{"id":"https://openalex.org/W2887761353","doi":"https://doi.org/10.1108/oir-08-2016-0214","title":"Online advertorial attributions on consumer responses: materialism as a moderator","display_name":"Online advertorial attributions on consumer responses: materialism as a moderator","publication_year":2018,"publication_date":"2018-08-15","ids":{"openalex":"https://openalex.org/W2887761353","doi":"https://doi.org/10.1108/oir-08-2016-0214","mag":"2887761353"},"language":"en","primary_location":{"id":"doi:10.1108/oir-08-2016-0214","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-08-2016-0214","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076417460","display_name":"Hsin Hsin Chang","orcid":"https://orcid.org/0000-0002-0520-8738"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hsin Hsin Chang","raw_affiliation_strings":["Department of Business Administration, National Cheng Kung University, Tainan, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103830298","display_name":"Kit Hong Wong","orcid":null},"institutions":[{"id":"https://openalex.org/I4210121532","display_name":"Ministry of Health and Welfare","ror":"https://ror.org/024w0ge69","country_code":"TW","type":"government","lineage":["https://openalex.org/I4210121532","https://openalex.org/I4405257903"]},{"id":"https://openalex.org/I64045040","display_name":"Fooyin University","ror":"https://ror.org/03pfmgq50","country_code":"TW","type":"education","lineage":["https://openalex.org/I64045040"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Kit Hong Wong","raw_affiliation_strings":["Department of Health-Business Administration, Fooyin University, Kaohsiung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Health-Business Administration, Fooyin University, Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I4210121532","https://openalex.org/I64045040"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034345644","display_name":"Tsun Wei Chu","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tsun Wei Chu","raw_affiliation_strings":["Department of Business Administration, National Cheng Kung University, Tainan, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.1277,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.90322581,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"42","issue":"5","first_page":"697","last_page":"717"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moderation","display_name":"Moderation","score":0.7344908714294434},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.7260606288909912},{"id":"https://openalex.org/keywords/attribution","display_name":"Attribution","score":0.6660540103912354},{"id":"https://openalex.org/keywords/materialism","display_name":"Materialism","score":0.6051746010780334},{"id":"https://openalex.org/keywords/pleasure","display_name":"Pleasure","score":0.5171093940734863},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.4761000871658325},{"id":"https://openalex.org/keywords/originality","display_name":"Originality","score":0.4698081612586975},{"id":"https://openalex.org/keywords/boredom","display_name":"Boredom","score":0.45731422305107117},{"id":"https://openalex.org/keywords/causation","display_name":"Causation","score":0.4269619584083557}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7344908714294434},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7260606288909912},{"id":"https://openalex.org/C143299363","wikidata":"https://www.wikidata.org/wiki/Q900584","display_name":"Attribution","level":2,"score":0.6660540103912354},{"id":"https://openalex.org/C144218379","wikidata":"https://www.wikidata.org/wiki/Q7081","display_name":"Materialism","level":2,"score":0.6051746010780334},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.5171093940734863},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4761000871658325},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4698081612586975},{"id":"https://openalex.org/C2777589236","wikidata":"https://www.wikidata.org/wiki/Q34255","display_name":"Boredom","level":2,"score":0.45731422305107117},{"id":"https://openalex.org/C166151441","wikidata":"https://www.wikidata.org/wiki/Q4923601","display_name":"Causation","level":2,"score":0.4269619584083557},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/oir-08-2016-0214","is_oa":false,"landing_page_url":"https://doi.org/10.1108/oir-08-2016-0214","pdf_url":null,"source":{"id":"https://openalex.org/S931548824","display_name":"Online Information Review","issn_l":"1468-4527","issn":["1468-4527","1468-4535"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Online