1)":[127],"identity":[129],"intentions":[132,148],"(2)":[134],"fear":[135],"isolation":[137],"intentions.":[140],"Originality/value":[141],"Consequently,":[142],"this":[143],"study":[144],"reveals":[145],"result":[149],"interactions":[152],"an":[154],"individual\u2019s":[155],"psychology":[156],"phenomena.":[159],"Theoretical":[160],"managerial":[162],"implications":[163],"are":[164],"discussed":[166],"provide":[168],"for":[169,177],"successful":[171],"development":[172],"strategies":[174],"regarding":[175],"researchers":[178],"SNSs":[180],"operators.":[181]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-07-30T17:31:21.811387","created_date":"2025-10-10T00:00:00"}