{"id":"https://openalex.org/W2759472195","doi":"https://doi.org/10.1108/oir-08-2016-0235","title":"The brand personalities of brand communities: an analysis of online communication","display_name":"The brand personalities of brand communities: an analysis of online communication","publication_year":2017,"publication_date":"2017-09-28","ids":{"openalex":"https://openalex.org/W2759472195","doi":"https://doi.org/10.1108/oir-08-2016-0235","mag":"2759472195"},"language":"en","primary_location":{"id":"doi:10.1108/oir-08-2016-0235","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-08-2016-0235","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091052053","display_name":"Jeannette Paschen","orcid":null},"institutions":[{"id":"https://openalex.org/I86987016","display_name":"KTH Royal Institute of Technology","ror":"https://ror.org/026vcq606","country_code":"SE","type":"education","lineage":["https://openalex.org/I86987016"]}],"countries":["SE"],"is_corresponding":true,"raw_author_name":"Jeannette Paschen","raw_affiliation_strings":["Kungliga Tekniska Hogskolan, Stockholm, Sweden"],"affiliations":[{"raw_affiliation_string":"Kungliga Tekniska Hogskolan, Stockholm, Sweden","institution_ids":["https://openalex.org/I86987016"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001700317","display_name":"Leyland Pitt","orcid":"https://orcid.org/0000-0002-3099-9164"},"institutions":[{"id":"https://openalex.org/I18014758","display_name":"Simon Fraser University","ror":"https://ror.org/0213rcc28","country_code":"CA","type":"education","lineage":["https://openalex.org/I18014758"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Leyland Pitt","raw_affiliation_strings":["Department of Marketing, Faculty of Business Administration, Simon Fraser University, Burnaby, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business Administration, Simon Fraser University, Burnaby, Canada","institution_ids":["https://openalex.org/I18014758"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066069179","display_name":"Jan Kietzmann","orcid":"https://orcid.org/0000-0002-3576-994X"},"institutions":[{"id":"https://openalex.org/I18014758","display_name":"Simon Fraser University","ror":"https://ror.org/0213rcc28","country_code":"CA","type":"education","lineage":["https://openalex.org/I18014758"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Jan Kietzmann","raw_affiliation_strings":["Beedie School of Business, Simon Fraser University, Vancouver, Canada"],"affiliations":[{"raw_affiliation_string":"Beedie School of Business, Simon Fraser University, Vancouver, Canada","institution_ids":["https://openalex.org/I18014758"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070244685","display_name":"Amir Dabirian","orcid":"https://orcid.org/0000-0002-1304-5211"},"institutions":[{"id":"https://openalex.org/I86987016","display_name":"KTH Royal Institute of Technology","ror":"https://ror.org/026vcq606","country_code":"SE","type":"education","lineage":["https://openalex.org/I86987016"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Amir Dabirian","raw_affiliation_strings":["Department of Marketing, Kungliga Tekniska Hogskolan, Stockholm, Sweden"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Kungliga Tekniska Hogskolan, Stockholm, Sweden","institution_ids":["https://openalex.org/I86987016"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052797319","display_name":"Mana Farshid","orcid":null},"institutions":[{"id":"https://openalex.org/I190632392","display_name":"Lule\u00e5 University of Technology","ror":"https://ror.org/016st3p78","country_code":"SE","type":"education","lineage":["https://openalex.org/I190632392"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Mana Farshid","raw_affiliation_strings":["Department of Marketing, Lulea University of Technology, Lulea, Sweden"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Lulea University of Technology, Lulea, Sweden","institution_ids":["https://openalex.org/I190632392"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5091052053"],"corresponding_institution_ids":["https://openalex.org/I86987016"],"apc_list":null,"apc_paid":null,"fwci":6.4163,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.9624902,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"41","issue":"7","first_page":"1064","last_page":"1075"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.978600025177002,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.8471042513847351},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.6986945867538452},{"id":"https://openalex.org/keywords/sophistication","display_name":"Sophistication","score":0.637129545211792},{"id":"https://openalex.org/keywords/brand-equity","display_name":"Brand equity","score":0.5913630723953247},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.548345685005188},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.5445752739906311},{"id":"https://openalex.org/keywords/online-community","display_name":"Online community","score":0.5369598269462585},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.5324638485908508},{"id":"https://openalex.org/keywords/blueprint","display_name":"Blueprint","score":0.5183568596839905},{"id":"https://openalex.org/keywords/brand-extension","display_name":"Brand extension","score":0.4969370663166046},{"id":"https://openalex.org/keywords/corporate-branding","display_name":"Corporate branding","score":0.48337239027023315},{"id":"https://openalex.org/keywords/sincerity","display_name":"Sincerity","score":0.46208736300468445},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4591900408267975},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"Brand