Information Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.47999998927116394,"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W1204157142","https://openalex.org/W1482244801","https://openalex.org/W1502677769","https://openalex.org/W1551430777","https://openalex.org/W1611744527","https://openalex.org/W1714408848","https://openalex.org/W1862337899","https://openalex.org/W1965574139","https://openalex.org/W1967152225","https://openalex.org/W1968732516","https://openalex.org/W1972059995","https://openalex.org/W1991091605","https://openalex.org/W2013447237","https://openalex.org/W2021047417","https://openalex.org/W2024715380","https://openalex.org/W2036806791","https://openalex.org/W2037911647","https://openalex.org/W2039630683","https://openalex.org/W2052152090","https://openalex.org/W2064795728","https://openalex.org/W2073600543","https://openalex.org/W2078757905","https://openalex.org/W2094522882","https://openalex.org/W2103917130","https://openalex.org/W2129210718","https://openalex.org/W2160460894","https://openalex.org/W2208568740","https://openalex.org/W2288113796","https://openalex.org/W2291766034","https://openalex.org/W2293041047","https://openalex.org/W2331980537","https://openalex.org/W2346367295","https://openalex.org/W2347070767","https://openalex.org/W2406819466","https://openalex.org/W2409447785","https://openalex.org/W2411719143","https://openalex.org/W2462639022","https://openalex.org/W2497258677","https://openalex.org/W2503942217","https://openalex.org/W2507138540","https://openalex.org/W2543741252","https://openalex.org/W2549548064","https://openalex.org/W2571715646","https://openalex.org/W2593473577","https://openalex.org/W2599046501","https://openalex.org/W2604363122","https://openalex.org/W4240915221","https://openalex.org/W4248002619"],"related_works":["https://openalex.org/W318616257","https://openalex.org/W3118254946","https://openalex.org/W3026775601","https://openalex.org/W2917043877","https://openalex.org/W2035863303","https://openalex.org/W2139976611","https://openalex.org/W4386479718","https://openalex.org/W4234657158","https://openalex.org/W3121061808","https://openalex.org/W4285999297"],"abstract_inverted_index":{"Purpose":[0],"Based":[1],"on":[2,226],"the":[3,6,14,28,46,69,76,94,105,114,117,156,180,188,191,204,210,213,227,230,235],"Mehrabian\u2013Russell":[4],"theory,":[5],"purpose":[7],"of":[8,16,31,158,182,190,206,212,224,232,238],"this":[9],"paper":[10,202],"is":[11,40],"to":[12,26,147,171,186],"view":[13],"attributes":[15,92,231],"advertorial":[17,49,118],"information":[18,106,119,132],"as":[19,42],"a":[20,43,56,83,137,220],"stimulus":[21],"in":[22,45,68,136,155],"an":[23],"online":[24],"environment":[25],"examine":[27],"emotional":[29,96,101,122,216,236],"states":[30,97,102,237],"consumers":[32,60,170],"and":[33,51,89,100,108,121,140,150,176,184,209,218,234],"their":[34,173],"sequential":[35],"behavioral":[36],"responses.":[37],"Moreover,":[38],"materialism":[39,225],"proposed":[41],"moderator":[44],"relationship":[47,115,228],"between":[48,116,229],"attributions":[50,120],"emotion.":[52],"Design/methodology/approach":[53],"By":[54],"adopting":[55],"quantitative":[57],"approach,":[58],"421":[59],"with":[61,133],"browsing":[62],"forums":[63],"or":[64,144],"blog":[65],"experience":[66],"participated":[67],"study.":[70],"SEM":[71],"techniques":[72],"were":[73],"adopted":[74],"for":[75,169],"formal":[77],"data":[78],"analysis.":[79],"Findings":[80],"There":[81],"was":[82],"causation":[84,205],"found":[85,219],"among":[86],"control,":[87,99],"arousal":[88,208],"pleasure.":[90],"Advertorial":[91,126],"influenced":[93],"consumers\u2019":[95],"via":[98],"directly":[103],"affected":[104],"acceptance":[107],"purchase":[109],"intention.":[110],"Materialism":[111],"partially":[112,221],"moderated":[113],"states.":[123],"Practical":[124],"implications":[125],"editors":[127,162],"should":[128,141,163,178],"provide":[129,165],"detailed":[130],"product":[131],"credible":[134],"sources":[135],"positive":[138],"manner":[139],"attach":[142],"videos":[143],"interesting":[145],"pictures":[146],"avoid":[148],"boredom":[149],"attract":[151],"reader":[152],"attention,":[153],"especially":[154],"case":[157],"materialists.":[159],"In":[160],"addition,":[161],"also":[164],"some":[166],"related":[167],"hyperlinks":[168],"stimulate":[172],"further":[174],"reading":[175],"then":[177],"observe":[179],"number":[181],"clicks":[183],"shares":[185],"estimate":[187],"popularity":[189],"advertorial,":[192],"so":[193],"adjustments":[194],"can":[195],"be":[196],"made":[197],"if":[198],"necessary.":[199],"Originality/value":[200],"This":[201],"confirmed":[203],"pleasure,":[207],"validity":[211],"dominance":[214],"(PAD)":[215],"model":[217],"moderating":[222],"effect":[223],"advertorials":[233],"consumers.":[239]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