loyalty","score":0.4516803026199341},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.4357927143573761},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.42823341488838196},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38164281845092773},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.24082306027412415},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.20743697881698608},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1760021448135376},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.1321379840373993},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12243935465812683},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09647625684738159}],"concepts":[{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.8471042513847351},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6986945867538452},{"id":"https://openalex.org/C168725872","wikidata":"https://www.wikidata.org/wiki/Q991663","display_name":"Sophistication","level":2,"score":0.637129545211792},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5913630723953247},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.548345685005188},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5445752739906311},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.5369598269462585},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5324638485908508},{"id":"https://openalex.org/C155911762","wikidata":"https://www.wikidata.org/wiki/Q422321","display_name":"Blueprint","level":2,"score":0.5183568596839905},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4969370663166046},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.48337239027023315},{"id":"https://openalex.org/C2781160333","wikidata":"https://www.wikidata.org/wiki/Q666985","display_name":"Sincerity","level":2,"score":0.46208736300468445},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4591900408267975},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.4516803026199341},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.4357927143573761},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.42823341488838196},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38164281845092773},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24082306027412415},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20743697881698608},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1760021448135376},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.1321379840373993},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12243935465812683},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09647625684738159},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-08-2016-0235","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-08-2016-0235","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","score":0.5699999928474426,"id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W587271614","https://openalex.org/W1965574139","https://openalex.org/W1972909264","https://openalex.org/W1973041621","https://openalex.org/W1980849679","https://openalex.org/W1981979218","https://openalex.org/W1989218893","https://openalex.org/W1992395607","https://openalex.org/W2000250157","https://openalex.org/W2001386703","https://openalex.org/W2027883876","https://openalex.org/W2041405835","https://openalex.org/W2047452188","https://openalex.org/W2048838488","https://openalex.org/W2055434990","https://openalex.org/W2070539194","https://openalex.org/W2086030222","https://openalex.org/W2093247954","https://openalex.org/W2097305682","https://openalex.org/W2117356399","https://openalex.org/W2131942188","https://openalex.org/W2135856408","https://openalex.org/W2139128015","https://openalex.org/W2182343207","https://openalex.org/W2184943477","https://openalex.org/W2317054359","https://openalex.org/W2465116584","https://openalex.org/W2798755855","https://openalex.org/W2910736066","https://openalex.org/W3121527185","https://openalex.org/W3121590070","https://openalex.org/W3122727549","https://openalex.org/W3123679541","https://openalex.org/W4211068185","https://openalex.org/W4256173697","https://openalex.org/W4285719527","https://openalex.org/W6758278998"],"related_works":["https://openalex.org/W2780908040","https://openalex.org/W4299681250","https://openalex.org/W2900776393","https://openalex.org/W2014335891","https://openalex.org/W2363301240","https://openalex.org/W60565963","https://openalex.org/W293390453","https://openalex.org/W1873183641","https://openalex.org/W1546741126","https://openalex.org/W2168015491"],"abstract_inverted_index":{"Purpose":[0],"Online":[1],"brand":[2,37,42,48,59,76,93,168,187,200,217,257],"communities":[3,77,169,218],"provide":[4],"a":[5,16,142,159,171,175,183,228],"wealth":[6],"of":[7,29,39,46,129,192,215,221,230],"insights":[8,196],"about":[9,15,24],"how":[10,198],"consumers":[11,138],"perceive":[12],"and":[13,78,100,145,254],"talk":[14],"brand,":[17],"rather":[18,44],"than":[19,45],"what":[20],"the":[21,25,36,47,54,83,91,103,111,114,152,155,209,213,240],"firm":[22],"communicates":[23],"brand.":[26,153],"The":[27,62,68,88,118,225,243],"purpose":[28],"this":[30],"paper":[31,63,119,211,244],"is":[32,64,177,208],"to":[33,165,181],"understand":[34],"whether":[35],"personality":[38,94],"an":[40],"online":[41,55,75,167,186,216,256],"community,":[43],"itself,":[49],"can":[50,163],"be":[51],"deduced":[52],"from":[53,73,102],"communication":[56],"within":[57],"that":[58,137,161,191,232],"community.":[60],"Design/methodology/approach":[61],"empirical":[65],"in":[66],"nature.":[67],"authors":[69,89,226,241],"use":[70],"community-generated":[71],"content":[72,80,223],"eight":[74],"perform":[79],"analysis":[81,85],"using":[82,170],"text":[84],"software":[86],"Diction.":[87],"employ":[90],"five":[92],"dictionaries":[95],"(competence,":[96],"excitement,":[97],"ruggedness,":[98],"sincerity":[99],"sophistication)":[101],"Pitt":[104],"et":[105],"al.":[106],"(2007)":[107],"dictionary":[108],"source":[109],"as":[110,158],"basis":[112],"for":[113,248],"authors\u2019":[115],"analysis.":[116,224,242],"Findings":[117],"offers":[120],"two":[121,127],"main":[122],"contributions.":[123],"First,":[124],"it":[125],"identifies":[126],"types":[128],"communities:":[130],"those":[131,146],"focusing":[132,147],"on":[133,148,239],"solving":[134],"functional":[135],"problems":[136],"might":[139],"encounter":[140],"with":[141,151],"firm\u2019s":[143,184],"offering":[144],"broader":[149],"engagement":[150],"Second,":[154],"study":[156],"serves":[157],"blueprint":[160,176],"marketers":[162,249],"adopt":[164],"analyze":[166,182],"computerized":[172,222],"approach.":[173],"Such":[174],"beneficial":[178],"not":[179],"only":[180],"own":[185],"community":[188],"but":[189],"also":[190,245],"competitors,":[193],"thus":[194],"providing":[195],"into":[197],"their":[199],"stacks":[201],"up":[202],"against":[203],"competitor":[204],"brands.":[205],"Originality/value":[206],"This":[207],"first":[210],"examining":[212],"nature":[214],"by":[219],"means":[220],"outline":[227],"number":[229],"areas":[231],"marketing":[233],"scholars":[234],"could":[235],"explore":[236],"further":[237],"based":[238],"highlights":[246],"implications":[247],"when":[250],"establishing,":[251],"managing,":[252],"monitoring":[253],"analyzing":[255],"communities.":[258]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
